Strategic Social Media for Healthcare

FeaturedKeynote:Lee Aase, Manager,Syndication and SocialMedia, Mayo Clinic

Get the critical answers to questions about leveragingsocial media, including:

www.socialmediahc.com • 1-800-882-8684

Network with us!

@HealthcareIQ

Strategic Social Media for Healthcare

www.socialmediahealthcare.wordpress.com

• Budgeting for social media: Who pays for it and why? Should socialmedia be its own department that generates its own departmental results?

• Social media tools: What should companies be using and why? What arethe new tools and platforms that are making their way into the spotlight?

• Doctor ratings: How do doctors rate online and why it matters?

• Social media education and training: How can companies go aboutchanging the corporate culture to encourage social media usage? Do theywant to? Why or why not?

• Mobile social media and mobile marketing: What does the horizon looklike? What are the successes and failures?

• Advertising: Who are the social media network advertisers? Doesadvertising on social networks work and to what degree? How do youadvertise on social networks?

• Scalability: How do organizations implement social media strategies acrossvarious platforms, domains and geographical locations? What resources arerequired?

• Integrating social media and traditional media: Can it be done? How?MediaPartners:

Come See theTwitter Wall!A Twitter Wall allows you tobe heard at the eventwithout having to stand upin front of a crowd ofpeople. We’ll be using#socialhc leading up to theevent and onsite to add tothe conversation!

Media for HealthcareStrategic Social

TM

Register by May 28th &Save up to

$1,567!(See page 8for details.)

Taking the Pulse of Patient 2.0: Transforming Online Presenceinto an Engaging Marketing, Communications & PR Strategy

July 26-28, 2010 | New York, NY

2 www.socialmediahc.com

Sponsorships and exhibits are excellent opportunities for your company to showcase its productsand services to high-level, targeted decision makers attending Strategic Social Media forHealthcare. IQPC and Healthcare IQ help companies like yours achieve important sales, marketingand branding objectives by setting aside a limited number of event sponsorships and exhibitspaces – all of which are tailored to assist your organization in creating a platform to maximize itsexposure at the event.

For more information on sponsoring or exhibiting at this or upcoming events, please contactMario Matulich at 1 (212) 885-2719 or [email protected].

Who Will You Meet?

Healthcare IQ, a division of IQPC, isdedicated to providing practical, detailedinformation through conferences and trainingcourses held at both the national andinternational level. By providing accurate,objective and up-to-date developments andtrends, Healthcare IQ enables organizations toremain competitive and profitable.

Sponsorship and Exhibition Opportunities

About the Organizer

The audience will comprise of senior leveldecision makers from health systems,hospitals and clinics involved withfurthering their organizational missionusing social media platforms and otherWeb 2.0 tools. Attendee titles will includeVPs, Directors and Managers of:• Social/New/Emerging/Interactive

Media• Web/Online/Internet Strategy &

Content• Marketing• Communications• Public Relations• Community Affairs• Organizational Development• Business Development• Brand Development• Strategic Planning• Legal Compliance

Though we live in the Age of the Webinar,traveling for face-to-face meetings is gainingrenewed importance. A recent study providesevidence that business travel has a directimpact on revenue, profits and brandrecognition. In fact, every dollar invested inbusiness travel results in $12.50 of addedrevenue and $3.80 in new profits!

Did You Know?

Dear Healthcare Colleague,

No matter where you stand on healthcare reform, one thing is for certain: our system ischanging and therefore, it will be critical for us practitioners to change with it. As weextend coverage to millions of Americans, you can expect the demand for healthservices and the size of your potential patient-consumers to increase exponentially!And this means that there are new Marketing, Communications and PRopportunities to take advantage of!

Enter social media. Consider the power of the online community by the numbers: oneof the most viral of the lot, Facebook (you may have heard of it!), currently has 425million users and growing. There’s no denying where you and your organizationneed to be as healthcare continues to evolve. And the uncertainty and skepticismswirling around the health industry today is another good reason you need to join in onthe conversation, change mindsets, position your brand and extend your organizationalgoals.

