Search Engine Optimisation

What is SEO or Search Engine Optimisation?

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What is Search Engine Optimisation?

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Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search results.

Courtesy of Wikipedia

Simple question without a simple answer?

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Assumes a basic understanding of search engines - which the majority of business owners DON’T HAVE

1. How does it affect the visibility?2. What does natural / un-paid / organic mean?

What happens when you don’t understand the answer?

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• Dismiss search engine optimisation as being too high risk. Which means you don’t ask the business critical questions: Would search engine optimisation benefit my business?

OR

• Proceed with search engine optimisation for the wrong business reasons: Everyone else is doing it

Relate it to something you do understand

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A search engine is a just a library and a website is just a book within the library.

• Title• Description• Author• Category• Content

Only difference is a search engine is cataloguing thousands of websites and most people are only interested in the top 10.

Simplify the answer?

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Search engine optimization (SEO) is the process of categorising your website correctly, so it can be found by people who are interested in your business/product/service.

Courtesy of me