IoT and applied Social Capital Theory

IoT and applied Social Capital Theory T h e e x a m p l e o f L i v i n g B r i d g e s P l a n e t

Willi Schroll, strategiclabs Berlin – #IoTweek – IoT Week – London 18th June 2014 – track: Society

What is foresight?

Foresight: A Birds eye‘s view – zoom in & out

Tracking all STEEP sectors ...

IntersecQons & interferences growing massively

Foresight

Technology Society

InnovaQon

Change TransformaQon

Foresight – Emerging Technologies

Technology Society

TransformaQon

... and Emerging Cultures

conflict zone

evoluQon zone entangled systems

I. Foresight perspec:ve on IoT and related drivers

Sources: http://www.computerweekly.com/news/2240212466/Google-bets-on-internet-of-things-with-Nest-acquistion – http://time.com/37842/facebook-oculus-rift/

2014

January February March

$ 3.2 billion

$ 2 billion

First big acquisi:ons in the new tech wave

Measurable acquisi:on ac:vi:es

Source: http://iotpedia.com/2014/01/28/latest-acquisitions-from-the-internet-of-things-space/ (January 2014)

Technology

Society

Economy

Table of content (1)

Analysis of technological key trends and innovaQon fields

Analysis of social drivers, life-‐ and workstyle trends

„Weak signal“ cases of today – to anQcipate a scenario of CONNECTED MARKETS 2025

Table of content (2)

CONNECTED BUSINESS 2025 transformaQonal drivers, key concepts and mindsets, impact compass for econo-‐mical branches

CONNECTED LIVING 2025 –scenario story, radical change, societal and poliQcal impact

The following selected „weak signal“ examples of today anQcipate some

aspects of Connected Markets in 2025

Tesco – Online pickup at local retailer – p.34

Fitbit FlexTM – The moQvaQon coach on your handlebars – p.36

Wi-‐Fi Bulb – The remote-‐controlled lightbulb – p.38

Zookal – Flying textbooks – p.40

Double – Omnipresence for all – p.42

MeMobility – En route to a seamless transport service – p.44

(1) Echelon – Intelligent streetlighQng in 500 towns (2) Big Belly Solar – The solar-‐powered compacQng rubbish bin p.46

Baxter – The intelligent manufacturing robot – p.48

Bitponics – The gardener in the Cloud – p.50

III. Challenges

Challenges Technological challenges

III. Challenges

dynaxity realQme

regulaQons

complexity

standards

safety & security

really big data

Image source: hgp://makerswarm.com/

With a broader definiQon of „connectedness“ the volume of objects might exceed even the trillion in 2025.

1 trillion connected things?

Example: The „Cogni:ve cams“ assump:on

SoK connec:vity Cheap „cogniQve cams“ recognize and track objects and states

Collage; image source: hgp://en.wikipedia.org/wiki/File:DeskUnion_Coworking_Glasgow.jpg (2014-‐04-‐12)

III. Challenges

Challenges Examples with a social context

Security at home

Source: hgp://www.laQmes.com/business/technology/la-‐fi-‐tn-‐refrigerator-‐hacked-‐internet-‐of-‐things-‐cyber-‐agack-‐20140116,0,5757808.story

Infrastructural security

Source: hgp://www.wired.com/2013/07/securing-‐the-‐internet-‐of-‐things/ – Image source: hgp://it.wikipedia.org/wiki/HAL_9000

“The Call to Ac7on: The Internet of Things is s7ll in its infancy and the security community has a chance to build in new approaches to security if we get started now ...” Bruce Sterling

Job market

Source: hgp://www.salon.com/2014/01/17/robots_are_stealing_your_job_how_technology_threatens_to_wipe_out_the_middle_class/

Business model challenge

Sources: The Zero Marginal Cost Society: The Internet of Things, the CollaboraQve Commons, and the Eclipse of Capitalism: Jeremy Rioin hgp://www.amazon.com/Zero-‐Marginal-‐Cost-‐Society-‐CollaboraQve/dp/1137278463/ – the quote is from: The Internet of Things: Monopoly Capitalism vs. CollaboraQve Commons | Jeremy Rioin hgp://www.huffingtonpost.com/jeremy-‐rioin/internet-‐of-‐things_b_5104072.html

„In this new world, social capital is as important as financial capital, access trumps ownership, sustainability supersedes consumerism, coopera7on ousts compe77on“ Jeremy Rioin

System challenge?

Sources: How the "Internet of Things" is killing capitalism hgp://www.youtube.com/watch?v=0_fq2Y8TfRg

Jeremy Rioin on YouTube: How the "Internet of Things" is killing capitalism

Power shiK to machines?

The power shiw to algorithms and machines might result even in new unknown risk types.

Image source: hgp://en.wikipedia.org/wiki/File:EEG_Recording_Cap.jpg

III. Challenges

Challenges = also a new opportunity,

a new market in IoT

III. Challenges Collabora:ve economy + IoT

III. Challenges Smart green economy + IoT

• 

beyond lew and right

Maker culture, crowdfunding & open innova:on

III. Challenges Development has to take into account ... the user

We already know!

III. Challenges Inconvenient truth: Development & design

have to be socio-‐centric

from the very beginning – think of defini7on of

iot/„things“

II. IoT and the

„Power of Social“

Social Capital Theory* =

One perfect example for the power of applied social capital persepc:ve

(it works)

*according to sociologist Robert Putnam

Living Bridges Planet is an

acQon and learning plazorm

Bert-Ola Bergstrand

•  Started March 2012 •  Network of networks •  About 50 events •  6.800+ members •  Sustainability + supporQveness •  CreaQng social capital, visibility

Thesis I: Most of IoT has as much to do with social relaQonships as it does with technology

We should start to see with both eyes at once!

Thesis II: Socio-‐centric analysis complemenQng the user-‐centric standards

Thesis III: Network theory and Social Capital theory are essenQal perspecQves to build a framework for iot development/UXD

visibility

connec:on flow

apprecia:on

inspira:on

value flow

mo:va:on

belonging

fun

trust support

flow

RecommendaQon: IntegraQng Social Capital pespecQve into

user research and development of IoT products &

services

knowledge flow aYen:on

beyond lew and right

Contact Willi Schroll hgp://about.me/wschroll hgp://strategiclabs.de hgp://socialforesight.net schroll [at] strategiclabs.de

(hgp://livingbridgesplanet.wordpress.com)

Download „Connected Reality 2025“ English and German, two opQonal formats.

English version – DIN A4 upright: hgp://de.slideshare.net/Z_punkt/z-‐punkt-‐studyconnectedreality2025englsingle More versions: hgp://www.z-‐punkt.de/connected-‐reality2025-‐en.html

Sources Pleases find the sources, including images sources, in the study menQoned above (free pdf download)

18th June 2014 – Track: Society – 2pm-‐5:30pm

Bridging the World -‐ Learning by Connec:ng

IoT and applied Social Capital Theory – the example of Living Bridges Planet

Willi Schroll, strategiclabs, Eric Lynn, cultureQs (Living Bridges Planet Community)

Barriers in Home Automa:on and how to un-‐stuck (Impulse from Jürgen Wege, AALIOT)

Panel

IoTPeople – The community to connect technological and social innovators -‐ Kim Balle, Ina Lauth et al. -‐ IoTPeople Community

IoT and rela:onship dynamics (Jolocom) – Vision and status of Jolocom sowware development –-‐ Joachim Lohkamp, founder Jolocom, ChrisQan Hildebrand, partner