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Value Chains for Nutrition in Rural India Investigating barriers to fruit and vegetable consumption among women of reproductive age Sarah Kehoe [email protected]

Value Chains for Nutrition in Rural India: investigating barriers among women

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Page 1: Value Chains for Nutrition in Rural India: investigating barriers among women

Value Chains for Nutrition in Rural India

Investigating barriers to fruit and vegetable consumption among women of reproductive age

Sarah [email protected]

Page 2: Value Chains for Nutrition in Rural India: investigating barriers among women

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Overview• Introduction to the work at MRC• Public health challenges in India• Description of previous longitudinal research in

India that led to LANSA-funded ‘Value chains for nutrition’ study

• Value chains for nutrition study• Future plans

Page 3: Value Chains for Nutrition in Rural India: investigating barriers among women

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MRC Lifecourse Epidemiology Unit

http://www.mrc.soton.ac.uk

Page 4: Value Chains for Nutrition in Rural India: investigating barriers among women

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MRC Lifecourse Epidemiology Unit

http://www.mrc.soton.ac.uk

Page 5: Value Chains for Nutrition in Rural India: investigating barriers among women

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India UKPopulation 1.22 bn 63.7m% Living in rural areas 70 20Population density per km2 373 255Gross National Income per capita (US$/ year)

1,410 37,780

Human Development Index Score* 0.547 0.863Human Development Index Ranking * 134/187 28/187Gender Inequality Index Ranking* 129/146 34/146

*United Nations Development Programme data

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Indian Population between 1950 and 2100 by age groups and sex (absolute numbers in millions)

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2015 Global Hunger Index South, East and SE Asia

Source: International Food Policy Research Institute. http://ghi.ifpri.org/

CountryProportion of

undernourished in population (%)

Prevalence of wasting in children <5 years (%)

Prevalence of stunting in children <5 years (%)

Under five mortality rate

(%)

Score

Timor-Leste

26.9 18.9 57.7 5.5 40.7

Afghanistan

26.8 9.5 40.9 9.7 35.4

Pakistan 22 10.5 45 8.6 33.9

India 15.2 15 38.8 5.3 29

North Korea

41.6 4 27.9 2.7 28.8

Lao PDR 18.5 6.4 43.8 7.1 28.5

Bangladesh

16.4 14.3 36.1 4.1 27.3

Sri Lanka 22 21.4 14.7 1 25.5

Myanmar 14.2 7.9 35.1 5.1 23.5

Cambodia 14.2 9.6 32.4 3.8 22.6

Nepal 7.8 11.3 37.4 4 22.2

Indonesia 7.6 13.5 36.4 2.9 22.1

Philippines 13.5 7.9 30.3 3 20.1

Mongolia 20.5 1 10.8 3.2 14.7

Vietnam 11 5.7 19.4 2.4 14.7

Thailand 7.4 6.7 16.3 1.3 11.9

Malaysia 2* 10.7* 11.2* 0.9 10.3

Fiji 4.5* 6.6* 3.7* 2.4 8.7

China 9.3 2.3 9.4 1.3 8.6

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Mapping of BMI of Indian women aged 15-49 by state (2005-6)

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Age standardised prevalence of raised fasting blood glucose by country in 2008

Source: WHO Global Health Observatory. Raised blood glucose is defined as ≥7.0mmol/L or being on medication for raised blood glucose ages ≥25years

Page 11: Value Chains for Nutrition in Rural India: investigating barriers among women

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Global burden of low birth weight and diabetes

Type 2 Diabetes

LBW

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Approximately 2 billion people globally are micronutrient deficient with women of reproductive age disproportionately affected.

(Black et al, Lancet 2008;371:243-60 & Ramakrishnan, Nutr Rev 2002;60:S46-S52)

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Pune Maternal Nutrition Study• Observational data from villages outside Pune, India showed

that intakes of green leafy vegetables, fruit and milk were positively associated with birth size.

2.5

2.6

2.7

2.8

Never <1/wk

1/wk >3/wkGreen leafy vegetables intake @ 28 wks

p<0.001

Source: Rao. J Nutr 2001;131:1217-1224

Birth weight

(kg)

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Mumbai Maternal Nutrition Project

• Randomised controlled trial of a food-based supplement.

