Digital marketing: what it is and why it matters?

  • Published on
    15-Jun-2015

  • View
    23

  • Download
    4

DESCRIPTION

In simplistic terms, digital marketing is the promotion of products or brands via one or more forms of electronic media.

Transcript

  • 1. Digital marketingdiffers fromtraditionalmarketing.In simplistic terms, digitalmarketing is thepromotion of products orbrands via one or moreforms of electronic media.

2. Digital media is so pervasive that consumers haveaccess to information any time and any place theywant it.Digital media is an ever-growing source ofentertainment, news, shopping and socialinteraction, and consumers are now exposed notjust to what your company says about your brand,but what the media, friends, relatives, peers, etc.,are saying as well. 3. Digital marketing and its associated channels are important but not to the exclusion of all else.Its not enough to just know your customers; you must knowthem better than anybody else so you can communicate withthem where, when and how they are most receptive to yourmessage. 4. Proliferation of digital channels. Intensifying competition. Exploding data volumes. Manage complex customer relationships across a variety of channels bothdigital and traditional. Respond to and initiate dynamic customer interactions. Extract value from big data to make better decisions faster. 5. So, what does it take to do digital marketing right? Here are keys todigital marketing strategies.Learn the basics of digital marketing, how to manage customerrelationships across all channels and, ultimately, how to build bettercustomer relationships.