THE DIRECT-TO-CONSUMER HEALTH TECH COMPANYFLINNDAL

FLINNDAL TODAY

Description

• Number 1 in the online DtC market of vitamins and nutritional supplements in the Netherlands

• Flinndal has evolved to a modern VMS brand (vitamins, minerals and supplements) providing high quality products at attractive price levels

• Direct delivery to end consumer in packages that fit within all letterboxes. Full control of the customer relationship by combining a high level of service (call center) with a unique brand experience and personal advice

• Most of the customers take a subscription service which allows for flexibility and operational efficiency

• Customer satisfaction is very high

Platform

• Significant investment have been made in developing an in-house state-of –the-art technology platform that can be replicated or used to scale up, absorb or integrate additional companies

• Flexibility is critical to adapt or fit with upcoming technologies - eg (self)-diagnostics

• We have paved the way to benefit from further internal growth, roll-out and international acquisition strategy by replicating the current offering in other European countries

FLINNDAL TOMORROW

CREATE A EUROPEAN MULTI-BRANDED DIRECT-TO-CONSUMER HEALTH TECH PLATFORM

European VMS market is growing and going mainstream

Room for technology driven direct-to-consumer approach vs. traditional sales channels

Very fragmented market in branded online supplements, local country “kingdoms” but no true pan European online and direct to consumer selling consortium

Existing players evolving from branded traditional DtC channels to nascent online players

No one-stop-shop approach encompassing a combination of Products, upcoming (Self) -Diagnostic Tools and Big Data

A consolidated platform will create economies of scale:

• Shared Tech & Data platform• Product Synergies• Purchasing power• Sharing best practices• Shared service center

VISION - MISSION

VISION - To help people extend their healthy lifespan and make them feel good

MISSION - To become the number one branded direct-to-consumer health tech company of VMS products in Europe by:

- INFORMING our customers to enable them to proactively stay healthy by creating compelling content and offer a health community experience on top of a product

- INNOVATING compelling new quality products to have the best possible positive effect on the health of our customers

- Providing VALUE at the best possible price- PROMOTE our Products through innovative e-marketing, building affiliate partnerships and using the latest

SEO and data analytics technologies

ONLINE TRENDS

Wellness as a status symbol

Trend 4

Unhealthy Lifestyle

Trend 2

Rise of the Self Directed

Consumer

Trend 1

Increased Consumer Awareness

Trend 3

FOCUS

FOCUS ON THE FRONT-END OF THE VALUE CHAIN

FOCUS ON DTC CHANNELS FOCUS ON 3 MAIN PILLARS OF COMPANY

POWDER BLENDING

BRAND

TECH AND DATA PLATFORM

DIRECT TO CONSUMER

INTERNATIONALISATION

INGREDIENT

NPD

SNACKS MANUFACTURE

TABLET AND CAPSULES

DIRECT TOCONSUMER

ONLINEPLATFORM

TELESHOPPING

DIRECT MAIL ORDER

TECHNOLOGY

(SELF)-DIAGNOSTICS

PRODUCTS

BIG

DATA

PRESCRIPTION ADVICE

HOW DO WE WIN?

LEVERAGING AFFILIATES PRODUCT INNOVATION

CREATING ECONOMIES OF SCALE

THINK GLOBAL, ACT LOCAL

CREATE GREAT CONTENT

TECH & DATA PLATFORM

MOBILE

INTEGRATION OF TECH PLATFORM & SUPPLY CHAIN

DIVERSIFICATION

TECHNOLOGY PLATFORM

Service

Flinndal CoreDomain

Payment provider

Fullfillment

WebshopCMS

Portal

CRMSales

automation ReportingDatabase

Customer Service

Accounting

Customer mngt

Event dispatchSegment

WHAT’S NEXT ?

• Flinndal is at the verge of evolving towards an even more technology driven marketing company combined with a strong product knowledge that instantly addresses end customers by delivering at any time the right product

• Ambition is to reach a combined turnover of €100m+ by 2020

• The current platform and in-house knowledge are and will be pillars :- to implement an aggressive internal growth path - to actively pursue a European consolidation strategy- to develop the group companies to become an integrated offeror and platform of 'qualitative products' combined with ’(self)-diagnostics' and 'big data' (one-stop-shop)

• Many acquisition targets have been identified with whom we are actively in discussion with

• We are looking for:• The right partners to support our ambition• The right companies or brands that share our views and want to join our platform; and• The right people to reinforce our team