(RED) Campaign

Ami Reda Kerriann Thompson & Sara O’Connellhttp://www.joinred.com/red/

34 million people in the world have HIV; over 22 million of those people live in Africa.

Approximately 3,600 people in the sub-Saharan die every day from AIDS.

It costs around 40 cents a day for the 2 antiretroviral pills needed to help keep someone living with HIV alive and healthy.

Yet more than 70% of people in sub-Saharan Africa live on less than $2 a day.

Facts

To help combat those statistics Bono and Bobby Shriver developed the (JOIN) RED campaign in order to fight against AIDS in Africa. The name (RED) was chosen as a play on representing “emergency”. The campaign (continued goal is to influence consumers to purchase (PRODUCT) RED from any of its partners in order to raise money for the HIV and AIDS antiretroviral pills.

Global Fund receives a percentage of the profits (which can be up to 50%) from each product sold from any of the (PRODUCT) RED partners.

(RED) History

(RED) Objective• (RED)'s primary objective is to engage the

private sector in raising awareness and funds for the Global Fund, to help eliminate AIDS in Africa.

• Companies whose products take on the (PRODUCT)RED mark contribute a significant percentage of the sales or portion of the profits from that product to the Global Fund to help finance AIDS programs in Africa, with an emphasis on the health of women and children.

(RED)Strategy

 

The main target audiences for (RED) are:  Consumers in there 20’s to early 50’s who make socially responsible

purchases.

Coffee loversFashion LoversTechnology driversMusic loversPremium product lovers

 

Even though the target audience of (RED) is geared towards a widerange of people the significance of the campaign stands the same, help fight AIDS everywhere.

(RED) Target Audience

http://www.facebook.com/joinred

LIKES: 1,320,414TALKING ABOUT: 11,839

https://twitter.com/#!/joinRED

TWEETS: 2,521FOLLOWING: 6,421

FOLLOWERS: 1,046,798

SUBSCRIBERS: 7,583

http://www.youtube.com/user/joinred

TOTAL VIEWS: 578,958

(RED) funds grants that presently go to HIV/AIDS programs in numerous countries such as Ghana, Lesotho,

Rwanda, South Africa, Swaziland, and Zambia.

More than 7.5 million

people have been impacted by (RED) supported Global

Fund grants. (RED) is the leading business donor to the

Global Fund. Presently, (RED) partners and events have supplied more than $180 million.

There are over 240,000 HIV+ people receiving ARV treatment more than 95,000 HIV+ pregnant women with preventative

antiretroviral treatment to reduce the risk of transmission of HIV to their babies and 7

million people have undergone HIV testing and counseling.

Has it been a

success?Product (RED)

The (2015) Quilt