• Primary outcomes: birth size and infant mortality.

• Participants were married women of reproductive age, living in Mumbai slums and intending to have children.

• The supplement was consumed daily for at least 3 months pre-conceptionally and throughout pregnancy.

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Bir

th w

eigh

t (g

)

ALL WOMEN

CONTROL

TREATMENT

Mother’s pre-pregnant BMI (kg/m2)

<18.6 18.6-21.8

>21.8

+ 48g - 8g + 79g + 113g

Mean and 95% confidence intervals

p value for interaction: p=0.001

2350

2400

2450

2500

2550

2600

2650

2700

2750

2800

2850

0

Potdar R et al. AJCN 2014; 100: 1257-68Sahariah S et al. J Nutr 2016 (in press)

Gestational diabetes:Treatment: 7.3%Control: 12.4%OR (95%CI) 0.56 (0.36, 0.86)

Mumbai Maternal Nutrition Project -Results

Page 16: Value Chains for Nutrition in Rural India: investigating barriers among women

Fruit and Vegetable Intakes

UK popu-lation

India slum India rural0

0.51

1.52

2.53

3.54

4.55

Med

ian

port

ions

of f

ruit

an

d ve

geta

bles

/ da

y

Source: National Diet and Nutrition Survey, UK; National Family Health Survey-3, India

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To summarise…• Intakes of fruit and vegetables are low in rural

India.

• Increasing intakes may improve fetal growth and development thereby reducing risk of mortality in the short term and preventing chronic disease in the longer term.

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Why are fruit and vegetable intakes low in rural India?

What are the modifiable constraints to fruit and vegetable intakes?

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Determinants of Dietary Diversity“Variety of foods across and within food groups capable of ensuring adequate intakes of essential nutrients” (FAO/WHO 1996).

Diet diversity in rural East India was poor among:• Low educated• Low socio-economic status• Families with female head of households• Families with poor purchasing powerParappurathu et al, 2015. Food Security, 7(5); 1031-1042

Page 20: Value Chains for Nutrition in Rural India: investigating barriers among women

Identifying nutrition-sensitive interventions to improve maternal diet quality in rural Indian settings using value chain analysis

Page 21: Value Chains for Nutrition in Rural India: investigating barriers among women

Core Objectives

1. To undertake exploratory qualitative research to identify constraints and facilitators to consumption of fruit and vegetables in rural Maharashtra.

2. To map the value chains for selected exemplar foods.

3. To provide policy-relevant output regarding the incorporation of nutritional priorities into value chain activities.

Page 22: Value Chains for Nutrition in Rural India: investigating barriers among women

Core Objectives

1.To undertake exploratory qualitative research to identify constraints and facilitators to consumption of fruit and vegetables in Maharashtra.

2. To map the value chains for selected exemplar foods.

3. To provide policy-relevant output regarding the incorporation of nutritional priorities into value chain activities.

Page 23: Value Chains for Nutrition in Rural India: investigating barriers among women

Study Setting & Team

Page 24: Value Chains for Nutrition in Rural India: investigating barriers among women

Click to add logo

Page 25: Value Chains for Nutrition in Rural India: investigating barriers among women

Approach• Qualitative

• Exploratory

• Hypothesis generating

• Researcher aims to have no pre-conceptions when collecting data

Page 26: Value Chains for Nutrition in Rural India: investigating barriers among women

Design And Methods• Workshops with Stakeholders in Mumbai and Wardha1) Research gaps; linking fruit and vegetable value chains with nutrition.2) Obtain perspectives of stakeholders on problems and potential solutions.3) Identify exemplar fruit and vegetable value chains to be studied in detail.

• Focus group discussions with women consumers.

• In depth interviews with value chain actors (farmers, wholesalers and vendors).

• Second set of stakeholder workshops to discuss findings and propose interventions.