Since having an online presence alone will not be enough for you to change mindsets,communicate your organizational goals and position your brand, you need to bestrategic. You cannot expect your consumers to come to you, and if you do notact fast, you will lose out to your competition, costing your organization’sreputation and bottom line. Attend Healthcare IQ’s Strategic Social Media forHealthcare from July 26-28 in New York City to learn from industry visionaries on howto make the leap to the next level, how to integrate new media efforts with moretraditional approaches and how to effectively engage with and attract current andfuture patient-consumers.

I look forward to meeting you in New York City!

Christopher BoucherSr. Program Director, Healthcare [email protected]

Follow me on Twitter @HealthcareIQ

July 26-28, 2010 | New York, NY


TM

P.S. Maximize your learningexperience by attending ourworkshop series! See page3 and register today!

2:30 – 5:30 2:15 Registration

DAY 1: WORKSHOP SERIESMonday, July 26, 2010

8:00 – 11:00 7:30 Registration

Social media has rapidly grown in scope and significance over the past fewyears. Twitter, Facebook and other social presences are now as much astaple of an organization's communication activity as a basic website. Thisevolution towards more active engagement with consumers is a natural fitfor some industries, but presents unique challenges for others – includinghealthcare. Social media also offers healthcare organizations importantopportunities to connect with consumers in a meaningful personal context.

After completing this workshop, participants can expect to learn:• The key questions to ask yourself and your social media partners when

beginning a campaign

• How to use automated posting and campaign management tools to buildand maintain a widely visible and active social media presence efficientlyand economically

• What the advantages and disadvantages are of including different sorts ofsocial sites in a social media initiative

• How to support positive user reactions and how to deal with negativeones

• The basics of measuring success

Workshop Leader: Jacob Ramos, Squeaky Wheel Media

11:15 – 2:15 11:00 Registration – Lunch will be served.

The topic of social media return on ROI continues to be popular Whetheryou qualify as an innovator looking to justify your efforts or a laggard lookingfor excuses, we all want to know what the ROI on our time and resources is.The ability to assess the effectiveness of social media promotion efforts iscritical for making decisions about how to execute social media initiativesand where to allocate resources across an organization's communication andmarketing activities. As amorphous as social media can seem at times, thereare a number of ways to quantitatively track and evaluate social mediatactics. Some of these are outgrowths of familiar practices for analyzing sitetraffic, others chart new territory by aggregating and analyzing social contentand conversation from all over the Web.

After completing this workshop, participants can expect to learn:• How to set targets at the beginning of a campaign, and how to

reasonably adjust or shift expectations based on user reactions • How to use basic site traffic analytics to measure and improve the

effectiveness of social media initiatives • How to collect data from public activity streams, filter it for relevance, and

extract useful information • The pros and cons of using the services provided by major solutions

providers in the new (and rapidly growing) social media measurementspace

• Ways to make the big leap from campaign results data to concrete ROInumbers

Workshop Leader: Daniel Luxemburg, SnapDragon Consultants

Are you ready to take your social media campaign to the next level? Nowthat you have an online presence, how do you turn your followers into fans,your fans into advocates and your advocates into influencers and purchaserswho are not just engaging online but energizing your bottom line? Thismaster class will explore more sophisticated concepts and demonstrations,including advanced strategies and tactics for reaching influencers andbuilding a long-lasting online community around your organization usingtoday’s best practices in social media. You will also learn how to take socialmedia beyond marketing and acquire the tools you need to deputize youremployees for organization-wide social media engagement. Finally, you’lllearn how to effectively integrate video, user-generated content and otherinnovative tools to transform your current efforts into a truly multi-channelsocial media campaign.

After completing this workshop, you will know how to:• Apply advanced social media best practices to ensure a reasonable rate of

return on your social media investment

• Create a complete multi-channel, social media-enabled marketingstrategy and integrate social and traditional channels to deliver acompetitive advantage

• Engage in case-based problem solving with a high-energy group of peerscapable of taking your program to the next level

• Build a media metrics dashboard to monitor results and drive continuousimprovement efforts

• Expand your base of followers, fans, readers and engaged participantsacross all channels that your organization or brand is currently engaged in

