Memasarkan di Dunia Maya

First Tweet (14 Agustus 2010):

banyumurti.net

4 (+1) P

P Product

P Price

P Place

P Promotion

P Packaging

4P 4C

Pro

du

ct

Cu

sto

me

r

Wants & Needs

Pri

ce

Co

st

Is it worth it?

Pla

ce

Co

nve

nie

nce

How can we get it?

Pro

mo

tio

n

Co

mm

un

icat

ion

What’s in it for me?

Pac

kagi

ng C

uco

k….

Attract

Who do you trust?

Do we need Social Media?

Img: aegisblogs.com

indonesia internet and socmed users statistic

74,6 JUTA

Indonesia Internet User

MarkPlus Insight Netizen Survey 2013

Online Activities

42%

56.10%

62.50%

69.40%

79.40%

95.90%

Chatting

Download/Upload Video

Email

Visiting Online News Portal

Browsing

Visiting Social Media

MarkPlus Insight Netizen Survey 2013

Alexa.com 5/4/2014

FACEBOOK

29.4M

Social Media Revolution

(video)

So… HOW???

MEDIA

The word “Social” is more important than “media”

Awareness: Majalah, Socmed, Offline roadshow,

radio, TV

Curiosity: Search blog,

google, youtube

Share: Socmed, Offline

Consumption: Buy the product

Share & Engage: Socmed, offline

Loyalty: Beli lagi, bangun

komunitas

User Journey

How to Use Social Media to Engage With Customers

LISTEN!

video-marketing-online.net

Ask Question, Answer Question

Be Interesting!

Be Friend!

Be Honest!

promote other

Online – Offline Balance

coolconversationslive.com

Online Promotion can be useless if you do nothing offline

Social Media Tips for Better Engagement

MEASURE

Facebook Insight

Crowdbooster

Tweetreach

Twittercounter

Google Analytics

TOOLS

FACEBOOK INSIGHT From: Facebook Page Insight Guide

GOOGLE ANALYTICS

References

• Presentasi Nukman Luthfie (virtual.co.id) • Presentasi Social Media Marketing – Tuhu Nugraha • Presentasi Social Media – Donny BU • Indonesia Netizen Survey 2013 (Majalah Marketeers Nov

2013) • en.wikipedia.org/wiki/Marketing_mix • Blog.hootsuite.com • mashable.com • Alexa.com • semiocast.com • socialbakers.com • youtube.com/user/Socialnomics09