Rahul Kavaiya Let's Learn Mcommerce

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Rahul Kavaiya* Organization of TalkWhat is Mobile Commerce Requirements of Mobile CommerceDevelopments of Mobile CommerceChallenges in Mobile CommerceSome of the existing Applications of Mobile CommerceCurrent ScenarioResearch ActivitiesConclusion* Mobile commerce is a natural result of combining two strongly emerging trends: electronic commerce and pervasive computing.Internet + Wireless + E-Business = M-Business Going online anywhere at anytime and using multiple devices New business opportunities M-Commerce represents another wave of the e-commerce invasion that is changing the nature of business in the 21st century.Exponential growth (keeps growing) What is Mobile Commerce* Fixed Vs Mobile Commerce* Ubiquitous computingAnywhere, anytimeConvenient, instant connectivity Very personalDevice owner has an exclusive access to the contents/servicesService providers know who the owner is Varied users, usage contextsElementary school students, grandpas, grandmasLocation & context-sensitive applications and services AmbidextrousWork & Play: Business purpose + Personal fun People seem willing to pay for mobile services Characteristics of M-Commerce* Requirements for M-Commerce Hardware technologies for ubiquitous computingSoftware infrastructure for ubiquitous computing Sensing and interaction with the physical world Graceful integration of human users Systems considerations, including scalability, security, and privacy.* Problems in M-Commerce What distinctive requirements does mobile commerce impose on pervasive computing? What properties should an underlying pervasive computing platform possess in order for mobile commerce applications to achieve good usability and wide acceptance? How can the requirements raised by mobile commerce be met? What are some possible approaches to addressing each of the requirements? What system architectures and application models are appropriate for mobile commerce? * Technological Challenges of M-Commerce Usability( Consistent andReliable Interface)Security( Peace of Mind)PersonalizedServicesIntelligentServices( Smart about you, your location )Pervasive & Flexible Payment( Pay for any service Using Mobile)ConsultationCapabilities( Phone a Friend )* Usability Intelligent and Personalized Services It is useful to determine what the mobile industry considers a service (a set of functions offered to a user by an organization)Personalized services have access to important user information that enables them to tailor their operation to the needs of the served user. Examples include speed dialing using personal contact lists or address book Pervasive and Flexible Payment MechanismsIt may be possible to replace credit-cards and paper money by making mobile phones act as electronic wallets. Users credit-card details may be stored on the phone or on the users Subscriber Identity Module (SIM) card.Access Tokens are assigned when subscribing to a service or requesting to buy an item. Technological Challenges of M-Commerce (contd) * SecurityAuthentication is a property by which the correct identity of an entity or party is established with a required assurance. Consultation CapabilitiesThe Session Initiation Protocol (SIP) should be the biggest enabler of these kinds of services.These features should enable consultation sessions to be established where a potential customer is taken through the features of a product by an expert using a multimedia presentation and/or a website. Computing Environment Infantile: The area is in its infancy and needs lot of coordination between the industries and institutions to bring out a common standard for resolving the issues of pervasive computing . Technological Challenges of M-Commerce (contd) *User input (voice, text, gestures) ; Human computer interaction technology should be developed for voice recognition, gesture recognition and natural language processing of the text.Context aware systems: The smart devices software and hardware architectures should be scalable, and secured to handle context aware operations, which may involve communication between diverse users and components.IPv4: A bridging support should be developed for embedded devices to communicate through Internet.Anonymity: The devices should allow others devices to track its operation and communicate among a group of components and users in a secured manner.Ubiquity: The devices should be capable of ubiquitous computing. Technological Challenges of M-Commerce (contd) * Building Blocks of M-Commerce * User EquipmentA mobile phone or PDA acts as the user endpoint Access NetworkTo provide authentication to validate a users attempt to consume network resources Service NetworkLinked to the Access Network, probably via secure Virtual Private Network(VPN). The Service network provides personalized portals to many services, including commerce. Building Blocks of M-Commerce * Wireless developmentFirst-generation wireless technology was the cellular phoneSecond generation wireless technology, which includes digital cellular phones, is currently in use worldwideThird generation, or 3G technology will enable wireless devices to send and receive data as much as seven times faster than a standard 56K modem (0.4M ~ 2Mbps)Fourth generation, networks designed to uninterrupted high speed data transfer Wireless devicesPersonal digital assistants (PDAs)Digital cellular phonesTwo-way pagers, laptops Enabling Technologies: Mobile Commerce * Clear trend for the convergence of several mobile devices including intelligent home appliancesPDA phone: PDA + Cell phonePhones with MP3 player, voice recorder, digital camera, GPSWireless control of refrigerator,TV, DVD through a cell phone Enabling Technologies: Mobile Commerce (contd)* Mobile CommunicationsGSM GSM (Global System for Mobile communication) is a digital mobile telephone system that is widely used in Europe and other parts of the world. GSM uses a variation oftime division multiple access (TDMA).GPRSGeneral Packet Radio Services (GPRS) is a packet-based wireless communication service in GSMCDMACDMA is a form of multiplexing, which allows numerous signals to occupy a single transmission channel, optimizing the use of available bandwidth. Mobile-IPMobile IP is an Internet Engineering Task Force (IETF) standard communications protocol that is designed