Google My Business - Location Extensions

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    07-Aug-2015

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  1. 1. Google Confidential and Proprietary Bulk management for 10+ locations of the same business Getting Started with Google My Business Locations
  2. 2. Google Confidential and Proprietary Welcome Google My Business Locations
  3. 3. Google Confidential and Proprietary Topics in this guide What is Google My Business Locations? How does it benefit my business? How does it help me reach my customers? How do I get started?
  4. 4. Google Confidential and Proprietary What is Google My Business Locations? Its a free tool for businesses with many locations of the same brand to publish and manage location info. You can easily reach millions of users on Google properties like Google Maps, Google Search, Google+, and AdWords. Google Search
  5. 5. Google Confidential and Proprietary How does it benefit my business? It offers a central management tool for 10+ locations of the same brand Update your business information (e.g. store hours, address) in one place, and it will automatically update on Search, Google +, Maps, and AdWords. Access your maps listings, G+ dashboards, and insights -- for each of your individual locations. Local business information quality guidelines here *Verification isnt required to use your location information in AdWords, but some features are enabled only for verified locations - like connecting your account to Google Maps or adding branch managers
  6. 6. Google Confidential and Proprietary Reaching your customers Google My Business Locations
  7. 7. Google Confidential and Proprietary consumers conduct local searches on search engines. Base: Used device to search for information on most recent vertical purchase (floating base) Google/Ipsos Survey Q8. What type(s) of information did you search for on your device(s) using search engines? Select all that apply for each device. 4in5 88% Smartphone Your customers are looking for local businesses online 84% Computer/ Tablet They search on:
  8. 8. Google Confidential and Proprietary Base: Use any device to go online and quota assignment (n=500 for each). Google/Ipsos Survey Q23. Do you want ads to be customized to your immediate surroundings when you search for[sub-vertical] information on each of the following devices? Q24. And, do you want ads to be customized to your zip code or city when you search for[sub-vertical] information on each of the following devices? They check online for information before they visit your locations of smartphone users conducted pre-shopping activities online before going to the store 90%
  9. 9. Google Confidential and Proprietary Top local search queries: Base: Used device to search for information on vertical purchases made in past 6 months and quota assignment. Google/Ipsos Survey Q8. What type(s) of information did you search for on your device(s) using search engines? Select all that apply for each device. They want local information... Directions to local store Local store address 48% Business hours 49% 46% Business hours Local store address 39% 36% Availability of product at local store 42% SMARTPHONE COMPUTER/ TABLET
  10. 10. Google Confidential and Proprietary Base: Use any device to go online and quota assignment (n=500 for each). Google/Ipsos Survey Q23. Do you want ads to be customized to your immediate surroundings when you search for[sub-vertical] information on each of the following devices? Q24. And, do you want ads to be customized to your zip code or city when you search for[sub-vertical] information on each of the following devices? consumers want search ads to be customized to their city/zip code, or to their immediate surroundings 4in5 City/Zip Code Immediate Surroundings
  11. 11. Google Confidential and Proprietary Base: Used ad features on computer or tablet and quota assignment (floating base). Google/Ipsos Survey Q20. And, how important are these ad features to you when searching for [sub-vertical] information on your [computer / tablet] to complete your [sub-vertical] [purchase / -related activity] at a local store or business? Select one for each. Think Get Directions is important 73% Think Call Button is important 70% SMARTPHONE COMPUTER/ TABLET Think Local Address is important 78% Think Phone Number is important 77% of consumers who have used ad features say it's important to have location information in ads>70%
  12. 12. Google Confidential and Proprietary Google My Business Locations can help you reach these customers and provide the accurate information from the source.
  13. 13. Google Confidential and Proprietary Getting started Google My Business Locations
  14. 14. Google Confidential and Proprietary Getting started Format your dataStep 1 Upload your spreadsheet and resolve any errors Request verification Verification is not required to use location extensions. Add managers in your locations dashboard Available for upgraded and verified locations only Link your account to AdWords Step 2 Step 3 Additional features are available for verified locations
  15. 15. Google Confidential and Proprietary 1. Format your data Create your Locations spreadsheet and check our formatting rules here. Add your business locations, addresses, phone numbers, and more all in one spreadsheet.
  16. 16. Google Confidential and Proprietary 2. Upload your spreadsheet to add your locations Upload all your locations in a single spreadsheet and easily resolve any errors from your account dashboard
  17. 17. Google Confidential and Proprietary 3. Link your account to AdWords Location extensions make it easy to display your business locations in every ad, so your customers can find you and learn more about your business. Show your address and info right in your ad. Click +Extension from your Ad extensions tab in AdWords Link your Google My Business Locations account. If the Google My Business account you want to link uses a different email address than the one shown, click use a different account. Learn more about location extensions here
  18. 18. Google Confidential and Proprietary Google My Business Locations Additional features
  19. 19. Google Confidential and Proprietary 3. Request verification Fill out a single form to request verification for all of your locations in one step. The Google My Business Locations team may reach out to you with follow-ups before verification can be completed. Full verification instructions can be found here Verification not required for location extensions.
  20. 20. Google Confidential and Proprietary ...and once theyre verified, resolve any errors. You can edit live data from your locations dashboard Location Extensions use location data based solely on what you have uploaded into your account (may not be consistent with what is live on Google Maps). Learn more about data conflicts here Note: status updates (e. g. data conflicts, duplicate) only available for upgraded users
  21. 21. Google Confidential and Proprietary 4. Add managers in your locations dashboard A clear owner for every location. Each location and corresponding Google+ page can have one owner and up to 50 managers. Adding managers allows you to share control without needing to share your personal login information. Instructions to request access to a bulk location Note: Adding managers feature only available for upgraded users Managers of locations will appear in the status column as a manager icon in your account. Grey manager icons indicate that you are a manager on a location you do not own. Orange manager icons indicate ownership of a location.
  22. 22. Google Confidential and Proprietary Keep your customers up-to-date Easily access your maps listings, Google+ dashboards, and view insights -- for each of your individual locations. From your Google+ dashboard, respond to reviews, add photos and send your community updates and news. Note: Adding managers & status updates (e.g. data conflicts, duplicate) only available for upgraded users
  23. 23. Google Confidential and Proprietary Thank you.

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