Growth Hacking des Apps - #Appdays2016

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  • http://www.appdays.fr/http://www.appdays.fr/http://www.appdays.fr/http://www.appdays.fr/http://www.appdays.fr/http://www.appdays.fr/http://www.appdays.fr/http://www.appdays.fr/http://www.appdays.fr/http://www.appdays.fr/http://www.appdays.fr/http://www.appdays.fr/http://www.ThinkMobile.fr

  • @AlexJubienMobile Strategist

    ThinkMobile.fr

    Pioneer of mobile 13 years ago

    Apps & Mobile Startups expert

    Previously Head of Mobile at Viadeo

    Previously Head of Mobile at Deezer

    Speaker, Lecturer, Trainer, Startups Coach & Advisor

    https://twitter.com/AlexJubienhttp://www.thinkmobile.frhttp://www.thinkmobile.fr

  • Growth Hacking ?

  • Growth Hacking

    Du marketing qui fait plus appel

    la technique et la psychologie

    quau budget !

  • & PSYCHOLOGY

    Growth Hacking

  • Tout sur le Growth Hacking

    Exemples clbres Thorie Pratiques Outils Ressources

    Slideshare GrowthHacking

    http://fr.slideshare.net/AlexandreJubien/growth-hacking-at-spn

  • Cri de ralliement

    AAR R R III...

  • AARRR

    ACQUISITION

    ACTIVATION

    RETENTION

    REVENUE

    REFERRAL

    Startup Metrics For Pirates

    http://fr.slideshare.net/dmc500hats/startup-metrics-for-pirates-long-version

  • AARRR

    ACQUISITION

    ACTIVATION

    RETENTION

    REVENUE

    How do users find us?

    Do users have a great 1st experience?

    Do users come back?

    How do we make money?

    Do users tell others?

    REFERRAL

  • ACQUISITION

    ACTIVATION

    RETENTION

    REVENUE

    Love

    Growth

    Money

    REFERRAL

    Without Love, Theres No Hope

  • Finding Love

  • Courbe dadoption

    time

    10, 100, 500, 2000, 10 000, Millions

  • Finding Love

    Travailler dabord avec 50 early adopters

    Article Les Echos Business / Customer Development : Comment crer une application mobile succs

    Applicable y compris pour les nouvelles fonctionnalits

    Product / Market fit (cf article #StartupLessons Deezer)

    http://business.lesechos.fr/directions-numeriques/0204271377629-comment-creer-une-application-mobile-a-succes-109715.phphttp://www.thinkmobile.fr/blog/-deezer-story-1-pivots-productmarket-fit

  • Landing page

    Coming Soon

    Recruter des Bta testeurs

    Collecter des adresses emails

    Les prvenir au lancement

  • Brise glace

    iOS ou Android : choisir une plateforme comme fer de lance

    Quand on dveloppe en parallle, on rencontre les problmes 2 fois

    Appdays 2015 : Comment oprer votre transformation mobile

    http://www.slideshare.net/AlexandreJubien/comment-oprer-votre-transformation-mobile-aux-appdays

  • Join the Android Beta

    snips

  • Bta

    1 mois minimum

    Echanger avec les Bta testeurs au max

    Permet de prendre confiance dans le produit

  • Soft Launch

    Tout valider / tester dans un petit pays, avant de voir plus grand

    Pour France : Suisse ou Belgique

    Pour US : Australie ou Nouvelle Zlande

    Cible

    Soft launch

  • Growth: Spread The Love

    Lacquisition ce nest pas (seulement) acheter des utilisateurs !

    Organique : Dpenser 0, Avoir un peu

    Payant : Dpenser 1, Avoir 1

  • Growth: Spread The Love

    Lacquisition ce nest pas (seulement) acheter des utilisateurs !

    Organique : Dpenser 0, Avoir un peu

    Payant : Dpenser 1, Avoir 1

    => Growth hack : Dpenser 1, Avoir plein !