• Launch external blogs without IT support • Achieve low-cost success with online and user-generated video for

branding and marketing • Generate mainstream media coverage, and leveraging mainstream media

coverage for increased social media traffic

Workshop Leader:Lee Aase, Manager, Syndication and Social Media, Mayo Clinic

Advanced Social Media: Taking Your Campaign to the Next Level


C

B

A

What's that Tweet Worth?: Measuring the Value of Social Media and the Search for ROI

Social Media 101: A Practical Toolkit for a Successful New Media Campaign

www.socialmediahc.com

DAY 2: MAIN CONFERENCETuesday, July 27, 2010

7:15 Registration & Coffee

8:00 Chairperson’s Welcome & Opening Remarks

8:15 Opening Keynote: The Evolution of the MayoClinic’s Social Media RevolutionWith 15,000 Facebook fans, 30,000 Twitter followers and nearlytwo million views on its YouTube channel, the Mayo Clinic is thegold standard among healthcare organizations using social media.Though these numbers are nothing short of impressive, these socialmedia milestones were not achieved overnight! Instead, theirjourney was a gradual progression incorporating what their fearlessleader Lee Aase likes to call “The MacGyver Mindset” which restson the premise of creating new solutions out of resources theyalready had on hand. In this opening keynote, hear from a truesocial media pioneer and Chancellor of Social Media University,Global (SMUG) on the specific challenges encountered andsuccesses achieved at the Mayo Clinic, including how to:• Understand the possibilities of social media and their impact on

healthcare • Build the business case for social media• Tie multiple platforms together to deliver a common message• Implement innovative ideas designed to take your online presence

to the next level

Lee AaseManager, Syndication and Social MediaMayo Clinic

Add to the dialogue! Using #socialhc, tweet your questionsand comments to Lee prior to the event @LeeAase which willbe addressed as part of the 15-minute Q&A set to follow hiskeynote.

9:15 Speed (Social) Networking: If You Could Ask YourPeers Just 1 Question, What Would It Be?In addition to meeting and greeting with others in the room, this isyour opportunity to have your most pressing questions answered!Walk away with quick win ideas and a pocketful of business cardsto help you start your networking off with a bang.

9:30 Beyond Ad Hoc: Creating a Crystal Clear, Well-Structured Engagement Strategy – What Worksand What Doesn’tFrom YouTube and Facebook to Twitter, there is no shortage out thereof social media platforms for you to engage with clinicians andpatients. Selecting the right outlet is crucial to success. Learn how thesevarious channels can be used as a key marketing, communications andPR tools to further your health care organization’s goals. Furthermore,what processes do you need to employ to create a well-directedstrategy that will make these social media possibilities a reality? In thissession, participants will learn about:• Examples of platforms: What’s hot, what’s not• Using the Iterative Methodology (Listening Tools, Organizational

Strategy, Deciding on a Program, Repeat) to evaluate platforms• Why content/organizational/marketing strategy is important• Managing legal/HIPAA issues

Bradley JoblingSocial Media ManagerColumbia University Department of Surgery, New York, NY

Add to the dialogue! Using #socialhc, tweet your questionsand comments to Brad prior to the event @BradJobling whichwill be addressed as part of his presentation.

10:15 Morning Networking and Refreshment Break

11:00 Lining Your Ducks Up in a Row: Cultivating theTalent and Support Necessary to Drive a StrategicSocial Media PlanIt is difficult to visit a website, read a magazine or watch televisionwithout encountering a reference to social media. As a result, socialmedia has rapidly evolved to be a medium with strong marketingand recruitment potential across all industries, including healthcare.Given the potential that these tools hold for your organization, itcan be a challenge to know where, when and how to align internaltalent, develop a strategic plan and cultivate “C suite” support – allat the same time!In this session, participants will learn about:• Implementing a strategic plan: Align talent with your corporate

goals• Paralysis of Analysis: Is it time to engage and move forward?• The Business Case: Is ROI the only driver?

Garrick ThrockmortonHuman Resources Business ConsultantMemorial University Medical Center, Savannah, GA

Add to the dialogue! Using #socialhc, tweet your questionsand comments to Garrick prior to the event@memorialcareers which will be addressed as part of hispresentation.

