Introduction to web20

Web 2.0 Interactive Workshop

Clara Ko

EuropeanPWN Amsterdam

19 December 2008

19 December 2008

EuropeanPWN AmsterdamClara Ko

What is Web 2.0?

• Web as a platform

• Software as services

• Architecture of participation

• Social media

• Harnessing collective intelligence

• Originated from O'Reilly and MediaLive International in 2004

http://oreilly.com/

http://medialive.com/

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“Web 2.0 is the business revolution in the computer industry caused by the move

to the Internet as a platform, and an attempt to understand the rules for

success on that new platform.”

- Tim O’Reilly

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Traditional Media

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Social Media

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The Strength of Weak Ties

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Web 2.0 Provides the Infrastructure for Innovation

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Improving collaboration requires cultural change

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And a personal change

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Web 2.0 Concepts• Blogging• Forums

• Wikis• Social Networks• Bookmarking• Folksonomy = Tagging• E-commerce

• Syndication• Instant Messaging

• Mashup• RIA• Collaborative Software

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Blogging

• Individuals broadcast ideas to like-minded people

• Business to broadcast latest information to stakeholders

• Citizen journalism• Receive comments from readers• Photos, videos, podcasts• Micro-blogging (twitter)

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Forums

• Online message board around one topic

• Discussions with posts and replies

• Threads are collections of posts and replies

• Moderators to clean up spam

• Software communities use forums as part of support platform

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Wiki

• Collectively share and edit a body of knowledge

• Ongoing process of creation and collaboration

• Knowledge Management

• Wikipedia

• Enterprise wikis

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Social Networking

• Online communities

• Share information

• Connect people with same interest

• Personal, Business, Political

• Facebook, Hyves, Friendster, Orkut, MySpace, LinkedIn, Plaxo

• Flickr, You-Tube, Slideshare, Iens

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E-Commerce

• Connect seller and buyer

• Adds value by providing service

• Ebay, Amazon, Marktplaats

• Kayak, hotels.com, Funda, Monsterboard

• Business model to leverage Web 2.0 technology

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Bookmarking

• Users save and share links

• Add meta-data

• Access bookmarks on any computer

• Delicio.us, Digg, Reddit, StumbledUpon

• Rating

• Also social networking sites

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Folksonomy = Tagging

• Cooperative Classification• Classification by users not experts• Easier to find• Blog posts, photos, videos, bookmarks• Common problems

– Spelling– Plurals– Specificity

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Instant Messaging

• MSN, Yahoo Messenger, ICQ, Aim, Jabber, Google Talk, Skype

• Instant updates and feedback• Real-time communication• Mobile-enabled• Extra features: file transfer, contact lists,

conferences• Business use to for more efficient

communication

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Syndication

• Make updates come to you• RSS (Rich Site Summary, Really Simple

Syndication)• Standard format used to publish frequently

updated works– Blog posts, comments, news, forum feeds, audio,

video, stock market

• Aggregated for you by a RSS feed reader• Bloglines, GoogleReader

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Mashup

• Aggregates data from more than one source

• Often using Open API to build services from data sources

• e.g. Real estate data on Google map

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RIA

• Rich Internet Application

• Enhance user experience

• Thin client to fat client

• Technologies: Adobe Flex, JavaFX

• Still in its infancy

• Will take some changes to see the possibilities

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Collaborative Software

• Google Docs

• Vyew

• Real-time collaboration on documents

• Change the way we work

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Questions?

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Social Media Game

• Split in to groups of 5-6• Discuss how Web 2.0 concepts can

help the following characters• Blog your discussion

http://europeanpwn-amsterdam.clarako.com

• Tag your blogs with your group name• Tag with keywords about the character• Tag with Web 2.0 concepts used

http://europeanpwn-amsterdam.clarako.com/

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Character #1:Project Manager

• Janet is a project manager for a project whose team is split between the Netherlands and India. The client for the project, which in the US, would like to be informed about how the project is going.

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Character #2:Freelance Consultant

• Corrine is a freelance consultant with expertise in environmental law. She would like to show potential clients the extent of her knowledge. She would also like to expand her network so as to reach more potential clients.

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Character #3:Campaign Manager

• Saskia is the campaign manager for a national politician. She would like to let more people know about her candidate and would like to get more people involved in the cause.

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Character #4University Dean

• Diane is the dean at a university with a MBA program. She is setting up a program that will introduce students to cultural differences and prepare them for working in a global economy. To do this, there will be assignments to be done by student from 3 other participating universities around the world.

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Character #5: PR

• Elena is doing Public Relations at the EuropeanPWN. She wants to get more visibility for the EuropeanPWN and she wants to use the internet for that. She also wants to get more people involved in activities.

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Character #6: Marketing

• Patricia is VP of marketing at a company that sells electronics online. She wants her company website to be the one that people come to for information about the products.

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Workshop

• Pick a character• Discuss which Web 2.0 technology and

how they can be used• Use the cards