Google Search Console

By Hekmat Sarwarzada

Introduction

▪The Internet is amazing. Its so easy to share anything you created with the entire world but how people find your site and mobile app on Google?

▪ With Search Console you can make sure that Google finds your business, and shows it for the correct search query.

▪ Search Console regularly checks your site for errors and even sends an email alert if it finds any important issues.

▪ Extra Information from Google about how its indexing your sites and how your site appears in search result.

▪ It allows you to see problems that coming up that preventing Google from indexing your sites or hurting your search engine ranking.

▪ Its giving you a nice tools to see how good your ranking, and discover ways to optimize your SEO.

How to use it?

Its so easy!

▪ Sign up to Google first and Go to Google Search Console.

▪ By clicking on ADD A PROPERTY you can register your site.

All we have in Search Console

Structured data markup

▪ "Structured data markup" is a standard way to annotate your content so machines can understand it. When your web pages include structured data markup, Google (and other search engines) can use that data to index your content better, present it more prominently in search results, and surface it in new experiences like voice answers, maps, and Google Now.

Data Highlighter

▪ An Alternative to Data Structure!

▪ Data Highlighter is a webmaster tool for teaching Google about the pattern of structured data on your website. You simply use Data Highlighter to tag the data fields on your site with a mouse. Then Google can present your data more attractively -- and in new ways -- in search results and in other products such as the Google Knowledge Graph.

▪ For example, if your site contains event listings you can use Data Highlighter to tag data (name, location, date, and so on) for the events on your site. The next time Google crawls your site, the event data will be available for rich snippets on search results pages:

Sitelinks

▪ Sitelinks are automatically generated links that may appear under your site's search results.

Search Traffic

The Search Analytics

Report shows how often your site

appears in Google search results.

Shows who links to your website.

Which page on your site receiving

links and shows Anchor text.

Show Internal Links in your

pages.

Manual actions are penalties that

occur after a Google employee

reviews a website and determines

that it violates Google's

guidelines.

Target your audience based on

location and language settings.

Fix mobile usability issues

affecting your site.

Google Index

What Google think your web

site is about. It should be

look like your keyword

research!The Index Status report

provides data about the

URLs that Google tried to

index in the current

property for the past year.

A report that shows you

which resources you're

blocking GoogleBot from.

When you remove pages from the web, they will

naturally drop out of Google’s index as Google

crawl your site again and note the changes. To

speed up the removal process, you can use

the URL Removal Tool in Webmaster Tools to

request removal of your page.

Crawl

Crawl

▪ Crawl Errors: Errors that Google have with accessing your site’s page. We have Site Error that is about accessing the entire site problemsURL Errors about accessing specific page.

▪ Crawl State: It’s telling you that how often Google Crawling your site. (Number of time Google Crawl our site)

(More Change to your site = More Google Crawl)

Crawl…

▪ Sitemap: Computerize structure of your web site. It tells Google how your site is layout and How pages relates to each other

▪ The Fetch as Google tool enables you to test how Google crawls or renders a URL on your site. You can use Fetch as Google to see whether Googlebot can access a page on your site, how it renders the page, and whether any page resources (such as images or scripts) are blocked to Googlebot. This tool simulates a crawl and render execution as done in Google's normal crawling and rendering process, and is useful for debugging crawl issues on your site.

▪ Robot.txt Tester: Allow you to edit your robot.txt file.

Crawl…

▪ URL Parameters tool: You can use the URL Parameters tool to indicate the purpose of the parameters you use on your site to Google.

▪ For example, if you are the owner of a global shopping site, you might tell Google that you use the country parameter to distinguish between pages dedicated to consumers in different countries. Then you can set preferences for Google might crawl the URLs that contain those parameters. The preferences that you set can encourage Google to crawl the preferred version of your URL or simply prevent Google from crawling duplicate content on your site.

Bounce Rate

Bounce Rates and why you should care?

▪ Bounce Rate is a key statistical measure provided by most website analytics packages such as Google Universal Analytics.

▪ It represents the percentage of people who arrive on your website and leave without visiting a second page.

▪ This measure can tell you how many people found and landed on your pages (good), but failed to engage with your site in any way (probably bad).

▪ The Back ButtonProbably the most common form of Bounce is due to the visitor pressing the back button to return to the previous page. Coming from a search engine or other website, the visitor would have followed a link to your landing page and then quickly reversed to the previous page.

▪ Window CloseOf course, a user can also choose close the browser window after viewing your first page. This often occurs if your website is viewed within a separate tab or pop up window.

▪ Poor Content / NavigationLanding pages on your website may be poorly designed to encourage visitors to explore and interact with more of your pages. Whilst many sites are planned with the home page as their primary entry point, you must not forget that most traffic will bypass this to land directly on an internal (landing) page.

▪ External LinksA reasonably common cause for high bounce rates are external links. These are links present on a landing page that point directly to other sites. Therefore, visitors arriving on your site (say through paid adverts on Google) are quickly funneled away to other sites. External links may be related sites or partner pages, however these contribute to increasing your Bounce Rate and reduce your opportunity for engagement.

▪ Page SpeedLastly, another common cause for high bounce rate is Page Speed. This is the time it takes for a user to fully load your page. Visitors will often abandon your website if pages take too long to show up. We are typically talking of very few seconds, especially when it comes to landing pages. Take care to optimize such pages (and its media) to ensure quick response time in the region of 1 to 2 seconds.

Is a high bounce rate always a bad thing?

▪ In a word, no. It can depend very much on the purpose of the website.

▪ For example, people may want to quickly find a contact number or check facts. If the site enables them to find this information easily, they’ll leave quickly, thus pushing up the bounce rates.

How to reduce bounce rates or how to keep visitors on your site for longer

▪ 1. Make sure your pages load quickly (Search Console Checking)

▪ 2. Give visitors all the information they may need

▪ 3. Avoid huge pop-ups and annoying ads

▪ 4. Use internal linking

▪ 5. Be careful with external links

▪ 6. Do not use pagination

▪ 7. Article formatting

Cont…

▪ 8. Mobile-friendly pages

▪ 9. Site search and navigation

▪ 10. Related content recommendations

THE END