11:45 From General Hospital to Social Hospital:Integrating Social Media into Your TraditionalMarketing StrategyAny hospital can open a Facebook fan page or Twitter account. Butif you allow these tactics to stand alone without integration intoother strategies you are missing out on better marketing results.Linking your social media tactics to existing marketing andadvertising strategies can provide the following benefits and more!In this session, participants will learn how to:• Extend your message/branding to a wider audience by providing

more meaningful and measurable calls to action• Leverage your consumer marketing message to employees• Enlist your followers to help spread the word and increase

impressions of a consistent campaign message in multiplechannels

Andrew J. SnyderVice President of Marketing & Community DevelopmentSaint Joseph Regional Medical Center, South Bend, Indiana

Lindahl WiegandEditorial Specialist & Social Media ManagerSaint Joseph Regional Medical Center, South Bend, Indiana

Add to the dialogue! Using #socialhc, tweet your questionsand comments to Saint Joe prior to the event @saintjoemedwhich will be addressed as part of their presentation.

12:30 Networking Luncheon

4

DAY 2: MAIN CONFERENCE ...continued

www.socialmediahc.com 5

1:30

Kevin DeaneCommerce Solutions ManagerPriority Health

Bradley JoblingSocial Media ManagerColumbia University Department of Surgery, New York, NY

Add value to the onsite experience by telling us what you want tohear! Submit topics to [email protected].

2:00 Twurgery and the Power of the Online CommunityIncision made. Procedure begins. #SwedishNow docking the daVinci robot & positioning above patient. #SwedishRemoving fat tissue from kidney to find tumor. #SwedishTumor found! #SwedishLiterally snip snip snip. #SwedishTumor removed! Under 5 minutes! Now suturing. #swedish@JamesPorterMD: "Pleased we saved this patient's kidney. Traditional openprocedure would have been very tough on this patient." #Swedish

Why did this surgeon at Swedish Medical Center allow Twitter coverage?Come hear from Melissa Tizon, Director of Communications at Swedish,on her experience tweeting live from the OR as part of an effort to raiseawareness that these new treatments are available for kidney cancer.

Melissa TizonDirector of CommunicationsSwedish Medical Center, Seattle, WA

Add to the dialogue! Using #socialhc, tweet your questions andcomments to Melissa prior to the event @melissatizon which willbe addressed as part her presentation.

2:45 Afternoon Networking and Refreshment BreakFeaturing The Brilliance Bar

You’ve got questions? We’ve got answers! Step up to ourBrilliance Bar!

There’s no question too big or small. The Brilliance Bar will bestaffed with experts who will make themselves available during

specific breaks to offer advice on your most pressing concerns. TheBrilliance Bar provides you with an additional opportunity to find answersto the questions left outstanding after the sessions have concluded.

3:30 Social Media and Fundraising: Five Myths and FiveOpportunitiesBecause your mission matters, this session will examine how one hospital is takingan integrated approach to social media to build relationships and raise dollars aspart of its overall marketing, communications and PR strategy.In this session, participants will learn how to:• Set realistic expectations for social media’s role in fundraising• Link online and offline efforts• Cultivate champions to support development efforts

Mark MillerDirector of Philanthropic Marketing CommunicationsChildren’s National Medical Center, Washington, DC

Add to the dialogue! Using #socialhc, tweet your questions andcomments to Mark prior to the event @mmiller20910 which will beaddressed as part of his presentation.

4:15 Entering the Blogosphere: The Nucleus of Your HealthcareSocial Media Strategy According to Technorati, the number of blogs indexed since 2002 is133,000,000. Does this mean that you shouldn't add a blog to your marketingarsenal? Does this mean that your healthcare blog will fall into a black hole neverto be seen or heard? Absolutely not. In fact, your blog could be (and should be)the foundation of your social media efforts. While you wouldn't build a housewithout a solid foundation, nor should you build a social media presence withouta value-adding blog. In this session, participants will learn:• Why you should consider starting a blog to humanize your organization,

develop stronger customer relationships, add value to your marketing effortsand your organization

• How to create a compelling blog (or strengthening your current one) to cutthrough the noise and meaningfully connect your organization with yourcustomers

• Getting your blog up and running and the important considerations that needto be taken into account

Eric BrodyBlog AuthorHealthy Conversations

Add to the dialogue! Using #socialhc, tweet your questions andcomments to Eric prior to the event @ericbrody which will be addressedas part his presentation.

