MAKING IT WORK WITH GENERATION Y

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AGENDA

• Is generation Y different from previous ones?

• Millennials as employees?

• How to take advantage of Millennials’ “hot buttons” in your digital

strategy?

• Action plan

• Discussion: how to create alignment across departmental siloes?

GENERATION Y

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Source: IBM’s adaption from Lancaster L.C. and Stillman D., When Generations Collide: Who They Are. Why They Clash. How to Solve the Generational Puzzle at Work, New York: HarperCollins (2002)

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Source: http://www.slideshare.net/madu/ga-39133394

MILLENNIALS AS EMPLOYEES

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Facts

Source: http://hrcloud.com/6-millennial-retention-strategies-to-adopt-in-2015/

MILLENNIALS’

“HOT BUTTONS”

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Fun

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instagram.com/start_the_quiz

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Challenge & Creativity

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SAM project community.arrow.com/sam/

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Ethics & Mission

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Digitruck youtube.com/watch?v=XgYrNH551Tc

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Lifestyle

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• WHY IS IT that things like grumpy cat, planking and

the latest emoji get so much attention?

• WHY IS IT that we celebrate people who are famous

just for being famous?

• WHY IS IT that the innovators who spend years

making our lives safer, healthier, greener and better

are virtually unknown?

ARROW SAYS,

LET’S RECOGNIZE

THE PEOPLE

WHO MAKE THE

THINGS THAT

MAKE THE

WORLD BETTER!

Heroes of Innovation company.arrow.com/whyisit/

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Diversity

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#iLookLikeAnEngineer facebook.com/arrowfiveyearsout/photos_stream

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Technology

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Social Media Policy & Ambassador Program

ACTION PLAN

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Action Plan

1. Assign sufficient resources (budget & people)

2. Work on the channels and content

3. Launch

4. Measure

5. Assess and alter the strategy if necessary

THANK YOU

annakadric@gmail.com

@annakadric

se.linkedin.com/in/annakadric