Transmedia Storytelling for Mental Health Stigma

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Transmedia Storytelling for Mental Health Stigma Reduction and Social Inclusion Nedra Kline Weinreich April 6-8, 2014 San Francisco, CA Annual Conference on Youth + Tech + Health @Nedra Stories are powerful. How do stories create change? Stories grab peoples attention. Stories make abstract concepts concrete and relevant. Stories shape our understanding & interpretation of issues/events. Adrian Kinloch http://www.flickr.com/photos/akinloch/6202488038/Stories provide vicarious experiences. Photo: Bryan Rosengrant Stories create empathy for others. Stories create or reinforce social norms. Photo: Sistak Photo: Sistak Transmedia Storytelling Photo: Sistak Immersive Engagement for Change = Behavior Change Model + Good Storytelling + Ubiquitous Media + Participatory Experience + Real World 1 in 4 will have a mental health issue CC Photo: Jesse Vaughan Combating Misperceptions and Discrimination Social Contact Works! Funded by US Substance Abuse and Mental Health Services Administration (SAMHSA) Social Inclusion Grant Collaboration of Project Return Peer Support Network, the Painted Brain and Weinreich Communications Population: Students at California Conservation Corps High School in South Los Angeles Primarily low income, underserved, 18-24 years old Living Our Stories Transmedia Storytelling Project Students would receive training in media skills Students would collaborate to create a cohesive transmedia story related to mental health for their peers Students would incorporate their own stories with similar themes to the story Trained peers/group facilitators with lived experience of mental health challenges would work with the students to help them understand the issue Program as Conceived Students at CCC high school are older and often have work/family obligations Two non-overlapping class cohort schedules Students not willing/interested in working on project outside of weekly meeting Major incentives required for participation Low participation rate 3-10 students/session, not always same week to week Project Challenges Modular weekly activities continuity not essential Improv, hip hop, art, haiku stencils Thematic focus on students lives, related to mental health issues, profiling, social inclusion Incentivized story element production Compilation of students own stories into an overall transmedia experience Current Program People telling their own real stories are powerful Participants make connections that you might not have considered Be flexible in adapting the original plan to what works Follow the participants preferences in terms of which media to use Incentives work! Lessons Learned Nedra Kline Weinreich www.Social-Marketing.com weinreich@social-marketing.com Twitter @Nedra Transmedia Storytelling forMental Health Stigma Reduction and Social Inclusion Slide Number 2Slide Number 3Stories grab peoples attention.Stories make abstract concepts concrete and relevant.Stories shape our understanding & interpretation of issues/events.Stories provide vicarious experiences.Stories create empathy for others.Stories create or reinforce social norms.Slide Number 10Immersive Engagement for Change =Behavior Change Model + Good Storytelling +Ubiquitous Media +Participatory Experience +Real WorldSlide Number 12Combating Misperceptions and DiscriminationSlide Number 14Slide Number 15Slide Number 16Slide Number 17Slide Number 18Slide Number 19Slide Number 20Slide Number 21Slide Number 22