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Short presentation presented at the Recruitment, Business and Career Expo on unlocking your potential and building your own superbrand.
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Unlocking Your Potential to become a
SuperbrandDr. Debri van Wyk
“Some people dream of great accomplishments, while others stay
awake and do them”
“Success is liking yourself, liking what you do, and liking how you do it.”
Maya Angelou
Highlights
1. The Superbrand
2. Unlocking the internal inhibitors
3. Unlocking the external inhibitors
4. Setting SMART goals
The Superbrands
The Superbrand cont…
What makes a Superbrand
1. Reputation
• Your reputation is determined by everything you do and say.
2. Motivation
• Why do you do what you
3. Passion
• It’s not just about ability, but your intent
4. Making a difference
• It’s not just about you
Your Superbrand
You
Reputation
Motivation
Difference
Passion
Unlocking Internal Inhibitors
Internal Inhibitors
Know yourself Confidence Attitude EnergySetbacks and
Rejection
Unlocking External Inhibitors
External Inhibitors
Experience Knowledge Skills Qualifications
Setting SMART goals
SpecificS• Describe exactly what you want to achieve in your career, what you want to do, by when do you want to
achieve it, how are you going to achieve it.
MeasurableM• Track your progress. How far are you from obtaining your goal, are you on track?
Action-orientedA• Say what and how you’re going to achieve your goal. (E.g. Study, Internship)
RealisticR• Are your goals realistic? (Obtaining a degree within 3 years is realistic, but becoming the CEO of Vodacom
within 3 years is probably less realistic)
Time-boundT• By when do you want to achieve these goals? If you don’t have a deadline for your goal, you’ll never
achieve it.
Let’s Recap
Unlocking Your
Potential
Building a Superbrand
Unlocking Internal Inhibitors
Unlocking External Inhibitors
Setting SMART Goals
Dr. Debri van WykThank you
@HumanCTalent
