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Presentation made at the CCSR2011 conference in Ottawa. The purpose of this presentation was to get participants thinking about new ways of looking at large complex social problems.
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The Power of Consumers to Drive Social Change: The Role of the individual at the intersection of business and social change
Contributors
Gena Rotstein Dexterity Consulting
Stephanie MicheleSocialBling
Pamela Divinsky The Divinsky Group
A New Model for Social Change Less Talk, More Action
Working Together To Solve a ComplicatedSocial Issue THE PLAYERS
NGO’sBusiness
GovernmentIssue Experts
Social EnterpriseConcerned Citizens
A Collaborative Experiment Ideas & Actions that can drive change
LIVE Collective Action
1. Social Issue Exploration2. Break in to Groups 3. Finding Unity in Objection (30 min)4. Share Solution (5 min presentation)5. Exploration of real world execution (coaches vote)6. Live Voting
Poverty Looking for solutions that engage
people across multi-dimensional platforms
Poverty FactsAt a Glance
1. Qualifying income for family of four: $21,643
2. 10% of Canadians live in poverty; 20% of those are children;
2/3 are “working poor”
3. Too complex for one entity to tackle
4. Opportunity to marshal forces of public, private and NGO sectors
The ManySides of Poverty
• Housing • Food and Fitness• Education• Working Life
Housing Ensuring housing is not a cause of poverty
Cause Housing costs create cycle of poverty
Effect Unaffordable housing reinforces poverty
Solution Housing can be way out of poverty
Current StateOf Play Subsidy
Contributions that help break the cycle
AffordabilityAvailability of financial tools
Social Housing Enterprise
New market models
Food and Fitness Wellbeing and Energy for Fighting Poverty
Cause Food and Fitness is Expensive
Effect Cost and lack of access increases poverty
Solution Healthy Food/Fitness improves the chances of evolving out poverty
Current StateOf Play
Food and Fitness ProgramsProgram Partnerships
and Sponsorship
Credits and Rewards Programs
Welfare Reform
Grass Root Community Planning and
DevelopmentPetitioning and Farming Advocacy
Education Access, performance, possibilities
Cause Poor education is condition of poverty
Effect Poor neighborhoods have poor education
Solution Education is a way out of poverty
Current StateOf Play Scholarships
Provide scholarships for performance
MentorshipPartners for success
Social Education Enterprise
New market models
Working Life New Jobs, New Possibilities
Cause Employment conditions and standards
creates working poor conditions
Effect Lack of opportunities for advancement
Solution Gainful Employment breaks Cycle
Current StateOf Play
GovernmentPolicies, Community, and
Employment Standards
Grass RootsCommunity Action
Corporate SectorNew market models
LIVE Collective Action
1. Social Issue Exploration2. Break in to Groups 3. Finding Unity in Objection (30 min)4. Share Solution (5 min presentation)5. Exploration of real world execution (coaches vote)6. Live Voting
