Transmedia Storytelling for Mental Health Stigma

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    14-Apr-2017

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<ul><li><p>Transmedia Storytelling for Mental Health Stigma Reduction </p><p>and Social Inclusion </p><p>Nedra Kline Weinreich </p><p>April 6-8, 2014 San Francisco, CA </p><p>Annual Conference on Youth + Tech + Health </p><p>@Nedra </p></li><li><p>Stories are powerful. </p></li><li><p>How do stories create change? </p></li><li><p>Stories grab peoples attention. </p></li><li><p>Stories make abstract concepts concrete and relevant. </p></li><li><p>Stories shape our understanding &amp; interpretation of issues/events. </p><p> Adr</p><p>ian </p><p>Kinl</p><p>och </p><p>http://www.flickr.com/photos/akinloch/6202488038/</p></li><li><p>Stories provide vicarious experiences. </p><p>Photo: Bryan Rosengrant </p></li><li><p>Stories create empathy for others. </p></li><li><p>Stories create or reinforce social norms. </p><p>Phot</p><p>o: S</p><p>ista</p><p>k </p></li><li><p>Phot</p><p>o: S</p><p>ista</p><p>k </p><p>Transmedia Storytelling </p></li><li><p>Phot</p><p>o: S</p><p>ista</p><p>k </p><p>Immersive Engagement for Change = </p><p>Behavior Change Model + Good Storytelling + Ubiquitous Media + </p><p>Participatory Experience + Real World </p></li><li><p>1 in 4 will have a mental health issue </p><p>CC P</p><p>hoto</p><p>: Jes</p><p>se V</p><p>augh</p><p>an </p></li><li><p>Combating Misperceptions and Discrimination </p><p>Social Contact Works! </p></li><li><p> Funded by US Substance Abuse and Mental Health Services Administration (SAMHSA) Social Inclusion Grant </p><p> Collaboration of Project Return Peer Support Network, the Painted Brain and Weinreich Communications </p><p> Population: Students at California Conservation Corps High School in South Los Angeles </p><p> Primarily low income, underserved, 18-24 years old </p><p>Living Our Stories Transmedia Storytelling Project </p></li><li><p> Students would receive training in media skills Students would collaborate to create a cohesive </p><p>transmedia story related to mental health for their peers </p><p> Students would incorporate their own stories with similar themes to the story </p><p> Trained peers/group facilitators with lived experience of mental health challenges would work with the students to help them understand the issue </p><p>Program as Conceived </p></li><li><p> Students at CCC high school are older and often have work/family obligations </p><p> Two non-overlapping class cohort schedules </p><p> Students not willing/interested in working on project outside of weekly meeting </p><p> Major incentives required for participation Low participation rate 3-10 </p><p>students/session, not always same week to week </p><p>Project Challenges </p></li><li><p> Modular weekly activities continuity not essential </p><p> Improv, hip hop, art, haiku stencils Thematic focus on students lives, related to </p><p>mental health issues, profiling, social inclusion Incentivized story element production Compilation of students own stories into an </p><p>overall transmedia experience </p><p>Current Program </p></li><li><p> People telling their own real stories are powerful </p><p> Participants make connections that you might not have considered </p><p> Be flexible in adapting the original plan to what works </p><p> Follow the participants preferences in terms of which media to use </p><p> Incentives work! </p><p>Lessons Learned </p></li><li><p>Nedra Kline Weinreich </p><p>www.Social-Marketing.com weinreich@social-marketing.com </p><p>Twitter @Nedra </p><p>Transmedia Storytelling forMental Health Stigma Reduction and Social Inclusion Slide Number 2Slide Number 3Stories grab peoples attention.Stories make abstract concepts concrete and relevant.Stories shape our understanding &amp; interpretation of issues/events.Stories provide vicarious experiences.Stories create empathy for others.Stories create or reinforce social norms.Slide Number 10Immersive Engagement for Change =Behavior Change Model + Good Storytelling +Ubiquitous Media +Participatory Experience +Real WorldSlide Number 12Combating Misperceptions and DiscriminationSlide Number 14Slide Number 15Slide Number 16Slide Number 17Slide Number 18Slide Number 19Slide Number 20Slide Number 21Slide Number 22</p></li></ul>