Service Provider Architectures for Tomorrow by Chow Khay Kid

Cisco Confidential 1 © 2013-2014 Cisco and/or its affiliates. All rights reserved.

Khay Kid CHOW, CSA, Cisco Systems MYNOG-4, August 2014

Service Provider Architectures for Tomorrow

Challenges faced by Operators

Degraded Business Climate

Shrinking value in core telecommunication services in favor for Internet services

Diminishing Service Provider Relevance

SP services being commoditized in favor for OTT and content providers

Stretched Legacy Infrastructure

Legacy physical infrastructure based on vertical scale challenged by recent market changes

Operator Revenues Value Migration and Threat to Operators

$0

$10,000

$20,000

$30,000

$40,000

$50,000

$60,000

2010 2011 2012 2013 2014 2015 2016

Loss of operator SMS revenues to OTT messaging

Source: Ovum Research 2013

milli

ons

On-Line Video $10B, +49%

Cloud Services $43B, +27%

Location $15B, +24%

Sources: ABI, IDC, In-Stat, Insight, Ovum, Parks, Screen Digest, Strategy Analytics

Operator Expenses Inefficiencies Bloating Operating Costs

§  Overall spending growing YoY

§  Current inefficiencies contributing to OPEX growth

§  Limited software orientation in network driving provisioning and management costs

§  Operators are looking to reduce overall expenditure, especially OPEX

CAPEX and OPEX for Asian SPs as % of Revenue

Source: GSMA Intelligence

0%

20%

40%

60%

80%

100%

Q1 2009 Q1 2010 Q1 2011 Q1 2012 Q1 2013

CAPEX

OPEX

Today’s Agenda

1.  Simplifying Processes

2.  Smarter Infrastructure

3.  Optimizing Delivery

Addressing New Service Economics

Service Dimensioning

New ways to add elastic capacity dynamically and reduce overhangs

Service Resiliency

New ways to deliver resiliency and scale linearly with orders coming in

Service Provisioning

Automate processes to cut OPEX sprawl, reduce time to market, change the competitive landscape

Transform SP Networks to Address New Service Economics

Key Business Outcomes

1.  Efficiency - Cut down on OPEX for complex service provisioning by automating tasks, enabling self-care and making the network programmable

2.  Innovation - Increase rate of innovation to more than 20-30 new services per year compared to current level of 2-3 per year

3.  Elasticity - Capacity grows on demand to match business growth and eliminates stranded and underutilized assets

4.  Optimized – Automatically optimize service delivery across both Datacenter and SP Network

Evolved Programmable Network

Video

Business

Cloud

Mobility

Modern Service Provider Architecture

NCS NCS

APIs

APIs

EDGE CORE

Access

VM VM

Edge

Core

VM

Agility

Optimized

Revenue ¥ £ € $

Always “ON”

On-Demand Services

Anywhere Dynamic Scale

Application Interaction

Seamless Experience

Policy

Real-Time Analytics

Fully Virtualized

Intelligent Convergence

Automated

Open and Programmable

Access

Evolved Services Platform

VM / Storage Control

Service Catalog Service Orchestration Apps

VM

Applications and Services

CDN

1. Virtualize Network Functions Static => Dynamic Elastic Programmable

Existing Hardware / Appliance based Network Functions (NFs)

Decouple software from underlying hardware and port it as a VM on x86

platform running as a Network Function

NAT VM

Firewall VM

SBC VM

dDOS VM

Virus Scan VM

IPS VM

DPI VM

CGN VM

Portal VM

PCRF VM

DNS VM

DHCP VM

BRAS VM

SDN Control

VM RaaS VM

WLC VM

WAAS VM

CDN VM

Caching VM

NMS VM

NFs running as VM on x86 Platform

•  Decouple from Physical Appliances that are inefficient to scale with SP’s business •  Do More with Less Infrastructure •  Elastic use of Pooled Resources •  Enables Automation and Programming of Resources

Virtualized Services Architecture

Current Model App

SW

HW

App

SW

HW

App

SW

HW

HW

New Model

App

SW

HW

App

SW

App

SW

Waste Savings

Virtualized Services Architecture

App

SW

HW

App

SW

App

SW

App

SW

App

SW

App

SW

Load Balancer

New Model Current Model

App

SW

HW

App

SW

HW

Active Standby

Upgrade

App

SW

HW

App

SW

HW

Active Standby

2. Automate Processes With Unified Platform Manual => Automations, Optimizations, Open Interfaces

Open Programmable API

Compute Compute Storage Storage Services Services

Programmable Provisionable

Core Access/Aggregation

Datacenter Service Provider Network

Service Request

InterCloud Private Public









Check Network conditions to determine optimum DC









Dynamically Create and Configure Virtual Appliances in SP Cloud









Automatically Connect Users to Services and Optimize the Performance on the Network

FW VM

DPI VM

WAAS VM









FW VM

DPI VM

WAAS VM

Connect appropriate Virtual Appliances into Service Chains and Optimize DC fabric









FW VM

DPI VM

WAAS VM

Continuously monitor health of virtual functions. Grow/shrink them according to changing demands


3. Leverage Programming, Self Service and Automation Cut Time, Effort, Costs for Service Creation up to 75%







FW VM

DPI VM

WAAS VM


Service Catalog

Programmable Interface

Users External Systems

Evolved Programmable Network




Service Provider Programmable Infrastructure

Applications and Services

Business VPN Mobile Internet Cloud Services Videoscape

PRO

GRA

MM

ABI

LITY

VIRT

UA

LIZA

TIO

N Evolved Services Platform

Service Profile

Orchestration Engine

Virtual Functions

Service Catalog

Service Broker

Summary and Benefits

1.  Simplify SP processes to streamline OPEX and enable service innovation by removing constraints of legacy approaches

2.  Automation increase SP addressable share of value chain

3.  Optimize delivery of non-conventional services as they are added to the network to keep network in balance and remediate congestion

4.  Leverage secure hybrid cloud to keep cost optimized based on service needs

5.  Self-service and orchestration removes cost barriers to service provisioning

Thank you.