A look at SxSW 2015 through the eyes of the online health ecosystem

Shared with the Mayo Clinic Social Media Health Network

on April 29, 2014

Watch the webinar, at network.socialmedia.

mayoclinic.org/

Understanding the health ecosystem

Hospitals

Media

Doctors

Patients

Gov. / NGO

Advocacy Orgs.

TA Ecosystem

•  Mastery of a therapeutic area = mastery of the ecosystem for the disease area

•  MDs, providers, patients and other influencers shape and influence each other

•  The Online Global Health Ecosystem will capture all key influencers involved in each therapeutic area conversation.

•  These conversations & patterns can be monitored over time, in real time

Understanding the health ecosystem Today there are over 530,000 digital footprints mapped

in 149 countries; growing every day

Learn more at MDigitalLife.com/health-ecosystem

Contents are proprietary and confidential.

SxSW Health conversation growth 2014 - 2015

2014 1,430 Health

Conversations

Contents are proprietary and confidential.

SxSW Health conversation growth 2014 - 2015

2015 2,297 Health

Conversations

2014 1,430 Health

Conversations

Contents are proprietary and confidential.

SxSW Health conversation growth 2014 - 2015

2015 2,297 Health

Conversations

2014 1,430 Health

Conversations +60%

Contents are proprietary and confidential.

•  The focus on data, how to use it & control access to it increased radically in 2015

Topic trends: SxSW Health 2014-2015

DATA

Contents are proprietary and confidential.

•  The focus on data, how to use it & control access to it increased radically in 2015

Topic trends: SxSW Health 2014-2015

DATA

+ 130%

Contents are proprietary and confidential.

•  We’re past the hype around wearables & are getting serious about their real impact

Topic trends: SxSW Health 2014-2015

WEARABLES

Contents are proprietary and confidential.

•  We’re past the hype around wearables & are getting serious about their real impact

Topic trends: SxSW Health 2014-2015

WEARABLES

-37%

Contents are proprietary and confidential.

•  We have a growing understanding that health happens in a connected ecosystem – not in silos

Topic trends: SxSW Health 2014-2015

ECOSYSTEM

Contents are proprietary and confidential.

•  We have a growing understanding that health happens in a connected ecosystem – not in silos

Topic trends: SxSW Health 2014-2015

ECOSYSTEM

+ 800%

Contents are proprietary and confidential.