A Presentation on
Problems faced by e Commerce vendors during product
photography
Introduction:
Pictures are the most important piece of your content especially
when u want to sell fashion and lifestyle products.It is the
marketplace operators which face the biggest challenge to maintain
image quality on their catalog.
A survey
Product photography is a HUGE aspect that you need to think
about when trying to persuade people in to buy your stuff. Do you
know that people remember 80 percent of what they see, and just 20
percent of what they read? The power of an image is hard to ignore,
and if you're not including great images of your products then you
could be losing out on some serious sales.
List of Problems
Inconsistent Shooting
Develop a set of guidelines for your jewelry photography and
follow them. Consistency is key in product photography, and
variations from product to product or shot to shot will distract
your customer. Document everything: camera settings, lighting,
background, and equipment position. Make sure you can resume
shooting on a different day without any noticeable changes.
Image
Complex Background
Some inexperienced retailers look at a white background and
think boring, or missed opportunity for branding. They try to
differentiate themselves with colorful, active backgrounds. Thats a
mistake.Theres a reason Amazon, eBay, Rakuten, and most
marketplaces require or recommend a white or neutral background. A
plain white or light gray background keeps the focus where it
should be: on your product. Black is also popular in jewelry
photography, but be aware you may have difficulty submitting images
at some marketplaces.
Image
Unnecessary Props
Props are a distraction you dont need. You may think your
jewelry will look best when staged elaborately, or maybe you just
want to show it in a lifelike manner using a mannequin.
Reflections Everywhere
You want your customers to be looking at your jewelry without
trying to puzzle out if thats the photographers reflection or a
flaw in the stone. The presence of gemstones and metal creates a
technical challenge for jewelry product photography. Its difficult
to shoot highly reflective objects without capturing distracting
reflections.
Image
Shaky Images
It doesnt matter what lighting setup you use if you try to
handhold your camera. Always use a tripod. Tripods are cheap,
effective, and improve both quality and consistency. When your
camera is held steady by a tripod, you can use optimal aperture and
ISO settings. Mark a spot on the floor for your tripod and it will
be easy to replicate your setup even when shooting on different
days.
Poor Focus
Dont take artsy low aperture shots of your jewelry that focus on
only one part of the product. High aperture, full focus photography
will create a sharp image that your customers can trust. Your
customer wants to see every detail. Give it to them with aperture
settings of f/11 or greater, and set your ISO to as low as
possiblepreferably ISO 100.
Image
Too Few Images
Its incredibly disappointing to click on a product on a category
page and then find there are no more images. Maybe the customer
liked an overhead shot of a necklace but wanted a detail shot to
clarify some engraving on the side. Give it to them
Bad Photoshop
Few things kill a sale as quickly as a bad Photoshop job. Poorly
retouched photos feel fake and destroy a customers trust in the
product image, and therefore in the product. Either invest the time
to become skilled in software like Adobe Lightroom and Photoshop,
or hire a professional.
In addition to retouching, you should create templates that
consistently crop, set margins, and align your product images.
Remember: consistency is key.
Image
What to do?
1. Choose a set amount of images
The first thing you need to consider when planning your product
photography is how many images you want to showcase. If you look to
sites like eBay or Amazon, you'll see that they give the user an
option to add many product photos. This really helps the viewer get
a detailed visual insight into what they are buying.If you're
selling a lot of products in your store then you may not want to
clutter your site with loads of photos, but it's important to keep
the amount consistent for each product. As a general rule, think
about showing three photos for each product.
2. Use the image to highlight the benefits
In addition to showing multiple images, try and think outside
the box and use your images to showcase the benefits. For example,
one of the main selling points of a tablet is how slimline it is,
and many vendors offer an image of the tablet next to a pencil, to
really highlight this feature.
You could even consider creating life shots, with people using
your product. This is an effective approach that many successful
brands decide to go with. It connects with your customers emotions
and shows them how they can use the product in their daily
life.
3. Show ALL colors and styles
Does your product come in a different color, or style? Say for
example you are selling shorts that have different colors and
patterns. Don't just take one photo of the shorts in the most
popular color. Make sure you show your visitors the various colors
and styles of your product. It can really make a difference in
whether you get a sale, as not everyone has the same taste.
4. Make your images appealing
This is probably the most important point to consider. The more
appealing your products look, the more likely you are to receive a
sale. There are various tricks that you can do, to make your
products look as appealing as can be!
Get the lighting right so that it's evenly lit
Experiment with the photo settings to get the best results
Make sure your camera is stable
Spend time editing the photo
Think about what background you want to have
Use different diffusion methods
Get the best angle for your product
