Embed Size (px)
DESCRIPTION
Key Google search functions and alternative search engines
Citation preview
Online resources
• Pearltree at http://bit.ly/1axJe13
• Website http://www.philb.com/searchenginespearl.htm
Types of search engine
• Free text
– Google, Yahoo, Bing,
• Directory
– Open Directory
• Multi/Meta search
– Trovando
– Browsys
Types of search engine
• Site/Subject specific
– BT directory, site search engines
• Hidden/Invisible web
– DeepDyve, Infomine
• Social search engines
– Icerocket, Topsy, Socialmention
• “The others”
Basic search techniques
Implied ‘AND’ Phrase Exclude/NOT
Additional terms Changing position More additional
terms
More search options: *
Proximity Search: AROUND(x)
site:
site:.gov.uk
site:<URL>
link:
info:
related:
Advanced search: where is it?
https://www.google.com/advanced_search
Advanced search cont
Filetype:
Filetype: pdf, doc
filetype: all options
Creative commons
Search preferences
• Language
• Safesearch filtering
• Google Instant
• # of results per page – 10, 20, 30, 50, 100
• Results window
• Blocked sites
Google Knowledge Chart
Why else use Google?
Reading level
Dictionary
Nearby
Visited pages
Not yet visited
Related searches
Time limited
Cached version
Google images
Google images
Size
Colour
Type
Combine the options
Imagesize:
Enhanced Maps
Google carousel
Google Instant
One trick ponies
• movies location
Google custom search engineshttp://www.google.com/cse/
Google Books
Why Google is poor
Google knows best ‘did you mean?’
Ranking order
• Search term in title, header, URL
• Anchor text
• 1st paragraph
• Frequency
• Speed of website
• Country version
• Personalisation on/off
• # of link
Google knows best! http://bit.ly/kBGqIg
Incorrect counts
Serving many pages, single sites
Personalisation
Alternative search engines
• Free text
• Directory
• Multi/Meta
• Social media
• Visual results
• Real time
• Weblog
Bing
Bingiton.com
Duckduckgo
FindHow: the How-To search engine
FindHow: writing and speaking
Slikk
Slikk multisearch
Preview, search onsite
Preview various screens
Zanran: Google for data
Zanran results page
Display tables
Alternative.to
Who stole my pictures?
Obtain a list & compare
Visual.ly
Icon Finder
Search results
Dmoz The open Directory
Trovando results
Soovle
Comparing results
• Thumbshots ranking http://www.thumbshots.com/Products/ThumbshotsImages/Ranking.aspx
Blind search:which is best?
http://blindsearch.fejus.com/
Multimedia engines
• Audio Visual
• Image
• Sound
Topsy
News collation resources
• Register, link to your social media accounts and pull in data based on what your contacts are talking about.
Zite http://www.zite.com
Pulse News
News curation via the web
News.me daily digest
Scoop.it
Searching Facebook
Discovery via friends
• People who share your interests
• People who like your photographs
• People who live in Manchester and like restaurants in Leeds
• Films that your married friends like
• Books that my relatives like
• Photographs taken in London before 2003
Discovery from strangers
• People who like wargaming
– and who live in Basildon
• People who like eHarmony (a dating site)
– And who are married
• Pastors who like Ann Summers (an adult store)
• People who like Alcoholics Anonymous
– And who work for Microsoft
– Or who work for Google
In other words
• With Graph Search you can look up anything that has been shared with you on Facebook
• Other people can find things you have shared with them
Privacy issues
• Control who sees your Profile on the About Tab
• Review photographs that you have shared or been tagged in
• Review your posts with location tags in your activity log
Using Graph Search
However...
• It’s surprising what you can actually find out...
But hang on!
• How trustworthy are these results?
Let’s get back on track
Concerns
• Should I worry about blurring out faces etc?
• After all, it IS public data. Isn’t it?
• Do these people know that it’s public?
• What responsibility, if any, do I have for or with their data?
• At what point do we need worry about linking A + B data to get C, which may be private?
More concerns
• Up to what point can we extrapolate?
• Does ‘liberal minded’ in a ‘complicated relationship’ mean something that others might think is a bit sleazy?
• If we don’t think so, what about other people who will?
Targeting selling
• Easy to find all the people who like Argos
• Then corrolate to those who also like gardening
• Then who live in a particular area
• Promote a 20% off offer on lawnmowers!
• Is this acceptable? After all, it’s advertising they might actually want!
Getting Graph Search
If this is what you’re seeing, then you don’t have access to Graph Search
Click on the cog option
Account settings, General Account
Save and you’re done.
Twitter Search
Social bookmarking
My feed from my network
Diigo
Some new engines
Junoba
Visual.ly
Worldometers.info
Benosey
Thank you!
• http://www.philb.com/whichengine.htm
• http://www.philbradley.typepad.com/
• http://www.slideshare.net/philbradley/
