Iron deficiency is the most common and widespread nutritional disorder in the world. As well as affecting a large number of children and women in developing countries, it is the only nutrient deficiency which is also significantly prevalent in industrialized countries.

The numbers are staggering: 2 billion people – over 30 % of the world population – are anemic, many due to iron deficiency, and in resource-poor areas, this is frequently exacerbated by infectious diseases.

Iron deficiency and anemia reduce the work-capacity of individuals and entire populations, bringing serious economic consequences and obstacles to national development.

Overall, it is the most vulnerable, the poorest and the least educated who are disproportionately affected by iron deficiency and it is they who stand to gain the most by its reduction.

In developing countries every second pregnant woman and about 40 % of preschool children are estimated to be anemic.

In many developing countries iron deficiency anaemia is aggravated by worm infections, malaria and other infectious diseases such as HIV and tuberculosis.

The major health consequences include poor pregnancy outcome, impaired physical and cognitive development, increased risk of morbidity in children and reduced work productivity in adults.

Anemia contributes to 20 % of all maternal deaths worldwide.

The OptiFer® line of Heme Iron supplements have the advantages to combat this.

-They are affordable, cost per day and dose is competitive.-There never was and never will be a shortage of raw material,.-There are no failed therapies due to side-effects, which is a problem with all non-heme supplement forms.-Efficacy is supreme, uptake is at least 26 % vs. 2 – 3 % for non-heme iron.-Tolerance and safety is also uniquely good, no reported cases of serious side-effects or poisoning after years of massive usage in Scandinavia.-Tolerance and efficacy will not change over time.-Dosage is the easiest possible: One or two tablets per day at any time. Other simultaneously ingested food, drink or medication will not affect uptake.

Find out more at: www.optifer.international and www.hemeiron.com