Social Networking & Education for Hospitals Nedra Kline Weinreich Photo: http://www.flickr.com/photos/ss60/4294610327/

Web 1.0

Welcome to the Social World Slide Credit: wearemedia.org

The People Formerly Known as the Audience Photo: http://www.flickr.com/photos/arendpictures/1165255854

Photo: http://www.flickr.com/photos/waxypoetic/274724321/

Think Movement, Not Campaign

184 million bloggers 73% of active online users have read a blog 45% have started their own blog 57% have joined a social network 55% have uploaded photos 83% have watched video clips 39% subscribe to an RSS feed Source : Universal McCann Comparative Study on Social Media Trends April 2008 Slide Credit: wearemedia.org http://www.flickr.com/photos/dotpolka/34311984/ SOCIAL MEDIA USE IS GROWING

Trust Factor http://www.nielsenbuzzmetrics.com/cgm.asp Slide Credit: wearemedia.org

Slide Credit: wearemedia.org

What can you do with social media?

• Communicate

• Converse

• Connect

• Collaborate/Co-Create

• Consumer Research

• Collect/Categorize

• Collective Wisdom

• Customize

• Customer Service

• Community

How Can Social Media Help You Do Your Job Better?

• Communicate with your staff/volunteers

• Recruit new volunteers

• Reach out to your community

• Help patients and their families

• Fundraising

• Collaborate as a team

• Stay on top of news and events related to your work

• Network with other hospitals

Social Media Tools

• Blogs

• Twitter

• Social Networks (Facebook, LinkedIn, Ning, etc.)

• Wikis

• Photo/Video Sharing Sites (YouTube, Flickr, etc.)

• Social Media Monitoring Tools

Hospitals Are Adopting Social Media As of February 14, 2010: 557 Health Systems/Hospitals/Centers: * 254 YouTube Channels * 336 Facebook pages * 430 Twitter Accounts * 70 Blogs Source: Ed Bennett http://ebennett.org

Recruiting Volunteers

Volunteer Communication

Volunteer Recognition

Community Outreach

Customer Service

Fundraising

Consumer Research

Networking

Professional Exchange

Continuing Education

Photo: http://www.flickr.com/photos/livenow/146066254/

Photo: http://www.flickr.com/photos/davidkjelkerud/2713789232/

What are Your Goals? http://www.flickr.com/ photos/kevinsteele/267451343/

Social Media Outcomes

• Listening and learning

• Building relationships

• Building awareness of your hospital

• Improving reputation of hospital

• Motivating supporters to spread the word

• Increasing relevant visitor traffic/page rankings

• Increasing numbers of volunteers/patients

• Increasing volunteer/

• patient satisfaction

Photo: http://www.flickr.com/photos/theparadigmshifter/85540112/

Who Do You Want to Reach? .75" .75" .75".75" http://www.flickr.com/photos/hamoid/317021961/

Free Puppy! (or is it?) .75" .75" .75".75" http://www.flickr.com/photos/walkadog/4434076788/

Which Tools and Tactics Will Help You Reach Your Goals?

Tools for Tactics

• Listen

• • Google Alerts, RSS readers, Twitter Search

• Converse

• • Blog comments, Twitter

• Tell Your Story

• • Blogs, Twitter, video/photo sharing, podcasts

• Help Supporters Tell Your Story

• • User generated content, contests, social network apps, widgets

• Generate Buzz

• • Social news (eg Digg), StumbleUpon, Twitter, FriendFeed

• Build Community

• • Social networks, Twitter, tagging, gaming/virtual worlds

• Collaborate/Collect Information

• • Wikis, social bookmarking, tagging

Choosing Your Tools Tool Audience Why They Use It What to Give Them In-depth analysis, updates, insights Learn more about the topic, get your perspective Peers, people interested in your hospital Blog Enable connections, build community Help them do their jobs better, answer Qs Show their fam/friends what they care about Provide value, give interesting things they can share Connect with others who care about topic People with a shared niche interest Ning Professional networking, info sharing Professionals - colleagues in same field LinkedIn Keep in touch, express brand/cause affiliations People who want to be social with friends and family Facebook Meet interesting people, build relationships, news People who want info/networking/ stimulation Twitter

Listen Photo: http://flickr.com/photos/yogi/1394932433/

Information Gathering via Social Media Monitoring http://www.flickr.com/photos/bionicteaching/3629084631/

• RSS Feed Reader

• Google Alerts

• Blog monitoring

• Twitter Search

What are People Saying About You?

Set Up Your Tools Photo: http://www.flickr.com/photos/ebarney/3348965007

Join the Conversation Photo: http://flickr.com/photos/whyswomen/143360770/

Social Media Dos and Donts http://www.flickr.com/photos/waderockett/171688464/

Be Authentic Photo: http://www.flickr.com/photos/feastoffools/3584066855

Share Photo: http://www.flickr.com/photos/angela7/534883941/

Social Currency Photo used with permission: http://www.flickr.com/photos/gremlins666/2634168886

Its only our own reactions that we have any kind of control over... I cannot stop other people from doing what they want to do. There is no control of others. I wonder how many people realize that. -Geoff Livingston Photo: http://www.flickr.com/photos/flyzipper/132685095/

Be Relevant Photo: http://www.flickr.com/photos/brewedfreshdaily89/2824125234/

Engage in Two-Way Conversation Photo: http://www.flickr.com/photos/gw1/2666052624/

Photo: http://www.flickr.com/photos/gw1/2666052624/ You can keep doing things the way you always have http://www.flickr.com/photos/seattlemunicipalarchives/3974145507/

but the world will move on without you!

Questions? Photo: http://www.flickr.com/photos/oberazzi/318947873/

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Nedra Kline Weinreich Email weinreich@social-marketing.com Phone 310.286.2721 Twitter @Nedra