5:00 Facebook Anatomy 101: Does Your Fan Page Have a Pulse?With over 400 million users and counting, you don’t need to be sold on thepower of Facebook. Healthcare organizations have already staked out theirspace, but the real challenge remains: how do you transform your presenceattracting occasional web traffic to a powerful portal where your health brandingand organizational message truly stands out. Details will be focused on policy,strategy, appearance, customization and management of Facebook pages withconsideration of the unique challenges in the healthcare industry.In this session, participants will learn about:• Benefits and risks of embracing Facebook for hospitals and medical practices • Examples of successful Facebook implementations in healthcare and the

anatomy of a • Best practices and tips for attracting and engaging fans • Discover ways to launch or improve upon your Facebook page

Brett PollardBlog AuthorAlert Presence

Add to the dialogue! Using #socialhc, tweet your questions andcomments to Brett prior to the event @bpollard which will be addressedas part his presentation.

5:45 End of Conference Day 2

PARDON THE SOCIAL MEDIA INTERRUPTION:Healthcare, Headlines, Hot Topics

BUDGETING

NEW TOOLS &PLATFORMS

PRIVACY &REGULATION

ROI DEBATE

DR. RATINGS

CULTURE SHOCK

GOING MOBILE

ADVERTISING

SCALABILITY

INTEGRATION

With only 2 minutes per topicand time ticking away as ourexperts haggle their way througha variety of controversial issuesand trends, this exchangepromises to deliver a fast-pacedand quick-witted session packedwith candid insight on socialmedia in healthcare today!

RUNDOWN


DAY 3: MAIN CONFERENCEWednesday, July 28, 2010

7:30 Registration & Coffee

8:00 Chairperson’s Recap of Day 2

8:15 Yelp and Your PracticeOne day, Jeremy Stoppelman (now Yelp CEO) got sick. He needed adoctor, and there were dozens of doctors to choose from. Becausehe was new to the city and he didn't have any friends or family toask, he didn't know where to find the best doctor for him. Jeremythought, "Well, there are plenty of people out there, what if therewas a way to find and share information about doctors I can trustso that I can make an informed decision?"

Five years later, now with 31 million users each month and over 10million reviews, Yelp helps people connect with great localbusinesses every day. Come and learn about the how Yelp isimpacting healthcare and what free tools and strategies areavailable to each and every practice to make the most of Yelp.

Paul C. CebulakEast Coast Sales ManagerYelp, Inc.

Add to the dialogue! Using #socialhc, send your questionsand comments to Paul prior to the event at [email protected] will be addressed as part his presentation.

9:15 Improving Program Outreach by Making YourHealth Consumer a Smart PartnerAsk patients what they think. Patients and the people who lovethem are not just your target audience, but your colleagues. Theyare a resource for innovation and knowledge. Put them on the teamso they can participate in whatever it is you are doing. They willcollaborate with you to make it better. Patient networks are an earlywarning system for whatever you’re building or selling: a newservice, a new drug, a new platform. In this session, participants will learn how to:• Segment the patient market by health status and condition• Identify social media platforms where patients congregate• Make connections between technology headlines and implications

for the health sector

Susannah FoxAssociate Director, Digital StrategyPew Internet & American Life Project, Pew ResearchCenter

Add to the dialogue! Using #socialhc, tweet your questionsand comments to Susannah prior to the event @SusannahFoxwhich will be addressed as part her presentation.

10:00 Morning Networking & Refreshment BreakFeaturing The Brilliance Bar

You’ve got questions? We’ve got answers! Step up to ourBrilliance Bar!

There’s no question too big or small. The Brilliance Bar willbe staffed with experts who will make themselves availableduring specific breaks to offer advice on your mostpressing concerns. The Brilliance Bar provides you with anadditional opportunity to find answers to the questions leftoutstanding after the sessions have concluded.

