[SxSW 2014] a brief presentation

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  • mutato is part of the WPP group of companies

    Mutato @ SXSW abr / 2014

    Sprite | estratgia social

    planejamento 2014

    mutato is part of the WPP group of companies

    fevereiro / 2014

  • mutato is part of the WPP group of companies

    Mutato @ SXSW abr / 2014

  • mutato is part of the WPP group of companies

    Mutato @ SXSW abr / 2014

    Question, be curious. Speak visual Scenius > Genius. Audience is king Take risks and make things

    Rage Against the Machine. Data Permanence. Big data for good. Wearables.

    THE URGENT THE TIMELESS

  • mutato is part of the WPP group of companies

    Mutato @ SXSW abr / 2014

  • mutato is part of the WPP group of companies

    Mutato @ SXSW abr / 2014

    Leak

  • mutato is part of the WPP group of companies

    Mutato @ SXSW abr / 2014

    RAGE AGAINST THE MACHINE

  • mutato is part of the WPP group of companies

    Mutato @ SXSW abr / 2014

  • mutato is part of the WPP group of companies

    Mutato @ SXSW abr / 2014

    Julian Assange, Wikileaks

    AND THATS LED TO A HUGE TRANSFER OF POWER FROM THE PEOPLE WHO ARE SURVEYED UPON

    TO THOSE WHO CONTROL THE SURVEILLANCE COMPLEX. !

    ITS AN INTERESTING POSTMODERN VERSION OF POWER.

  • mutato is part of the WPP group of companies

    Mutato @ SXSW abr / 2014

    ONLINE ACTIVITY

    SECURITY BREACH

  • mutato is part of the WPP group of companies

    Mutato @ SXSW abr / 2014

    THE SNOWDEN EFFECT ONGOOGLE, MICROSOFT, APPLE AND YAHOOS SECURITY.

  • mutato is part of the WPP group of companies

    Mutato @ SXSW abr / 2014

    THEY ARE SETTING FIRE TO THE FUTURE OF THE INTERNET.

    THE PEOPLE IN THE ROOM RIGHT NOW ARE THE FIREFIGHTERS.

    Edward Snowden

  • mutato is part of the WPP group of companies

    Mutato @ SXSW abr / 2014

    v

    Julian Assange, Wikileaks

    INTERNET HUMAN SOCIETY

    LAWS THAT AFFECT HUMAN SOCIETY, AFFECT INTERNET.

    +

  • mutato is part of the WPP group of companies

    Mutato @ SXSW abr / 2014

    Eric Schmidt and Jared Cohen, Google Ideas

    THE INTERNET IS GOOD TO FUEL A REVOLUTION.

    FOR THE POST-REVOLUTION, NOT SO MUCH.

  • mutato is part of the WPP group of companies

    Mutato @ SXSW abr / 2014

    Julian Assange, Wikileaks

    EXPOSE JUSTICE,

    TO GAIN

    INJUSTICE.

