#SEOtraining tips for #SEOtraining tips for beginners & new beginners & new bloggersbloggers

Submitted by : Riya GeorgeSubmitted by : Riya George

What is SEO ?What is SEO ? SEO stands for Search Engine Optimization. It is a process of SEO stands for Search Engine Optimization. It is a process of

optimizing a website for increasing the page rank in a search optimizing a website for increasing the page rank in a search engine result page and thereby getting more traffic. engine result page and thereby getting more traffic.

SEO is one of the main component of SEO is one of the main component of Digital MarketingDigital Marketing..

In simple words, increasing the chances of your website to be In simple words, increasing the chances of your website to be found by people when searched via Search Engines like found by people when searched via Search Engines like Google,Bing,Yahoo,etc. Google,Bing,Yahoo,etc.

SEO is mainly divided into two parts :SEO is mainly divided into two parts : 1) On-Page SEO and 1) On-Page SEO and 2) Off-Page SEO.2) Off-Page SEO.

On-page and Off-page SEO.On-page and Off-page SEO. On-page SEO are those which are entirely within the On-page SEO are those which are entirely within the

publishers own control for e.g. he handles through online publishers own control for e.g. he handles through online everything about the website. Like website analysis, making everything about the website. Like website analysis, making changes in website as per clients requirement, conducting changes in website as per clients requirement, conducting Google Adwords and Google analyticsGoogle Adwords and Google analytics

Off-page optimization covers the activities that takes place Off-page optimization covers the activities that takes place else where like as we do link building through social else where like as we do link building through social bookmarking,micro blogging,article submission ,directory bookmarking,micro blogging,article submission ,directory submission ,etc.submission ,etc.

Off page seo is more time consuming than on-page seo.Off page seo is more time consuming than on-page seo.

Things or tips to be remembered Things or tips to be remembered before creating a new blog :before creating a new blog :

1 ) 1 ) Do keyword research. Do keyword research. Keyword Research is one of the most important Keyword Research is one of the most important

activity in SEO. Keyword research is important because activity in SEO. Keyword research is important because both the search engine and users are depended on keywords both the search engine and users are depended on keywords for finding your website. Choose the right keyword for your for finding your website. Choose the right keyword for your website. There are many tools and software such as website. There are many tools and software such as Google Adwords Keyword ToolGoogle Adwords Keyword Tool,, Market Samurai,Keyword  Market Samurai,Keyword Planner Long Tail Pro etc which you can use for finding Planner Long Tail Pro etc which you can use for finding profitable keywords for your website.profitable keywords for your website.

2) 2) Keyword DensityKeyword Density : : Use keywords in your blog post but use them in limit. Use keywords in your blog post but use them in limit.

Keyword density must be between Keyword density must be between 2-4%.2-4%. This means that if  This means that if you are writing 500 words in blog post then your keywords you are writing 500 words in blog post then your keywords should not be repeated more than 3-4 times in each 100 words should not be repeated more than 3-4 times in each 100 words block. If your keyword density is more than 5% then Google block. If your keyword density is more than 5% then Google will penalize you. Remember you are writing blogs for will penalize you. Remember you are writing blogs for your your readers not for search engines. readers not for search engines. So avoid over stuffing of So avoid over stuffing of your keywords. your keywords.

3) 3) Optimize Page Titles & Meta DescriptionOptimize Page Titles & Meta Description : : Every page on your website should have a unique title Every page on your website should have a unique title

tag and it should be less than tag and it should be less than 70 characters. 70 characters. Similarly meta Similarly meta description of your post should be betweendescription of your post should be between150-160150-160 characters.  characters. This is important because search engines reads meta This is important because search engines reads meta description for understanding the content in a post. And then description for understanding the content in a post. And then based upon the content it will include in search engine.based upon the content it will include in search engine.

4) 4) Don’t use duplicate content from others blogDon’t use duplicate content from others blog : : Nowadays a large number of bloggers are scrapping Nowadays a large number of bloggers are scrapping

articles from other websites and are posting on their blog just articles from other websites and are posting on their blog just for the sake of getting traffic. Most of the beginners are for the sake of getting traffic. Most of the beginners are making this mistakes by searching their content on internet making this mistakes by searching their content on internet and copy paste that content. But they don’t know that by and copy paste that content. But they don’t know that by posting duplicate content on their website they are violating posting duplicate content on their website they are violating Google’s rules & other search engines guidelines . Duplicate Google’s rules & other search engines guidelines . Duplicate content affects websites creditably, creates negative user content affects websites creditably, creates negative user experience and affects search engine rankings and domain experience and affects search engine rankings and domain authority. So if you want to get good traffic from search authority. So if you want to get good traffic from search engines then publish only engines then publish only unique and good contentunique and good content on your  on your website and say no to duplicate content. website and say no to duplicate content.

