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Behavior Analytics Market to surpass $3.5bn by 2024: Global

Market Insights, Inc.

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Technology advancement has bolstered the demand for behavior analytics market

solutions among organizations to detect threats even before they occur and to

mitigate their impact. Integration of advanced analytics and machine learning

algorithms for analyzing user behavior allows automatic analysis enables

organizations to link user and entity activity to support security analyst in threat

detection and remediation. Besides these, advanced behavior analytics market

systems also offer certain benefits over conventional security enterprise systems,

such as end to end protection, automated response and access control.

The healthcare sector has emerged as one of the major end-users of the behavior

analytics market and is anticipated to register substantial growth during the forecast

timeline. The growing demand for these solutions among healthcare organizations

is attributed to the growing threat of insider attacks and data breaches among

healthcare institutes, which poses a financial risk. Besides, healthcare institutes are

more exposed to the risk of insider attacks owing to the general lack of

cybersecurity infrastructure.

Key Insights from Behavior Analytics Market :

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Growing adoption of cloud-based behavior analytics market solutions is driving the

global revenue, a trend that is expected to resonate across the forecast timeline.

Increasing adoption of cloud platform among organizations and improving security

measures for this deployment model is one of the key factors that is encouraging the

organizations to shift toward cloud platform. Furthermore, advanced cloud-based

behavior analytics solutions offer better handling of sensitive data, thereby

augmenting the demand of these products among organizations.

Asia Pacific is estimated to register considerable growth with around 45% CAGR

during the forecast timeline owing to the increasing internet penetration and growing

smartphone adoption as well as demand for mobile applications in the region.

Furthermore, increasing digitalization and growing investment in information security

in the economies such as China, India and Australia are also estimated to drive the

revenue growth.

Continued...

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U.S. Behavior Analytics Market Size, By Deployment, 2016 & 2024 (USD Million)

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• Splunk Inc.

• IBM Corporation

• Rapid7

• LogRhythm

Major Companies in Behavior Analytics Market :

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Industry Coverage

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Some of the major vendors of the behavior analytics market solutions are Splunk Inc., IBM

Corporation, Rapid7, LogRhythm, etc. Strategic partnerships are one of the most popular

strategy used by vendors to gain market share. For example, in September 2017, Bay

Dynamics announced that they are forming a strategic alliance with VMware Mobile Security

Alliances with the sole purpose of enhancing its product capabilities, which assist enterprises

to effectively mitigate mobile threats.

Continued...

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