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WORLD IA DAY 2017
SÃO PAULO - BRAZIL
LARA ROCHA GARCIA
WORLD IA DAY 2017
CHOICE ARCHITECTURE:HOW ABOUT NUDGES?
01WORLD IA DAY 2016 01WORLD IA DAY 2016
LARAROCHA GARCIA@LARAROCHA
WORLD IA DAY 2017
SCHOOL CAFETERIE
WORLD IA DAY 2017
WHAT PARENTS AND TEACHERS WANT
WORLD IA DAY 2017
WHAT KIDS WANT
01WORLD IA DAY 2017
CHOICE ARCHITECTURE
01RICHARD THALER AND CASS SUNSTEIN02COLUMBIA AND HARVARD
02NUDGES
WORLD IA DAY 2017
Who pays?Who uses?
Who profits?Who is interested?
What are the side effects?
INCENTIVES
WORLD IA DAY 2017
What measures are possible?What is the unit economics?
UNDERSTAND MAPPING
WORLD IA DAY 2017
What measures are possible?What is the unit economics?
DEFAULTS
WORLD IA DAY 2017
How can I communicate?How they listen?
GIVE FEEDBACK
WORLD IA DAY 2017
How predicte?How teach?
EXPECT ERROR
WORLD IA DAY 2017
Categorize?Less is more?
STRUCTURE COMPLEX CHOICES
WORLD IA DAY 2017
“Sometimes they just need a NUDGE”
Thaler and Sunstein
WORLD IA DAY 2017
INCENTIVES
UNDERSTAND MAPPING DEFAULTS
GIVE FEEDBACK
EXPECT ERROR
STRUCTURE COMPLEX CHOICES
NUDGES
WORLD IA DAY 2017
THANK YOU.
QUESTIONS?PLEASE CONTACT:LARA ROCHA GARCIAMANAGER OF PRODUCT MANAGEMENT. [email protected] | @LARAROCHA