10:45 Business Intelligence in 140 Characters or Less:Why Patient Comments Are So Important Regardless of your organization’s position on social media, yourpatients have already embraced these tools and are busy postingcomments about you even as you read this. You have two options:Ignore them or embrace, monitor, react and learn from thesenuggets of information. In this session, participants will learn effective ways to: • Monitor social media for comments about your organization • Get the right departments and key players involved in your efforts • Identify PR and legal opportunities and risks • Develop policies and a procedure for deciding when and how to

respond

Marie Mahoney Sr. Director, Web and Marketing Communications Rush University Medical Center

Thurston Hatcher Web Managing Editor Rush University Medical Center

Add to the dialogue! Using #socialhc, send your questionsand comments to the Rush team prior to the event [email protected] which will be addressed as partof their presentation.

11:30 Social Media ROI: Measuring the Impact of‘Return on Investment’ Against ‘Return onIgnoring’Many account holders, critics and pundits are questioning whetherall this tweeting, facebooking and blogging is worth it. Measuringsocial media investment is a growing concern amongcommunicators and marketers as senior managers in charge ofbudgets cast a skeptical eye on social media’s ability to deliver ameaningful return on investment. At the same time, doing nothingwith social media will surely guarantee no return at all!In this session, participants will learn how to:• Develop metrics to test and identify the most successful tweets on

Twitter and posts on Facebook• Use dedicated 1-800 numbers to your call center to identify hard

ROI• Use dedicated web landing pages and online registration to track

hard ROI

Brian CharlonisManager, Internet MarketingDanbury Hospital, Danbury, CT

Add to the dialogue! Using #socialhc, tweet your questionsand comments to Brian prior to the event @DanburyHospitalwhich will be addressed as part his presentation.

59% of businesses plan toincrease their investmentsin social media in 2010.


12:15 Networking Luncheon

1:15 Monitoring and Analytics: Pinpointing the RightMetrics to Assess the Effectiveness of Your SocialMedia CampaignBecause many healthcare providers have experienced challenges ineffectively measuring the effects of their efforts on key audiences, ithas been difficult in establishing the credibility and long-termviability of these new media tools across the organization. In this session, participants will address the following:• Why is monitoring the key to social media success?• What is sentiment analysis and why should you care?• How can you identify trends that matter to your organization?• What are the top 5 free social media monitoring tools and top 5

metrics services?• How do you create a Social Media scorecard?

Kevin DeaneCommerce Solutions ManagerPriority Health

Add to the dialogue! Using #socialhc, send your questionsand comments to Kevin prior to the event @kevinjdean whichwill be addressed as part of his presentation.

2:00 Maximizing Exposure to Your Message withSearch Engine OptimizationLeveraging social media as a distribution channel to attractawareness can provide benefits for healthcare communicators onpar with those achieved by keyword optimization that improvesrank and visibility on search engines. Combining search engineoptimization (SEO) and social media makes for a powerfulmarketing approach.In this session, participants will learn how to:• Develop techniques for advanced key phrase analysis• Increase marketing efficacy by combining SEO to your social media

strategy • Apply new ideas for future gap analysis

Nicola ZiadyManager, Interactive Media & Communications, Dept.of MedicineCase Western Reserve University

Add to the dialogue! Using #socialhc, tweet your questionsand comments to Nicola prior to the event @nicolaziadywhich will be addressed as part her presentation.

2:45 Afternoon Networking and Refreshment Break

3:15 Extended Panel Discussion: Part 1: Taking a Stance on Social Media: Creatinga Position Statement About the Web Just as all organizations need a Mission Statement, it's becomingclear that organizations need an understanding of the nature of theWeb and how it relates to healthcare organizations in particular(e.g., how patients, doctors, nurses, vendors and the public accessinfo, how they communicate, collaborate, etc.).

Part 2: HIPAA & The Law: Treating Tweeting theSymptoms of Social Media Though social media comes with many benefits, they also carryhuge HIPAA and other legal liabilities, especially if your employeesabuse these online tools. How do you create an effective internetpolicy to limit employee abuse? What happens when patients startspreading misinformation about treatment options, doctors andhospitals online? Are social networking sites off limits or anuntapped treasure trove to confirm or dispute facts put forward in alegal action? Should superiors accept friend requests fromsubordinates in the workplace?In this session, participants will review:• Pros/cons and legal implications of social media and Health 2.0

services such as blogs, wikis, social networking, podcasting, videosharing, etc.

