What is SEO?Search engine optimisation or SEO refers to the process of optimizing the performance of a website in search engines. That means improving the position that your website appears at in the "organic" search results returned by sites such as Google.

The term SEO identifies various set of activities that you can perform to increase the quantity of targeted traffic that comes to your website from search engines. These include changes you do to your website yourself, such as making changes to your text and HTML code. It also includes communicating directly with the search engines, or pursuing other sources of traffic by making requests for listings or links. SEO is a technique which helps search engines find and rank your site higher than the millions of other sited in response to a search query. SEO thus helps you get traffic from other search engines.

Keywords – The Most Important Item in SEO

Keywords are the most essential SEO element for every search engine. These are the best tools for what the search engines crawl for. Selecting the best keywords to optimize for is thus the first and most crucial step to a successful SEO campaign. If you fail on this very step, the road ahead is very bumpy and most likely you will only waste your time & money. There are many things that you can do to determine which keywords to optimize for and usually the final list of them is made after a careful analysis of what the online population is searching for, which keywords have you competitors chosen and above all, which are the keywords that you feel describe your site best.

Advantages of SEO Services:

1. Traffic Concerned – SEO can increase the number of visitors who seek your service or product actively.

2. Promotion that doesn’t sleep – Imagine to have your own company of sale and promotions working exclusively just for you! One which functions 24 hours over 24,7 days per week, 365 days each year. That’s the advantage of SEO.

3. Increase the visibility of mark – SEO can give to your mark a high international profile – and for comparatively low expenditure.

4. High KING – Hammer for book, dollar for dollar, SEO brings a higher return to you on your investment than any comparable form of marketing.

5. Higher Sales – SEO can mean greater sales of your product or service.6. Faster and smaller pages – The correctly validated and optimized files will be

smaller and thinner, meaning less requests/overheads for server and faster times of remote loading.

7. Long Term Positioning – Once the position is maintained by the SEO on the web, it lasts for long.

8. Profitable – SEO is among the most profitable manners of marketing.9. Accessibility – To observe significant procedures of optimization can make your

site more accessible to all the users.10. Compatibility of Cross-navigator – A site correctly optimized also almost like

possible will be validated with the elevated levels. This means that it should

function in all the navigators of W3C – compliant, meaning that you site can be looked by the greatest potential number of visitors.

11. Navigable by the engines – All the bonds should function correctly and all the pages should be accessible to the engines, of this fact making your site easy for the engines to correctly index and classify by category.

12. Profitability – To observe the basic directives of optimization should mean that the visitors have more pleasant experience of user.

13. No need to start more – We should be able to work with your existing design.14. Fast Execution – SEO helps in fast execution of websites by the help of properly

maintained and optimized content.15. Short-term results – You should start to see a positive difference in weeks if

not.16. No need for aesthetic compromise – Your site should maintain its glance

distinctive and feel front, during and after optimization.

How SEO will boost my Site Rank?

“High visibility is important for achieving a successful business - good SEO can help.”

As a known fact, websites that appear high in the results will get more traffic to them, and so potentially more business and sales. Your target is to get to page one and ideally to position one in the search engines, but the feasibility largely depends upon the market that you are operating in. If you're in the mobile phone space or travel, you'll be fighting a losing battle unless you've got a sizeable budget to spend. However, if you're offering a niche product or a service in a defined geographical area, you stand a pretty good chance of at least getting to page one if you are patient and follow these basic principles.

An SEO can help in boosting up the site rank with these major tools:

1. Keyword rich content

One of the major key tools that search providers like Google and Bing provides to determine your rankings are "spiders". A spider is piece of software that crawls the web in an organized, automated manner. They surf your website to identify the actual copy written on the page along with things like use of key words and phrases. This data is then used to determine the relevance of your site when someone enters a keyword or phrase into Google, Bing or any other search engine.

Having this in mind, you need to conceive the search habits of your targeted audience, and assure that the terms they might use to find your business are reflected on your pages. Always remember that text included in images cannot be crawled by spiders, although alternative text associated with the images is, so you may wish to revisit the design of some of your pages.

A useful free tool for identifying your keywords is the Google AdWords keyword tool. This is designed to help prospective advertisers identify the most relevant keywords for their chosen market, but it is also very helpful when writing copy for your website.

Once you have identified and selected your keywords, make sure that they appear in the body of your pages, as well as in the metadata of your page, which is the unseen data

that gives the spiders key information about your page. This can either be done by yourself, with a little knowledge of HTML and access to your server, or it can be done by your web designer.

2. Linking

PageRank is simply giving ranking to your page based upon the performance of that page in search result. It is the number scored out of 10 that is given to your website based on inbound and outbound links, and helps search engines to verify how trustworthy your site is. Linking between sites allows "link juice" to be carried through, so if your site is linked to by a site with a good PageRank, link juice will be carried forward to your site, improving your ranking.

While you cannot usually control the inbound links to your site, there are some other steps that can be made to improve your PageRank score. Make sure that your site is linked to from your social media content, especially Google+, and attempt to get listed on free open directories such as DMOZ or professional bodies associated with your market.

In order to determine the PageRank of your site, you can download a browser plugin such as PageRank Status for the Google Chrome browser.

3. Keep it fresh

The pace at which search engine spiders crawl your website is in part determined by how frequently the content of your pages change. Having this in mind, you may want to create a monthly task to change text, images, or add or remove pages, in order to ensure that your content is regularly updated.

Alternatively, set up a blog on your site and allocate time each day (or week) to write or curate some content that is relevant to your target market. This might seem onerous or daunting, but once you get into the habit it becomes second nature and shouldn't take more than about half an hour a day. For reference material – Try to use Google Alerts to keep up to date with online content that matches your keywords.

4. Keeping up to date with SEO

The algorithms used by Google and Microsoft (Bing) to determine the order of their results are subject to plucks, modifications and improvements as they attempt to deliver ever more accurate search results. As a result, SEO is something of a moving feast and it pays to stay up to date. That said, these basic principles are unlikely to change usually as they are key determinants of your ranking.