THE LOST TRIP TO EIFFEL TOWER Did you check the timings? Eiffel Tower is open from 9am to 11pm only Did You Know? You can buy your tickets in Advance to Eiffel Tower Summit Online
I NEED A PERSONAL TOUR GUIDE
Market opportunity According to UNWTO 2013 report 1Bn people travelled internationally. Out of this 54% were leisure travellers, majority of whom travelled to famous tourist spots and monuments. 60% Travelled to Tourist Spots Spend $60 on an average per trip Monument! Visits Mn (2013)! Eiffel Tower! Taj Mahal! Burj Khalifa! Machu Picchu! 6 4 2 1 540+ Million Leisure Travellers THE $3 B MONUMENTAL MARKET
WHAT IS GUIDDOO AUDIO VISUAL TRAVEL CONTENT TRAVEL INFORMATION AND PLANNING GUIDE SOCIAL SHARING TOOL HISTORY CULTURE ARTS
All the Must See Sights at the Given Monument! A Step by Step or a Walking tour to the Tourist Spot! All the key History and Trivia surrounding the Tourist Spot.! All the Tourist you need to know like Hotels, Timings, etc! Audio and Textual Guides in English ! Share your Trip Memories with your Social Network! THE GUIDDOO TOUR APP
READY TO FLY
HOW ARE WE DIFFERENT Technology Driven Business Model Largest Repository of Monuments on your Mobile User Experience Driven
OTHERS ALSO SAY GUIDDOO IS DIFFERENT Guiddoo Wants to BeYour Personal Tour Guide; Does A Great Job of It Veterans in the travel space: Guiddoo # Best travel Guide app present in the market AYoung Turk!!! Arming those who Wander. Competing with Google and Apple!
Direct! After the success of Guiddoo, last 2-3 months has seen strong activity in this sector! Indirect! Guiddoo indirectly competes with a variety of players like Human Tour Guides, Audio Guides, Travel Books! COMPETITOR ANALYSIS
9% 15% 6% 56% 14% THE STORY SO FAR DOWNLOADS: 50,000+! SESSIONS PER DAY: 400+! SCREENS PER SESSION: 4.59 ! NEW USERS PER DAY: 80-120! 4.2 4.5
PERFORMANCE SO FAR: 2 TIMES ENGAGEMENT W.R.T TRAVEL SECTOR *Based on Flurry Analytics!
PERFORMANCE SO FAR: INFLUENCERS, TRAVELLERS, AGE GROUP *Based on Flurry Analytics!
NIDHI VARMA DUBAI CEO & Founder VINEET BUDKI DUBAI VP-Marketing & Strategy DARSHAN SHARMA Dubai Head - Marketing THE GUIDDOOS 14+ Years of Travel Experience Worked with two international airlines Strong experience in the Middle East Graduate from NM, Mumbai University Built a successful eCommerce startup in the past Worked at Emirates, Tata Consultancy Services and Rocket Internet MBA from IE Business School and Cornell University A Social Media Expert with strong expertise in Customer Experience Worked at Tata Consultancy Services Graduate from Mumbai University ABRAR AHMAD DUBAI Advisor & Board Member 15+ years Seasoned Professional in Travel Technology Sphere, Currently Partner, Travel Capitalist Ventures Advisory Board FishFishMe Mentor, In5 Harvard Educated
REVENUE MODEL DETAILS! LOCATION GUIDES! ADVERTISING! GOVERNMENT AGENCIES AND B2B! LOCATION TICKETING! Guiddoo will provide Audio Visual Location Guides at $4.99 for the Complete Package and $0.99 for the Individual Locations Current plans to provide Location Guides for Historic, Arts and Cultural Locations Guiddoo will enable travel companies like Tour Operators and hotels to build on a Content-on-Demand Platform for their Packages and Offers Closures expected on Dubai Culture, Al- Futtaim Travel, DTTS and other players Guiddoo will provide Ad-Space selling on the launch page for Advertising partners especially related to the Travel and Tour industry Guiddoo is already in talks with a major Ticketing Aggregator and plans to integrate Location ticketing for major locations like Eiffel Tower, Statue of Liberty, Burj Khalifa and a few more.
SAMPLE B2B PACKAGES AND PRICES
October 2013 Launch Jan 2014 Dec 2014 Build Revenue Grow and Add 2013 Jan 2015 Dec 2015 Jan 2016 Dec 2016 Break Even & Consolidate 2014 2015 2016 Increase Monuments to 100+ Introduce Arabic, French, Chinese along with 7 other languages Add Culture and Arts Verticals Release Google Glass GDK Initiate Monument Ticketing Raise Capital: $300K Increase Monument Numbers to 300+ Grow Revenue Streams to Maximum Potential Build Partnerships with Telcos and Mapping Companies Build ground presence across 10 Countries Add more Products and initiate Tour Sales Raise Capital: Series A Increase revenue streams with maximum efficiency and achieve operational break even Achieve Market Leadership in the Audio Guide and Tour Segment Initiate entry into Travel Space along with consolidation in Tour Space Launch on iOS, Android and Windows Platform Add 20+ Monuments Initiate Audio Guide Sales OUR MASTER PLAN
THE MARKETING PLAN Op$miza$on
$850K User Base! Build user base to 700K by 2015! $122K! Revenue Achieve a revenue of $122K in 2014! Verticals Provide Audio Guides across 3 verticals of History, Arts, and Culture BUSINESS PROJECTIONS 3 700K Operational Break Even by 2016with Annual Income of $850K!Income! -265632 -111317 870601 2058141 4135690 -500000 1500000 3500000 5500000 7500000 9500000 11500000 2014 2015 2016 2017 2018 Revenue Expense Prot/Loss
Team Building Office Overheads Technology Infrastructure Marketing 40% 6% 5% 28% 10% 9% RAISING $300,000 FOR 15% EQUITY Events & Exhibitions Miscellaneous Sales Expense
EXIT STRATEGY Travel Industry Buyout Expected ROI on Amount Invested in Guiddoo World FZ-LLC 4 5 TIMES 3 YEARS Expected Minimum Investment Period London AIM IPO Series B Company! Arena! TripAdvisor ! Travel Planning! Lonely Planet ! Travel Content! Antenna! Audio Content! Viator ! Tour Guides and Ticketing!
TO SUM IT UP History, Arts and Culture in your Pocket! Raising $300,000 for 15% Equity to build Team, Enhance Product, generate Sales and build Marketing!