Share, listen, activate

Using social media to improve communication

Communication & Learning in the Digital AgeMarch 24th 2015, 13.30 – 15.15 h.

Rijk Willemse

A swarm

Three mechanisms

Program

1. Let’s meet

rijkwillemse.nl

Publications

laverbe.nl

Other networks

Social media check-up

Social media check-up

1. Which social media?

2. Frequency?

3. Aims?

4. Reach?

5. Complaints?

6. Benefits?

2. Trends: web 1.0 3.0

Trend: conversation

Trend: conversation

Trend: open source

Trend: open source

Trend: two cultures

Trend: two cultures

Social media as a driving force

3. Social Media fundamentals

Social media for people, and…

• Sharing, meeting, communicate

• Filtering news

And, for companies and organisations

• Presence web

• Online Reputatie Management (ORM)

• Free content en research

• Free referral

• Campagnes with lots of effect

• And, increase of turnover

Experiment

Share, listen, activate

Typology

Typology

Hoe werkt het?

Hiërarchical: The Greek

Democratics: The Sixties

Conversation: The Golden Circle

A closer look

Forced

Hoe werkt het?

The hidden owner

4. Best practice – Art Network

Community

Columnists

@arnhemaanzee

LinkedIn-group

Discussions

Flickr

Links other networks

Stack!

Meetings

Exposition

Topology

Setting up an infrastructure

Praktisch

Blogging: a story to tell

How? OBAMAObservation

Betekenis (meaning, impact)

Aanbeveling (recommend)

Maak Af (finish)

Hoe bloggen?Observatie

Boekje bij de hand

Eigen praktijk

Betekenis

Aanbeveling

Maak Af

Hoe bloggen?Observatie

Boekje bij de hand

Eigen praktijk

Betekenis

Handig voor de lezer

Slimme oplossing

Aanbeveling

Maak Af

Hoe bloggen?Observatie

Boekje bij de hand

Eigen praktijk

Betekenis

Handig voor de lezer

Slimme oplossing

Aanbeveling

Advies

Oproep

Maak Af

Hoe bloggen?Observatie

Boekje bij de hand

Eigen praktijk

Betekenis

Handig voor de lezer

Slimme oplossing

Aanbeveling

Advies

Oproep

Maak Af

Uitsmijter

Lees verder op…

5. Assignment: apply!

Consider your own case

• Elaborate (10 minutes) in groups and prepare a four paragraph (Obama) blog

• Consider:

1. Listening

2. Sharing

3. Activating

• Share your blog

So…

So…

So…

6. Discussion

Social media check-up revisited

1. Which social media?

2. Frequency?

3. Aims?

4. Reach?

5. Complaints?

6. Benefits?

What do you take along?

The center has vanished

The center has vanished

The Marketplace (1.0)

The Marketplace (2.0)