Social Marketing Rules for Real Estate Professionals

Social Media Marketing Tips and TricksMore and more real estate professionals are using social media to help attract new clients and grow their business. However, the key to succeeding in real estate social media marketing is to know the right tips and tricks. There are a number of mistakes that you can make with social media marketing. Below are some of the top ones that you will want to avoid:

Not Keeping Your Information Up To DateIt is important for you to keep the contact information on your Twitter, Facebook and personal website up-to-date. You will also need to put it in a place where people can easily find it. Your contact information should be on your website's homepage. You can also put your number, email and website information on the about me section of your Facebook page. Additionally, you will need to include contact information in the bio section of your Twitter page.

Boring Email CampaignsPeople who are looking for real estate internet marketing tips and tricks are often told to use email marketing. Email marketing can be a very useful tool if it is done the right way. However, you do not want to bore your subscribers. You will need to provide them with useful information. For example, you can provide first-time home buyers information about finding their perfect home. You may also want to send highlights from blog posts that you have written. Furthermore, it is a good idea to ask your subscribers about the type of content that they would like to see.

Not Marketing To Your Neighbors, Friends And Family MembersMany consumers are making purchases based on recommendations that they get from their family members and friends. That is why you may want to reach out to your friends and family members on Twitter and Facebook.

Not Using ImagesA picture really is worth a thousand words. Studies have shown that tweets that have an image get 200 percent more engagement. It may not be appropriate to include a picture with every tweet.

However, you should include an image whenever possible. This will help bring attention to the message.

Not Interacting With Your FollowersSocial media is a place where business professionals and consumers can interact. People who follow you on Facebook and Twitter expect to have some type of interaction with you. You can interact with your followers by addressing complaints and commenting on their posts. You should also encourage your consumers to give their own comments and suggestions. Again, social media can be a very effective tool for real estate professionals. However, you have to make sure that you interact with your followers, use images, provide useful information and keep your content information up to date. Additionally, you should market to your neighbors, friends and family members.

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