Lee Aase (@LeeAase) Mayo Clinic Center for Social MediaJune 19, 2015

How Individuals Can Use Social Media to Advocate for their Own Health

©2011 MFMER | 3139261-

Today’s Agenda• Mayo Clinic’s Social Networking and Social

Media DNA • #MCCSM and Social Media Health Network:

Joining Patients in Their Journey • Inspiring Patient Activism

©2011 MFMER | 3139261-

©2011 MFMER | 3139261-

©2011 MFMER | 3139261-

Metro Population for U.S. News Best Hospitals

What does Rochester have that they don’t?

©2011 MFMER | 3139261-

©2011 MFMER | 3139261-

Mayo Clinic’s First Social Networkers

Mayo Clinic Medical Edge Syndicated News Media Resources

• Existing Medical Edge radio mp3s

• Launched Sept. ’05

• Downloads increased 8,217% Oct. vs. Aug.

Taking a step back: Content Creation/ “New Media” Task Force• Public Affairs group met Oct. 2005 to July 2006 • Reviewed landscape and made

recommendations on initial strategies • Process changes to create more in-depth

products - podcasting • Save blogging for later

Mayo Clinic Medical Edge Sample Sound Bite

Facebook: 11/7/07

Mayo Clinic on YouTube (Feb ’08)

The Transformational Power of Consumer-Grade Video Tools

https://www.youtube.com/watch?v=iJ9bv7jx-Ls

Mayo Clinic Center for Social Media• The Mayo Clinic Center for Social Media

(#MCCSM) exists to improve health globally by accelerating effective application of social media tools throughout Mayo Clinic and spurring broader and deeper engagement in social media by hospitals, medical professionals and patients.

• Our Mission: Lead the social media revolution in health care, contributing to health and well being for people everywhere.

©2011 MFMER | slide-40

A Catalyst for Social Media

Social Media Health Network (SMHN)• Membership group associated with #MCCSM

• For those who want to use social media to promote health, fight disease and improve health care

• Basic membership is free, with Premium options for individuals and organizations

http://www.apple.com

http://www.apple.com

Three Case Studies on the Power of Moms

http://sharing.mayoclinic.org/discussion/a-second-opinion-for-trevor/

http://sharing.mayoclinic.org/discussion/a-second-opinion-for-trevor/

http://sharing.mayoclinic.org/2010/02/23/hayleys-pots-story-getting-answers-at-mayo-clinic/

As seen in the Wall Street Journal...

To Join the Conversation:

• Google Lee Aase or MCCSM

• @LeeAase on Twitter (or #MCCSM)

• socialmedia.mayoclinic.org