to allow mobile device users to move from one network to another while maintaining their permanent IP address. Enabling Technologies: Mobile Commerce (contd)* Tools supporting development of Devices in Mobile Commerce Object Technology is playing a major part in shaping pervasive computing paradigm. Java, C++ and XML are often used for implementation at the server side, and in the meantime as well as on the pervasive device. The Open Services Gateway initiative (OSGi) will play a key role in operating pervasive devices. Hardware / Software Tools Application-Specific Integrated Circuitry (ASIC) Speech recognition Gesture recognition System on a Chip (SoC) Perceptive interfaces Smart matter Field Programmable Logic Gates (FPLG) Flexible transistors Micro Electro Mechanical Systems (MEMS). Reconfigurable processors*BankingFinancial servicesSecurity servicesShoppingAdvertisingEntertainmentCustomer careInformation provision Adhoc auction, where a particular user advertises the availability of aparticular commodity, and invites bids. M-Commerce benefits can be seen in :* Applications of M-CommerceMobile FinancialApplications (B2C, B2B)Banking, brokerage, and payments for mobile usersMobile Advertising (B2C)Sending user specific and locationsensitive advertisementsMobile InventoryManagement (B2C, B2B)Location tracking of goods, boxes,PeopleProactive ServiceManagement (B2C, B2B)Transmission of informationrelated to aging components toVendorsProduct Locating andShopping (B2C, B2B)Locating/ordering certain itemsfrom a mobile deviceMobile Auction (B2C, B2B)Services for customers to buy/sellcertain items* Applications of M-Commerce (Contd)Mobile Booking and Ticketing(B2C, B2B)Services allowing customers to book, tickets for travel, hotel and eventsMobile Marketing Research (B2C)Obtaining instant feedback from customersMobile CRM, Customer Support(B2C, B2B)Customer acquisition and retention byproviding truly personalized contentMobile Entertainment Service(B2C)VOD, MOD, gambling, interactive games and other servicesMobile Distance Education(B2C, B2B)Taking classes, training courses using streaming video and audioWireless Business Re-engineering (B2C, B2B)Information up/downloading by mobile users (e.g. adjusters in an insurancecompany.* Ubiquitous interactivityPersonal device: always handy and available at all times on a personUser identity: The device carries its user identity; distinctly personal and the usage can be tracked down to an individual rather than households (e.g., PC) Location awareEasy to track down where the user physically is as long as the wireless device is on (using GPS) Location aware Applications* Vehicle trackingAutomatic Vehicle Location (AVL): Using GPS device installed in a vehicle, finds the location of a vehicleCan be used for rapidly dispatching taxis, ambulances, police vehicles, trucksCan be used for navigating and optimal routing in unfamiliar geographical areas or heavy trafficCan also be used for tracking cargo, delivery, baggage, giving customers more accurate info Location aware Applications (contd)* Location aware Applications (contd)Mobile GPS UnitCommunicationNetworksBase StationGPS Satellites* Location based services using mapsGeocodingMappingRoutingContent Enhance Billing Personalized Portals Friend Finder Emergency Assistance Find nearest serviceFind LocationVisualizeDirectionsIntelligence* To be one of the most important components of mobile commerce Other applications likeMobile banking, trading, brokerage, money transfer Easy identification and authentication both for restricted access and for payment purposesSmall purchases such as vending through a wireless network Mobile Applications in Finance * One of the most prominent area Other applications likeVideo-on-demand (VOD), MP3, ring tone, horoscope, fortune-telling, interactive games, news etc., Required TechnologyMobile devices with multimedia capabilitiesHigh bandwidth wireless networksVideo compression techniquesContinuous connectivity Mobile services using Multimedia *A secure environment is required, with the establishment of a system ofelectronic signatures. The development and use of signature and authentication products and services is still in its introductory stage General security requirements to achieve interoperability between entities involved in the mobile signature architecture Middleware issues on the devices Human Computing Interaction issues Gateways and infrastructure issues Location-based services Transactions ModelDatabase managementQoS management Research Issues in M-Commerce* Pros and Cons of Mobile Commerce* Pros and Cons of Mobile Commerce (contd) User point of view Advantages : Anytime, anywhere access to commerce services; Disadvantages : Small size of mobile device screens and their relatively limited multimedia Capabilities Relatively high costs of mobile services/ Tariffs for data transmission over public mobile networks* Pros and Cons of Mobile Commerce (contd) Network Operator point of view Advantages : Huge numbers of predicted users - 650 Million 3G wireless users by 2010 Control users access service providers and service providers access users. Disadvantages : Must increasingly open up their network services and information to external service providers if they are to provide a wide range of commerce services. concerned about losing control of their networks and the value that they generate.* Pros and Cons of Mobile Commerce (contd) Service Provider point of view Advantages : Information about user location means that advertisements can be location-aware Completely new services can be created, statically or dynamically, based on convergence of information standards and communications networks.Disadvantages : Future mobile networks are likely to be more closed than the public internet as network operators seek to encourage and/or limit network users to choosing preferred Service Providers.* ConclusionM-Commerce will be at least as successful as e-commerce if the underlying technology and standards accentuate the advantages and minimize the disadvantages. The current specifications for 3rd Generation Mobile Networks and Services from the 3GPP provide a strong platform for M-CommerceConsistent and pervasive access to services across varied wireless networking topologies will be a key factor in the success of mobile commerce. * Rahul Kavaiya**********************************