  • Cycle

    Find Love

    Scal

    e (d

    ont a

    chat

    md

    ia)

    Users

    Time

    Growth Hack

  • Acquisition

    Comment les utilisateurs dcouvrent-ils notre app ?

  • Landing Page dApp

    SEO / SEM, social mdia

    Idalement, le lien partag par les utilisateurs

    RPs et inbound marketing

    Vido, offre, AB testing,

  • Text Me The App

  • Text Me The App

    https://www.linktexting.com/

  • Degr dengagement ?

  • Upselling par email

  • ASO

    /

    App Store Optimisation

    MobileGrowth.org - ASO Best Practices

    https://mobilegrowth.org/discussions/thread/this-thread-is-to-discuss-best-practice-of-aso/?targetid=511&targettype=reply

  • Bien choisir le contenu

    Les 2 premiers sont ++ importants (recherche)

    Ajouter les messages marketing

    Screenshots

  • Mots cls dans le nom de lapp

    50 caractres

  • Mots cls dans le nom de lapp

    2nd rsultat sur Save videos

    50 caractres

  • Description et Mises jour

    1res phrases trs importantes

  • Description et Mises jour

    1res phrases trs importantes

    Opportunit de communication

    Discours Marketing Description concise

    des changements

  • Keywords / best ASO tools

    https://www.apptweak.com/https://www.mobileaction.co/https://www.appannie.com/fr/https://www.appannie.com/fr/https://www.appannie.com/fr/https://www.appannie.com/fr/https://www.appannie.com/fr/https://www.appannie.com/fr/https://www.appannie.com/fr/https://www.appannie.com/fr/https://www.appannie.com/fr/https://www.appannie.com/fr/https://www.appannie.com/fr/https://www.appannie.com/fr/https://www.appannie.com/fr/https://www.appannie.com/fr/https://www.appannie.com/fr/https://www.appannie.com/fr/https://www.appannie.com/fr/https://www.appannie.com/fr/https://www.appannie.com/fr/

  • Au moins FR + EN

    Description

    Keywords

    Localiser les screenshots !

    Localisation

  • Arrtez de mendier les notes et reviews !

  • Hacker les notes de lapp

    The right way to ask users to review your app

    https://medium.com/circa/the-right-way-to-ask-users-to-review-your-app-9a32fd604fca

  • The right way to ask users to review your app

    Hacker les notes de lapp

    https://medium.com/circa/the-right-way-to-ask-users-to-review-your-app-9a32fd604fca

  • Use case LeKiosk

    !!!

  • Au bon moment / au bon endroit

  • App Store

    =

    Pas dA/B testing

  • Crer une landing page web mobile qui ressemble la page app store

    A/B Tester le nom de lapp, licne, la description, les screenshots, le prix,

    Appstore Proxy

    AB

  • Appstore Proxy / Tools

    AB

    Crer une landing page web mobile qui ressemble la page app store

    A/B Tester le nom de lapp, licne, la description, les screenshots, le prix,

  • Getting Featured

    21 Ways to Get Your App Featured on the App Store

    http://www.oneskyapp.com/blog/app-store-feature/

  • SEO et Deep Linking - Slideshare

    Search App

    If app not installed

  • Deezer / Spotify

    Artists, albums, playlists, tracks,

  • Deep Linking = Your Everything2App

  • Le Problme

    Un click ouvre le site mobile au lieu de lapp qui est installe

  • Web2App - GMaps

  • Mail2App - Linkedin

  • Making mobile experiences work the way they should

    Update on Deep Linking in 2016

    https://branch.io/http://www.thinkmobile.fr/blog/update-on-deep-linking-in-2016

  • Really Smart Banner

    A Free Smart App Banner for Android and iOS

    https://blog.branch.io/a-free-smart-app-banner-for-android-or-ios-with-install-attribution

  • Activation

    Est-ce que les utilisateurs ont une bonne premire exprience ?

