13
Snapchat explained James Martin & Caroline Agboyibor Reed MIDEM Social Media Team Updated June 2016

Snapchat explained

Embed Size (px)

Citation preview

Page 1: Snapchat explained

Snapchat explained

James Martin & Caroline AgboyiborReed MIDEM Social Media Team

Updated June 2016

Page 2: Snapchat explained

Share photos/videos, chat…ephemerally!Images can be personalised w text, emojis, lenses… and last max. 10 seconds

Why snap?

Page 3: Snapchat explained

Stories1 image, or a series of images, visible by all my contacts, for 24h

Why snap?

Page 4: Snapchat explained

Live Stories, ex. Paris: Crowdsourced, local

Why snap?

Page 5: Snapchat explained

Why snap?

DiscoverEasy-to-consume video/photo/text content (e.g. from Cosmopolitan, Mashable, NatGeo)

Page 6: Snapchat explained

Video/audio calling (within ‘chat’ functionality)

Why snap?

?

Page 8: Snapchat explained

Why does it matter?

30%

of US 18-34 year olds use Snapchat16-19 year olds, Q1 2015: Ireland: 52%; Belgium: 46%; Sweden: 46%; Canada: 41%; UK: 40%; US: 38%; France: 28%; Saudi

Arabia: 26%; Germany: 24%; Spain: 22% (source: Global WebIndex)

Page 9: Snapchat explained

…even Obama!

Page 10: Snapchat explained

Why does it matter?

10bnvideos viewed per day on Snapchat

(vs. 8bn for Facebook)

Page 11: Snapchat explained

Why does it matter?

2ndmost-used app after Facebook, before

Instagram in the US

Page 12: Snapchat explained

Why does it matter?

“More people are watching college football on Snapchat than they are on television”

Evan Spiegel, Nov 2015

Page 13: Snapchat explained

DEMO