  • mutato is part of the WPP group of companies

    Mutato @ SXSW abr / 2014

  • mutato is part of the WPP group of companies

    Mutato @ SXSW abr / 2014

    01011110110001000111001110000100000110101001001000001011001001100111010101111110001110110 1 0 0 1 0 1 1 0 1 1 1 0 0 1 0 0 0 1 1 1 1 0 0 1 0 0 0 1 0 0 1 1 1 1 1 0 0 0 1 1 0 0 0 1 1 1 0 1 1 0 0 0 0 1010001101011110001010101101010100111110111101000101010000110011101101110110000100000110110 1 0 1 0 1 1 1 1 1 0 0 1 1 1 0 1 1 0 0 1 1 1 0 1 1 1 1 1 0 0 0 1 1 1 1 1 1 0 1 1 1 1 1 0 0 1 0 1 1 1 1 0 0111010101010001010101111000101001010100000110101010110010011100010110101101010101011011100 1 0 1 0 1 0 1 0 1 1 1 1 0 1 1 0 1 0 0 0 1 0 1 1 0 1 0 0 1 1 0 1 1 1 1 0 0 1 1 0 1 0 0 1 0 1 0 1 1 0 0 1 0001011010011001110001001000110111011100101011000111001010000100010101000111000101010110 0 0 0 0 0 0 0 1 1 1 1 0 0 1 0 1 0 1 1 1 0 0 0 0 0 0 0 1 1 0 0 1 0 1 0 1 1 1 0 0 0 1 0 1 0 0 1 0 1 1 1 0 0 1 0 01110010010111101110001010001000111000000011010010110111101101110010000001111101110111000110 0 1 0 1 1 1 0 0 1 0 0 1 0 0 1 1 0 1 0 0 1 0 0 0 1 0 1 0 0 1 1 0 0 1 1 1 0 1 0 0 1 0 1 0 0 0 1 0 1 1 0 1010001010101101010101011001111101010100101000000110000110010010001010001011110010000 1 0 0 0 1 0 0 1 0 0 1 1 0 0 0 0 1 1 1 0 1 1 1 0 1 1 1 1 1 1 0 0 1 1 0 1 1 0 1 0 0 1 0 0 0 1 1 1 0 1 1 1 0 0 0 1 1 1 11100101100001100001100100001101010001100000111000010001011100100011100010100000110 0 0 1 1 1 0 1 0 0 000000 1 0 0 1 0 1 1 0 0 1 0 1 1 1 1 1 0 1 0 1 1 0 0 1 1 0 0 1 1 0 1 1 1 1 1 0 0 000000 1 0 100010111100110001001001100110000100010111000010010001000101100101111100111101010011010 0 0 0 1 1 0 0 0 1 1 0 1 0 1 1 0 0 0 0 0 1 0 0 1 0 0 1 1 0 0 0 1 1 0 0 1 0 0 1 0 1 1 1 0 0 1 0 1 1 0 0 1 1 1 0 1 111000001000110111010000100010101100011100100001110100101010111000011110000001110011101 1 0 0 1 0 1 0 1 0 0 0 1 1 0 0 1 1 0 0 1 0 1 1 1 0 0 0 0 0 1 1 0 1 1 0 0 0 1 0 1 1 0 1 0 1 0 0 1 0 1 1 0 1 0 1 1 01101101001011100011000100101110110011100000001001001110011110011000000001011100001000 0 1 1 1 1 1 0 1 0 0 0 1 1 0 0 0 1 0 1 1 0 0 0 0 0 0 1 0 1 0 1 0 1 0 0 1 0 0 1 1 0 1 1 1 0 0 1 1 0 1 0 0 1 0 1 1 1 1

    DATA PERMANCENCE

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    Mutato @ SXSW abr / 2014

    Alexis Ohanian, Reddit

    THINGS WE POST DEFINE OURSELVES TO THE READERS/ FOLLOWERS. SO WE START TO CHOOSE AND CALCULATE WHAT TO SAY.

    THAT INHIBITS OUR TRUE SELF-EXPRESSION.

  • mutato is part of the WPP group of companies

    Mutato @ SXSW abr / 2014

    Eric Schmidt and Jared Cohen, Google Ideas

    WHO WE ARE VS.

    WHO WE SHOULD BE

  • mutato is part of the WPP group of companies

    Mutato @ SXSW abr / 2014

    PARENTSFROM PROPERTYDATA PERMANENCE

    may be the first opportunity to tell

    the world the real history of it.

    need to talk about data permanence to their children before they have

    the talk.

    to privacy. the rise of

    anonymity apps: secret.ly

  • mutato is part of the WPP group of companies

    Mutato @ SXSW abr / 2014

    future of genetics

    DATEDATA

    BY 23ANDME

  • mutato is part of the WPP group of companies

    Mutato @ SXSW abr / 2014

    Anne Wojcicki, 23andME

    WHO MAKES MONEY

    NOTBEING SICK?

    OFF ME

  • mutato is part of the WPP group of companies

    Mutato @ SXSW abr / 2014

    Anne Wojcicki, 23andME

    IT'S YOURS TO HAVE.GENETIC INFORMATION IS YOUR INFORMATION AND

  • mutato is part of the WPP group of companies

    Mutato @ SXSW abr / 2014

    GENETIC INFORMATION

    Anne Wojcicki, 23andME

    want to transform healthcare, we need the worlds data

    IF WE REALLY is the basis for personalized medicine.