  • ASO Screenshots / Onboarding

  • Mettez plus deffort sur les 1ers contacts avec votre service (login, sign-up, home screen)

    Onboarding

  • Testez rgulirement lexprience pour un nouvel utilisateur

    Upsell des fonctionnalits / appels laction

    Onboarding

  • Chatbot / Onboarding

  • A/B testing & UX tools

    https://www.azetone.com/https://www.azetone.com/https://www.azetone.com/https://www.azetone.com/https://www.azetone.com/https://www.azetone.com/https://www.azetone.com/https://www.azetone.com/https://www.azetone.com/https://www.azetone.com/https://www.azetone.com/https://www.azetone.com/https://www.azetone.com/https://www.azetone.com/https://www.azetone.com/https://www.azetone.com/https://www.azetone.com/https://www.azetone.com/https://www.azetone.com/https://www.azetone.com/https://www.azetone.com/https://www.azetone.com/https://www.azetone.com/https://www.azetone.com/https://www.azetone.com/https://www.azetone.com/https://www.azetone.com/https://www.azetone.com/https://www.azetone.com/https://www.azetone.com/https://www.azetone.com/https://www.azetone.com/https://www.azetone.com/https://www.azetone.com/https://www.azetone.com/https://www.azetone.com/https://www.azetone.com/https://www.azetone.com/https://www.azetone.com/https://www.azetone.com/https://www.azetone.com/https://www.azetone.com/https://www.azetone.com/https://www.azetone.com/https://www.azetone.com/https://www.azetone.com/https://www.azetone.com/https://www.azetone.com/https://www.azetone.com/https://www.azetone.com/https://www.azetone.com/https://www.azetone.com/https://www.azetone.com/https://www.azetone.com/https://www.azetone.com/https://www.azetone.com/https://www.azetone.com/https://www.azetone.com/https://www.azetone.com/https://www.azetone.com/https://www.azetone.com/https://www.azetone.com/https://www.azetone.com/https://www.azetone.com/https://www.azetone.com/https://www.azetone.com/https://www.azetone.com/https://www.azetone.com/https://www.azetone.com/https://www.azetone.com/https://www.azetone.com/https://www.azetone.com/https://www.azetone.com/https://www.azetone.com/https://www.azetone.com/https://www.azetone.com/https://www.azetone.com/https://www.azetone.com/https://www.azetone.com/https://www.azetone.com/https://www.azetone.com/https://www.azetone.com/https://www.azetone.com/https://www.azetone.com/https://www.azetone.com/https://www.azetone.com/https://www.azetone.com/https://www.azetone.com/https://www.azetone.com/https://www.azetone.com/https://www.azetone.com/https://apptimize.com/https://apptimize.com/https://apptimize.com/https://apptimize.com/https://apptimize.com/https://apptimize.com/https://apptimize.com/https://apptimize.com/https://apptimize.com/https://apptimize.com/https://apptimize.com/https://apptimize.com/https://apptimize.com/https://apptimize.com/https://apptimize.com/https://apptimize.com/https://apptimize.com/https://apptimize.com/https://apptimize.com/https://apptimize.com/https://apptimize.com/https://apptimize.com/https://apptimize.com/https://apptimize.com/https://apptimize.com/https://apptimize.com/https://apptimize.com/https://apptimize.com/https://apptimize.com/https://apptimize.com/https://apptimize.com/https://apptimize.com/https://apptimize.com/https://apptimize.com/https://apptimize.com/https://apptimize.com/https://apptimize.com/https://apptimize.com/https://apptimize.com/https://apptimize.com/https://apptimize.com/https://apptimize.com/https://apptimize.com/https://apptimize.com/https://apptimize.com/https://apptimize.com/https://apptimize.com/https://apptimize.com/https://apptimize.com/https://apptimize.com/https://apptimize.com/https://apptimize.com/https://apptimize.com/https://apptimize.com/https://apptimize.com/https://apptimize.com/https://apptimize.com/https://apptimize.com/https://apptimize.com/https://apptimize.com/https://apptimize.com/https://apptimize.com/https://apptimize.com/https://apptimize.com/https://apptimize.com/https://apptimize.com/https://apptimize.com/https://apptimize.com/https://apptimize.com/https://apptimize.com/https://apptimize.com/https://apptimize.com/https://apptimize.com/https://apptimize.com/https://apptimize.com/https://apptimize.com/https://apptimize.com/https://apptimize.com/https://apptimize.com/https://apptimize.com/https://apptimize.com/https://apptimize.com/https://apptimize.com/https://apptimize.com/https://apptimize.com/https://apptimize.com/https://apptimize.com/https://apptimize.com/https://apptimize.com/https://apptimize.com/https://apptimize.com/https://apptimize.com/https://apptimize.com/https://apptimize.com/https://apptimize.com/https://apptimize.com/https://apptimize.com/https://apptimize.com/https://apptimize.com/https://apptimize.com/https://www.appsee.com/https://www.leanplum.com/https://www.leanplum.com/https://www.leanplum.com/https://www.leanplum.com/https://www.leanplum.com/https://www.leanplum.com/https://www.leanplum.com/https://www.leanplum.com/https://www.leanplum.com/https://www.leanplum.com/https://www.leanplum.com/https://www.leanplum.com/https://www.leanplum.com/https://www.leanplum.com/https://www.leanplum.com/https://www.leanplum.com/https://www.leanplum.com/https://www.leanplum.com/https://www.leanplum.com/https://www.leanplum.com/https://www.leanplum.com/https://www.leanplum.com/https://www.leanplum.com/https://www.leanpl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  • Retention

