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Top Five Competitive iPhone Apps that Create Exercise Habits by Max Zamkow habits.stanford.edu

Top Five Competitive iPhone Apps that Create Exercise Habits

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Page 1: Top Five Competitive iPhone Apps that Create Exercise Habits

Top Five Competitive iPhone Apps that Create Exercise

Habitsby Max Zamkow

habits.stanford.edu

Page 2: Top Five Competitive iPhone Apps that Create Exercise Habits

Why Competitive Exercise iPhone Apps?

iPhones continue to gain market share and are one of the few items many users carry when they work out

Competition keeps users returning to the app to beat old scores / see how their friends are doing

Competition motivates users to not give up on their habit formation as they try to climb the rankings / achieve the next goal / beat their friends

Competition makes tedious exercise more enjoyable

Page 3: Top Five Competitive iPhone Apps that Create Exercise Habits

Walk n’ Play

http://www.cpl.uh.edu/index.php/projects/walk-n-play/

The Simple:

• Counts the calories burnt in your daily routine

•Encourages users to become more active in their everyday lives

•Just turn it on and put it in your pocket

• Challenge a Friend, AI Simulator, or compare yourself to the “Best Walkers” in the world!

Page 4: Top Five Competitive iPhone Apps that Create Exercise Habits

Crunch FuThe Intense:

http://www.GymFu.com/

• Counts crunch count and rate

• Encourages users to do more crunches

• Accumulate points for each crunch by holding the device against your chest

• “Battle” others to earn more points become the ultimate Crunch Fu champion and appear on the leaderboard!

Page 5: Top Five Competitive iPhone Apps that Create Exercise Habits

NikeWomen Training ClubThe Group:

http://www.nike.com/nikeos/p/nikewomen/en_US/training_app

• Create short-term workouts and earn points for completing and recording your exercises

• Helps users start, schedule, and complete 2-4 week workout programs

• Invite friends to join your workout group, complete the same program and compete for the highest score!

Page 6: Top Five Competitive iPhone Apps that Create Exercise Habits

Fit PulseThe Copy:

http://myfitpulse.com/

• Earn achievements for completing fitness exercises and goals (similar to Foursquare badges)

•Encourages users begin and then increase exercise habits

• Take the exercise quiz to increase your knowledge about exercise habits

• Compare your achievements to those of your friends

Page 7: Top Five Competitive iPhone Apps that Create Exercise Habits

CyclemeterThe Detailed:

http://www.abvio.com/cyclemeter/

• Tracks your routes, times, distances, elevation and speed

• Automatically let your social graph know about your status and location during your ride and Cyclemeter will read you their responses and encouragement!

• Race against your previous rides to improve upon your time!

Page 8: Top Five Competitive iPhone Apps that Create Exercise Habits

Wrapping Things Up…Different forms of Competition found in iPhone Apps:

• Global Leaderboards – most common but least effective as it quickly becomes unattainable for average user

• Local Leaderboards – only friends included

• Self Competition – competing against previous times

• Achievements / Badges

• Direct Competition – most effective