P A R T I

We can see that he is social media aware showing easy interaction and a connection with the audience as well as demonstrating that he is current

Short snappy lines with slightly sarcastic humour

Young- Songs potentially dealing with themes of youth.

Suggests he has an original sound,.

• Young

• Simple style

• Blend of music influences

• Mix of music genres

• Rooted in the pop genre

Knowing what sort of music genre Brayton believes he is, I decided to research the conventions…

Pop ConventionsP A R T II

Pop music videos are all about selling the artist; making the audience want to buy their music.-Due to this a lot of visual elements are made to appeal and draw audience attention, some typical elements include:

We see the wide use of colour as a technique to appeal to audience is widespread in the genre just by looking at the image results for ‘pop music video’:

MISCE EN SCENE• Bright colours

• Light lighting

• On trend fashion

• Makeup; often strong makeup; especially for female artists

In this close-up ,girl band member Perrie Edwards, is wearing very strong makeup.Her look is on trend and there is strong natural lighting, probably increased by artificial lighting.

CAMERA SHOTS AND ANGLES

• Close-Ups of the artist

• Long Shots of location

• Long Shots of artist walking or dancingA long shot in Jessie J’s ‘Do it Like A Dude’ simultaneously shows setting and the dancers and artist.Jessie’s orange jacket is somewhat incongruous with the dim setting and dark colours, drawing attention to her and perhaps conveying she stands out in the industry or in society?

EDITING

• Filters to enhance colours

• Fast pace editing

Here the pop convention is broken, contrasting with previous shots in the video which are dominated by a purple tint

…Our Music Video…

Brayton states himself that his music genre is ‘pop’ but not the sort we’re ‘used to’ this gives him a bit of an edge, therefore perhaps our music video of Brayton’s Jaywalk should be rooted in pop conventions but with a bit of a twist.+The 90s R&B influence makes me think of an urban setting for our video; graffiti etc.