5) 5) Create XML SitemapCreate XML Sitemap : :

A sitemap is a map of all the URLs in your entire website, A sitemap is a map of all the URLs in your entire website, listed in hierarchical order.  Do create a sitemap. By creating listed in hierarchical order.  Do create a sitemap. By creating XML Sitemap of your blog you are helping search engines to XML Sitemap of your blog you are helping search engines to better index your blog. If you are using Word Press then you better index your blog. If you are using Word Press then you can use can use Google XML Sitemap Google XML Sitemap for creating your Sitemap. for creating your Sitemap.

6) 6) Don’t use broken linksDon’t use broken links : : Do check your website for broken or dead links. If there are Do check your website for broken or dead links. If there are

many broken links on your website then it is bad for SEO as many broken links on your website then it is bad for SEO as well as for your website because it will hurt both the search well as for your website because it will hurt both the search engines as well as your readers. Search engines will not be engines as well as your readers. Search engines will not be able to index your site if they cannot get through your links able to index your site if they cannot get through your links and your readers will not be able to find content on your and your readers will not be able to find content on your website. If you are using Word Press then you can use website. If you are using Word Press then you can use Broken Link Checker Broken Link Checker PluginPlugin  which will check your websites which will check your websites for broken links. for broken links.

7 ) 7 ) Increase Back links :Increase Back links :

Back links are one of the most important factor which affects Back links are one of the most important factor which affects the ranking of any site in search engines. Higher the number of the ranking of any site in search engines. Higher the number of quality back links higher the credibility of your blog. So if you quality back links higher the credibility of your blog. So if you want to achieve higher search engine rankings and traffic to want to achieve higher search engine rankings and traffic to your website then you will have to invest your time your website then you will have to invest your time in in increasing your website back linksincreasing your website back links.. You can easily  You can easily increase back links by doing article submission, blog increase back links by doing article submission, blog commenting, guest posting, directory submission and social commenting, guest posting, directory submission and social media promotion.media promotion.

8) 8) Image OptimizationImage Optimization : :

Image optimization is one of the most important factor of On Image optimization is one of the most important factor of On Page SEO. A Picture is worth than 1000 words. Therefore if Page SEO. A Picture is worth than 1000 words. Therefore if you want to get traffic from Google Images then you must you want to get traffic from Google Images then you must optimize your images by using your keywords in ALT Tag. optimize your images by using your keywords in ALT Tag. Make the size of the file as small as possible without losing Make the size of the file as small as possible without losing quality. Also give description and caption to your images. quality. Also give description and caption to your images.

9 ) 9 ) Use Google Webmaster And Google Analytics :Use Google Webmaster And Google Analytics :

Every webmaster must use Google Webmaster Tools Every webmaster must use Google Webmaster Tools And Google AnalyticsAnd Google Analytics  as it helps in improving site and its as it helps in improving site and its performance in the search engines. You can use Google performance in the search engines. You can use Google Webmaster Tools for removing bad links, fixing 404s errors Webmaster Tools for removing bad links, fixing 404s errors on your website, for submitting sitemaps and for creating on your website, for submitting sitemaps and for creating sitelinks.You can also check which others sites are linking to sitelinks.You can also check which others sites are linking to yours and what keywords your site is ranking for. Analytics: yours and what keywords your site is ranking for. Analytics: Google Analytics can be used for finding how many visitors Google Analytics can be used for finding how many visitors your site gets, which keywords were used by visitors in the your site gets, which keywords were used by visitors in the search engines to get to your website and what pages they search engines to get to your website and what pages they visit. You can also see the traffic sources and average time of visit. You can also see the traffic sources and average time of readers on your website. readers on your website.

10 ) Create Robot.TXT10 ) Create Robot.TXT

Robots.txt is a file which is placed at the root directory of a Robots.txt is a file which is placed at the root directory of a web site. It helps in indexing and gives instructions to search web site. It helps in indexing and gives instructions to search engines which pages it can see and which pages it cannot see. engines which pages it can see and which pages it cannot see. For example if you specify in your Robots.txt file that you do For example if you specify in your Robots.txt file that you do not want the search engines to access your thank you not want the search engines to access your thank you page ,than that page wont be show up in search results and page ,than that page wont be show up in search results and web users wont be able to find it. You can go to your website web users wont be able to find it. You can go to your website and check whether you have a robots.txt file or not by and check whether you have a robots.txt file or not by adding /robots.txt immediately after your domain name. adding /robots.txt immediately after your domain name.