18
SEO will NOT Help You 5 Reasons Why Presents

5 Reasons When SEO Will NOT Help You

Embed Size (px)

Citation preview

Page 1: 5 Reasons When SEO Will NOT Help You

SEO willNOT Help You

5 Reasons Why

Presents

Page 2: 5 Reasons When SEO Will NOT Help You

A large part of our businessis conducting professional

Search Engine Optimizationservices for small and

medium-sized businesses.

So you might be surprisedto learn that we talk

ourselves out of more SEOprojects than not. Or, more

accurately, we talk ourclients out of doing SEO.

Page 3: 5 Reasons When SEO Will NOT Help You

Many people see, hear and read about variousSEO success stories from friends, colleagues

and business associates and think, “Hey, soundsgreat. How can I use that for MY business?”

Page 4: 5 Reasons When SEO Will NOT Help You

The problem with SEO, probably more than any otherInternet marketing tactic, is that it’s often the wrong toolfor the job. No matter how bad you WANT it to be theanswer to your problems and help you increase sales

--- it’s just not going to cut it.

SEO IS NOT ALWAYS THE RIGHT TOOL FOR THE JOB

Page 5: 5 Reasons When SEO Will NOT Help You

To help you evaluate whether SEOcan be part of your well-rounded

Internet marketing strategy, here’s 5reasons why SEO will NOT help you:

Page 6: 5 Reasons When SEO Will NOT Help You

1. You Have a Made Up Product:

Page 7: 5 Reasons When SEO Will NOT Help You

The whole foundation of SEO is to positionyour webpages to be the answer to the

question regarding relevant searches. If theproduct or service you offer is something sounique or made up, you can’t leverage SEOfor the simple reason that nobody knows to

search for it.

1. You Have a Made Up Product:

Page 8: 5 Reasons When SEO Will NOT Help You

Case in point was a company that came to us to implement anSEO program for “Dog Wine.” The problem is two-fold: Wineis actually bad for your dog so nobody would be looking forthose keywords together unless maybe it was for “Dog winepoisoning.” Secondly, the product wasn’t actually wine at allbut a type of gravy commonly sold to spruce up kibble. So

while the product was real and perfectly OK to feed your dog,the association between the made up product category (dog

wine) and the actual product (a kibble additive commonlyreferred to as “dog gravy”) was beyond the scope of SEO.

1. You Have a Made Up Product:FOR EXAMPLE:

Page 9: 5 Reasons When SEO Will NOT Help You

2. Low Search Volume:

The biggest issue we find is that thekeyword phrases associated with the

company’s products and services are inlow demand.

Page 10: 5 Reasons When SEO Will NOT Help You

2. Low Search Volume:Nobody wants to hear that what they’re selling is not in

demand or the greatest thing since sliced bread. SEO exposesweaknesses in branding and product positioning. SometimesSEO is considered a panacea for a weak product offering or

non-existing branding campaign. SEO can’t perform magic, andcertainly can not create demand where little or non exists. SEO

works best when you have a product or service withwell-articulated BENEFITS to the person doing the search,

since most searches start with “How do I …” or “How to…” Bethe answer to that question assuming it’s even being asked. Our

keyword research will expose those weaknesses right away.

Page 11: 5 Reasons When SEO Will NOT Help You

3. No Supporting Efforts:Search Engine Optimization has

become increasingly complex in thatone-time efforts, while still

important, aren’t enough to sustainany short term success.

Page 12: 5 Reasons When SEO Will NOT Help You

And with the rising importance of social media’s impact on SEO,

businesses will need to invest in ongoing social media efforts to boost

their baseline SEO results since all the major search engines have

gone on record that social media signals going in and out of a website

are a validation of that site’s authority on a particular subject (and set

of keywords). So to invest in SEO is really a baseline step that needs

to be reinforced with social media marketing and content marketing

and blogging on an ongoing basis.

3. No Supporting Efforts:

Page 13: 5 Reasons When SEO Will NOT Help You

4. Website Design is Not Set UpFor SEO:

The number one SEO problem

related to website design is when

all products and services are

listed on a single page.

Page 14: 5 Reasons When SEO Will NOT Help You

In order to perform proper SEO, each product or service must have

it’s own page since proper onsite SEO requires unique META tags,

title tags, keywords, etc. Another hurdle is when clients have

Flash­heavy websites or resist placing actual text and words on the

site preferring mostly pictures. SEO is about content, mainly text.

4. Website Design is Not Set UpFor SEO:

Page 15: 5 Reasons When SEO Will NOT Help You

5. Need Results Immediately:

SEO can taketime to take

effect.

Page 16: 5 Reasons When SEO Will NOT Help You

5. Need Results Immediately:

The very nature of GOOD SEO practicesis to try and mimic organic linking and

social media activity in as natural meansas possible. That means slowly, and

gradually. And even then, it can take thesearch engines weeks and even monthsto index your site and move it up in the

rankings — if at all!

Page 17: 5 Reasons When SEO Will NOT Help You

5. Need Results Immediately:

So if you have a special event or you’replanning a product roll out or other

timely event, SEO isn’t going to be yourticket to the top. You’ll be better

implementing a Pay Per Clickadvertising campaign or maybe an

email marketing campaign combinedwith social media to make things

happen on YOUR schedule.

Page 18: 5 Reasons When SEO Will NOT Help You

Taking these 5 tips into consideration, SEO can be a verypowerful tool in your Internet marketing arsenal. But it’s

not the end-all be-all.

To SummarizeYour SEO Efforts