Page 27: Value Chains for Nutrition in Rural India: investigating barriers among women

Stakeholder Workshops• Mumbai Workshop AttendeesMaharashtra State Rural Livelihood MissionMahila Arthik Vikas Mahamandal (MAVIM)Indira Gandhi Institute of Development ResearchNational Institute of Nutrition• Constraints to fruit and vegetable intakes Time demands Gender Inequality Land use / cash crops Poverty Political will Difficulty linking agriculture with nutrition and health at the State levelImportance of understanding the problems from consumer’s point of view

Page 28: Value Chains for Nutrition in Rural India: investigating barriers among women

Stakeholder Workshops• Wardha Workshop AttendeesMaharashtra State Rural Livelihood MissionZilla Parishad Representatives of Farmers’ Unions, Consumers, Farmers, Vendors

• Exemplar fruit and vegetable value chains to be studied using in depth interviews:

Mango Guava Spinach Bhindi

Page 29: Value Chains for Nutrition in Rural India: investigating barriers among women

Focus Group Discussions• Women recruited

by ‘key persons’ in the villages.

• 8-10 women per group. Grouped by caste, age and land ownership.

• Audio-tape recorded, transcribed and translated to English.

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Focus Group Discussions• 8 FGD conducted.• Total of 82 women.• Inductive thematic

analysis was used to identify emerging themes.

• Data collection stopped when no new themes emerged.

Page 31: Value Chains for Nutrition in Rural India: investigating barriers among women

Identifying Key Themes

• Preliminary Findings

Household DynamicsWorkload Personal Factors Time Pressures Practical FactorsSocial and Cultural NormsCost

Page 32: Value Chains for Nutrition in Rural India: investigating barriers among women

Household Dynamics

“Women do not get to eat proper meals the way they are supposed to. Men would get proper meal (laugh)”

“There is big family.. hence there is no question to take

any decision. Whatever [vegetables] we get we

prepare that”

Page 33: Value Chains for Nutrition in Rural India: investigating barriers among women

Workload

“I get tired in the evenings. So do not have meal,

somehow gulp a morsel or two and go to bed”.

“We have to fetch water, wash utensils, get flour from the mill, go to field. That is

what woman has to do. After that only she gets to eat”

Page 34: Value Chains for Nutrition in Rural India: investigating barriers among women

Personal Factors

“Fenugreek and spinach are the only two green

leafy vegetables I like ”

“My daughters are having (fruits), this is more than

enough. Not bothered about myself. I overcome my

craving”

Page 35: Value Chains for Nutrition in Rural India: investigating barriers among women

Time Pressures

“I don’t like to keep pending work. I am ok if do not get food but I am happy if I finish all work within time.

“I don’t have full meal in the morning because I have to

rush to farm”

Page 36: Value Chains for Nutrition in Rural India: investigating barriers among women

Practical Factors

“Whenever we go to Wardha we get it [fruit]. Every day we cannot have. We go Wardha once in one or two months”

“Those who have place may prepare kitchen garden at home.. can cultivate green vegetables. Those who do

not have place can not cultivate. They do not have

any other option than buying.”

Page 37: Value Chains for Nutrition in Rural India: investigating barriers among women

Social and Cultural Norms

“Papaya is hot. [This] means in pregnancy if you have it then there is more chances of miscarriage. My grandmother said”

“How can he help me? If he helps me in household chore

then in village, everybody gossip about him or say bad

things”

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Cost

“When there is the inflation that time, they

mostly invest their money in the farm and in the

house; hence they create thrifty condition in home”

“During summer, the vegetable which is 5 rupees per 250 grams becomes 20-25 rupees per 250 grams”

Page 39: Value Chains for Nutrition in Rural India: investigating barriers among women

Next steps

• Analysing in-depth interviews with actors focusing on exemplar food value chains.

• Hold further stakeholder workshops to discuss our findings and develop ideas for interventions.

Page 40: Value Chains for Nutrition in Rural India: investigating barriers among women

Challenges

• Developing relationships with State Agriculture and Marketing departments.

• Issue of context and how to make the outputs of the project relevant to different settings.

Page 41: Value Chains for Nutrition in Rural India: investigating barriers among women

Acknowledgements

• Study participants• MSSRF Wardha gender team and administration

staff• Dr Rengalakshmi and colleagues, MSSRF Chennai• Aulo Gelli, IFPRI• Centre for Study of Social Change• Wendy Lawrence, Kumaran Kalyanaraman and Ilse

Bloom at MRC LEU

Page 42: Value Chains for Nutrition in Rural India: investigating barriers among women

Thank you for your attention!

Questions?

[email protected]