    Medication response Disease risks

    Inherited conditions Interesting Traits

    Ancestry

  • mutato is part of the WPP group of companies

    Mutato @ SXSW abr / 2014

  • mutato is part of the WPP group of companies

    Mutato @ SXSW abr / 2014

    WEARABLES

  • mutato is part of the WPP group of companies

    Mutato @ SXSW abr / 2014

    Quantified selfRAY BAN AND GOOGLE

    Fashion + TechENGINEER VS. UX

    Invisible design

    WEARABLES

    BIG DATA SHAPING LIVES

  • mutato is part of the WPP group of companies

    Mutato @ SXSW abr / 2014

    SXSW 2014 HOW MANY GOOGLE GLASSES?

  • mutato is part of the WPP group of companies

    Mutato @ SXSW abr / 2014

    PALMVS.

    IPHONE

  • mutato is part of the WPP group of companies

    Mutato @ SXSW abr / 2014

    Joi Ito (MIT), Tim Brown (IDEO).

    HOW IT WILL SHAPE US?

    HOW WELL SHAPE TECHNOLOGY AND

  • mutato is part of the WPP group of companies

    Mutato @ SXSW abr / 2014

    DESIGN USES THE LOGICAL SIDE OF THE BRAIN (SYMBOL), DEPARTING FROM CREATIVE SIDE (ABSTRACT).

    DESIGN INTERFACE LINK BOTH SIDES:

    AN ARTIST BLOCKS CREATIVITY IF HE DEDICATES HIS TIME THINKING ABOUT THE CHOSEN BRUSH.

    Joi Ito (MIT), Tim Brown (IDEO).

  • mutato is part of the WPP group of companies

    Mutato @ SXSW abr / 2014

    Joi Ito (MIT), Tim Brown (IDEO).

    A GENE STORES MORE DATA THAN HDS.

    ITS MORE LIKELY FOR US TO PUT GENETICS INTO COMPUTING,

    THAN TO PUT COMPUTERS INTO OUR BRAINS.

  • mutato is part of the WPP group of companies

    Mutato @ SXSW abr / 2014

  • mutato is part of the WPP group of companies

    Mutato @ SXSW abr / 2014

    THE FUTURE OF MONEY

  • mutato is part of the WPP group of companies

    Mutato @ SXSW abr / 2014

    HUGE COSTS TONATURE SELECTION

    BITCOIN ISan API that

    can connect all payment systems

    transact online should motivate more merchants to accept Bitcoin, is only a matter

    of time, education, users

    going on in Bitcoin world. First generation

    companies failing due to security issues.

    Security improves

    Fred Ehrsam (Coinbase), Rolfe Winkler (WSJ)

  • mutato is part of the WPP group of companies

    Mutato @ SXSW abr / 2014

    BE CURIOUS.QUESTION,

  • mutato is part of the WPP group of companies

    Mutato @ SXSW abr / 2014

    Neil Degrase Tyson

    A SCIENTIST WHO NEVER GREW UP.IS A KID THE MISSING SKEPTICISM IS THE PROBLEM.

    ITS EIGHT!GET OVER IT.ALL YOU NINE-PLANET PEOPLE OUT THERE:

  • mutato is part of the WPP group of companies

    Mutato @ SXSW abr / 2014

    KNOWLEDGE IS WHAT PREVENTS US FROM PASSING ALONG A

    WRONG INFORMATION TO OTHERS.

    YOU CANT CHOOSE WHATS TRUE AND WHAT ISNT!

    Neil Degrase Tyson

  • mutato is part of the WPP group of companies

    Mutato @ SXSW abr / 2014

    WE SEE WE SEEart and science

    as opposites.art and scienceapart from us.

    ART&SCIENCE

    WE DONT EVEN TRY.IF WE BELIEVE WE DONT UNDERSTAND,

    Adam Savage, Mythbusters

  • mutato is part of the WPP group of companies

    Mutato @ SXSW abr / 2014

    ART&SCIENCE

    Adam Savage, Mythbusters

    THE ONLY WRONG OPINION ABOUT ARTIS THE ONE YOU TAKE FROM OTHERS.

    IGNORANCE OF EXPERTS.SCIENCE IS THE BELIEF IN THE

  • mutato is part of the WPP group of companies

    Mutato @ SXSW abr / 2014

  • mutato is part of the WPP group of