Top 5 Banks on Facebook in Kenya - April 2016

Comparison of Top 5 Kenyan

Banks on Facebook April

2016

Top 5 Local SA Airlines

• We looked at the top 5 Banks on Facebook in Kenya for April 2015.

• Read on to find out how brands like KCB and Equity Bank performed.

Highlights

• With a growth rate of 10.79%, Co-op Bank enjoyed the highest Fan Growth Rate amongst the 5 brands analysed

• Even with the highest number of total fans, KCB also enjoyed the best PTA score at 3.73%.

• Among the brands analysed, Equity Bank Kenya was engaging best with their fans.

• With the highest number of posts but the second highest engagement score, KCB proved that if you have quality content, your followers will be willing to interact with it regardless of the volume.

• KCB has an impressive average response time to fan posts of 26 minutes with I&M Bank responding to 100% of customers.

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KCB had the largest fan base of 578,802 while Co-op Bank Kenya showed the highest fan growth of 10.79%.

100,000K 120,000K 140,000K 160,000K 180,000K 200,000K 220,000K0.0%0.5%1.0%1.5%2.0%2.5%3.0%3.5%4.0%4.5%5.0% KCB Co-op Bank Kenya Barclays Bank of Kenya Equity Bank Kenya (EBK) I&M Bank Ltd

Number of Fans

Gro

wth

%Fans

Barclays Bank of Kenya Equity Bank Kenya (EBK)

KCB Co-op Bank Kenya I&M Bank Ltd0%

10%20%30%40%50%60%70%80%90%

100%

Countries < 2% Tanzania Kenya Other Countries IndiaCountries < 2% Tanzania Kenya Other Countries India

Fans - Geography

KCB had the highest PTAT of 3.73% as a percentage of its average number of Fans during this time period.

80,000K 100,000K 120,000K 140,000K 160,000K 180,000K 200,000K 220,000K0.0%

0.2%

0.4%

0.6%

0.8%

1.0%

1.2%

1.4%KCB Co-op Bank Kenya Barclays Bank of Kenya Equity Bank Kenya (EBK) I&M Bank Ltd

Average Number of Fans

Peop

le t

alki

ng a

bout

(as

% o

f Fa

ns)

Conversations

KCB published the greatest number of posts (100). Equity Bank Kenya (EBK) had the highest average engagement, with a score of 267.

KCB

Co-op Bank Kenya

Barclays Bank of Kenya

Equity Bank Kenya (EBK)

I&M Bank Ltd

0 50 100 150 200 250 300

0 20 40 60 80 100 120

posts dummy eng dummy

Engagement Score

Number of Posts

Engagement - Posts

KCB received the most number of Likes (70,235), KCB got the most number of Comments (4,543) and KCB had the most number of Shares (768).

KCB

Co-op Bank Kenya


I&M Bank Ltd


0K 10,000K 20,000K 30,000K 40,000K 50,000K 60,000K 70,000K 80,000K

Likes Comments Shares

Engagement Breakdown

Most Engaging Brand PostsEquity Bank Kenya

(EBK)

06-APR-16, WED 9:00AM

I started this fuelwood business 5 years ago and every step I make, Equitel is taking my business to ..

NO IMAGE

ENGMT.

LIKES COMMENTS

SHARES

SENTIMENT

999 18,391 930 135 Uncategorized

KCB

18-APR-16, MON 9:00AM

Bet you didn’t take it so seriously before, huh? But mentorship can grow your business and we can co ..

NO IMAGE

KCB

13-APR-16, WED 9:00AM

#2jiajiri sounds like a long shot in a world where financing hinders many, many dreams; we’re here t ..

NO IMAGE

ENGMT.

LIKES COMMENTS SHARES

SENTIMENT

961 11,106 258 51 Negative

ENGMT.

LIKES COMMENTS

SHARES

SENTIMENT


http://www.facebook.com/160566687422299/posts/848443438634617



Most Engaging Brand PostsKCB

08-APR-16, FRI 9:00AM

It’s only as hard as you can handle it so it’s all very possible!! #2jiajiri #IgniteYourHustle https ..

NO IMAGE

ENGMT.

LIKES COMMENTS

SHARES

SENTIMENT


I&M Bank Ltd

07-APR-16, THU 9:57AM

Who can remember the name of this bus from the golden days? :-) #TBT #OldIsGold

NO IMAGE

KCB

12-APR-16, TUE 7:16AM

Join our Retail Director Annastacia this Thursday at 3 PM for the #2jiajirichat!Venue: Twitter - @K ..

NO IMAGE

ENGMT.

LIKES COMMENTS SHARES

SENTIMENT

866 310 303 22 Uncategorized

ENGMT.

LIKES COMMENTS

SHARES

SENTIMENT





Equity Bank Kenya (EBK)'s Facebook Page saw the highest number of Fan posts (888).

KCB

Co-op Bank Kenya



I&M Bank Ltd

0 100 200 300 400 500 600 700 800 900 1000Number of Fan Posts

Fan Posts

I&M Bank Ltd received the highest percentage of Positive Sentiment (25.00%).

KCB

Co-op Bank Kenya



I&M Bank Ltd

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Negative Neutral Positive

Sentiment Analysis

I&M Bank Ltd responded to the highest percentage of Fan posts (100.00%).

200 250 300 350 400 450 5000.0%

20.0%

40.0%

60.0%

80.0%

100.0%

120.0%KCB Co-op Bank Kenya Barclays Bank of Kenya Equity Bank Kenya (EBK) I&M Bank Ltd

Average Response Time (mins)

% o

f Fa

n Po

sts

Bran

d Re

spon

ded

toBrand Responses

KCB published the most with 89 posts, among the brands in "Kenyan Banks" Group.

27%

12%

26%

30%

5%

Co-op Bank Kenya Equity Bank Kenya (EBK) I&M Bank Ltd KCB Barclays Bank of Kenya

Share Of Voice – Volume of Posts

KCB received the largest volume of Likes (70,235), among the brands in "Kenyan Banks" Group.

4%

23%

2%

69%

2%


Share Of Voice – Likes

KCB received the largest volume of Comments (4,543), among the brands in "Kenyan Banks" Group.

8%

31%

8%

51%

2%


Share Of Voice – Comments

KCB received the largest volume of Shares (768), among the brands in "Kenyan Banks" Group.

7%

30%

5%

48%

10%


Share Of Voice – Shares

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Top 5 Banks on Facebook in Kenya - April 2016