Health 2.0 - September 26, 2016

Eric Schneider, M.D., M.Sc.Senior Vice President for Policy and Research

Designing Consumer Digital Health for Patients and Caregivers What Do They Tell Us?

Can consumer-facing technology transform health care?

Current investments in digital health are not addressing populations with major health-related needs

• Among 92 funding deals in digital health• Only 22% aimed at patient care • 4 focused on senior care vs. 7 focused on

fitness/nutrition

Source: Dan Diamond, “Insiders: Silicon Valley is blowing its chance to ride the silver tsunami,” Politico, 9/21/2016

Project Sage (http://www.sagehealthadvisor.com/) Human-Centered Design

• Preparatory• Interviews with health care innovation experts • Workflow mapping with care managers

• Virtual stories: patients and caregivers online • In-home shadowing: seven patient/caregiver dyads

• Bay Area and New York City• Concept shaping labs

Populations• Frail elders• People with Multiple Chronic Conditions• Caregivers and Care Managers

PROJECT SAGE: FINDINGS

Digital Health can make a difference in four areas

PROJECT SAGE: PERSONAS AND SCENARIOS

Personas can guide the design of features that respond to needs

http://www.sagehealthadvisor.com/

PROJECT SAGE: FUNCTIONS SUPPORTED BY DIGITAL HEALTH

Advice & Information

Tracking & Insights

Holistic Picture

Coordination & Communication