• Best practices and development of policies and procedures whichaddress staff and employees’ use of social media

Panelists:Marion SwanNational Manager, Public RelationsLymphoma Research Foundation

Eric BrodyBlog Author Healthy Conversations

Nicola ZiadyManager, Interactive Media & Communications, Dept.of MedicineCase Western Reserve University

Brian CharlonisManager, Internet MarketingDanbury Hospital, Danbury, CT

4:30 Chairperson’s Closing Remarks & End ofConference

When asked what the benefits of social media marketing are, marketers listedthe top three benefits as awareness building (64%), customer loyalty andretention (49%), and expanded reach (46%).

DAY 3: MAIN CONFERENCE ...continued

DETAILS FOR MAKING PAYMENT VIA EFT OR WIRE TRANSFER:JPMorgan Chase - Penton Learning Systems LLC dbaIQPC: 957-097239ABA/Routing #: 021000021Reference: Please include the name of the attendee(s) and the event number: 18898.001

PAYMENT POLICY: Payment is due in full at the time of registration and includes lunchesand refreshment. Your registration will not be confirmed until payment is received andmay be subject to cancellation.

For IQPC’s Cancellation, Postponement and Substitution Policy, please visitwww.iqpc.com/cancellation

VENUE & ACCOMMODATION INFORMATION: This event will be held in New York, NY.As soon as a specific venue is confirmed we will post the information online. If you wouldlike to be notified via email as soon as the information becomes available please [email protected] with the following in the subject line: "Strategic Social Media forHealthcare Summit Venue Request".

SPECIAL DIETARY NEEDS: If you have a dietary restriction, please contact CustomerService at 1-800-882-8684 to discuss your specific needs.

©2010 IQPC. All Rights Reserved. The format, design, content and arrangement of thisbrochure constitute a trademark of IQPC. Unauthorized reproduction will be actionableunder the Lanham Act and common law principles.

Registration Information Register & Pay by Register & Pay by Standard May 28, 2010 June 25, 2010 Price

Conference Only $999 $1,599 $1,799(Tuesday, July 25th & (save $800) (save $200)Wednesday, July 26th)

All Access $1,899 $2,499 $2,699(Monday, July 26th – (save $1,567) (Save $947) (save $747)Wednesday, July 28th)

Workshops(Monday, July 26th) $549 each $549 each $549 each

YES! Please Register Me For:

❑ Conference Only ❑ All Access ❑ Workshop(s) ❑ A ❑ B ❑ C

Name ____________________________________________________________ Job Title _________________________________________________

Organization______________________________________________________ Approving Manager________________________________________

Address _____________________________________________ City________________________________________State__________Zip________

Phone________________________________________________ E-mail_______________________________________________________________

❑ Please keep me informed via email about this and other related events.

❑ Check enclosed for $_________ (Payable to IQPC) ❑ Charge my ❑ Amex ❑ Visa ❑Mastercard ❑ Diners Club

Card #__________________________Exp. Date___/___CVM Code______

❑ I cannot attend, but please keep me informed of all future events.

(Email this form to [email protected] or fax to 646-378-6025)

Please note multiple discounts cannot be combined.

A $99 processing charge will be assessed to all registrations not accompanied by creditcard payment at the time of registration.

MAKE CHECKS PAYABLE IN U.S. DOLLARS TO: IQPC

* CT residents or people employed in the state of CT must add 6% sales tax.

TEAM DISCOUNTS: For information on team discounts, please contact IQPC CustomerService at 1-800-882-8684. Only one discount may be applied per registrant.

SPECIAL DISCOUNTS AVAILABLE: A limited number of discounts are available for thenon-profit sector, government organizations and academia. For more information,please contact customer service at 1-800-882-8684.


Pricing

July 26-28, 2010 | New York, NY 5 EASY WAYS TO REGISTER:12345

Web: www.socialmediahc.com Call: 1-800-882-8684Email: [email protected]: 1-646-378-6025Mail: IQPC 535 5th Avenue, 8th Floor, New York, NY 10017

Taking the Pulse of Patient 2.0: Transforming Online Presenceinto an Engaging Marketing, Communications & PR Strategy


TM

18898.001/D/AL

Register by May 28th &Save up to

$1,567!(See page 8for details.)

Health & Medicine

Strategic Social Media for Healthcare