    Est-ce que les utilisateurs reviennent (rgulirement) dans lapp ?

  • Deezer

    Content landing page App

  • App Indexing

    Search2App

  • Push Notifications

  • Personnalisation / CRM

    Guide de la MMAF.fr

    http://www.mmaf.fr/publication/guide-push-notifications-mode-demploi-2015/http://fr.followanalytics.com/http://fr.followanalytics.com/http://fr.followanalytics.com/http://fr.followanalytics.com/http://fr.followanalytics.com/http://fr.followanalytics.com/http://fr.followanalytics.com/http://fr.followanalytics.com/http://fr.followanalytics.com/http://fr.followanalytics.com/http://fr.followanalytics.com/http://fr.followanalytics.com/http://fr.followanalytics.com/http://fr.followanalytics.com/http://fr.followanalytics.com/http://fr.followanalytics.com/http://fr.followanalytics.com/http://fr.followanalytics.com/http://fr.followanalytics.com/http://fr.followanalytics.com/http://fr.followanalytics.com/http://fr.followanalytics.com/http://fr.followanalytics.com/http://fr.followanalytics.com/http://fr.followanalytics.com/http://fr.followanalytics.com/http://fr.followanalytics.com/http://fr.followanalytics.com/http://fr.followanalytics.com/http://fr.followanalytics.com/http://fr.followanalytics.com/http://fr.followanalytics.com/http://fr.followanalytics.com/http://fr.followanalytics.com/http://fr.followanalytics.com/http://fr.followanalytics.com/http://fr.followanalytics.com/http://fr.followanalytics.com/http://fr.followanalytics.com/http://fr.followanalytics.com/http://fr.followanalytics.com/http://fr.followanalytics.com/http://fr.followanalytics.com/http://fr.followanalytics.com/http://fr.followanalytics.com/http://fr.followanalytics.com/http://fr.followanalytics.com/http://fr.followanalytics.com/http://fr.followanalytics.com/http://fr.followanalytics.com/http://fr.followanalytics.com/http://fr.followanalytics.com/http://fr.followanalytics.com/http://fr.followanalytics.com/http://fr.followanalytics.com/http://fr.followanalytics.com/http://fr.followanalytics.com/http://fr.followanalytics.com/http://fr.followanalytics.com/http://fr.followanalytics.com/http://fr.followanalytics.com/http://fr.followanalytics.com/http://fr.followanalytics.com/http://fr.followanalytics.com/http://fr.followanalytics.com/http://fr...