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Public Health 2.0 collaborative partnerships for integrating social technologies into the practice community 10th International Congress on Medical Librarianship Brisbane, Australia, September 2009 Gillian Mayman, Nancy Allee, and Jane Blumenthal University of Michigan, Health Sciences Libraries, Ann Arbor, Michigan, United States

Public Health 2.0 - collaborative partnerships for integrating social technologies into the practice community 

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To develop best practices for integrating Web 2.0 technologies into the work of local public health departments in order to improve the communication and information sharing within the department, between partner organizations, and to the populations that they serve.

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  • 1. Public Health 2.0 collaborativepartnershipsfor integrating social technologies into thepracticecommunity 10th International Congress on Medical Librarianship Brisbane, Australia, September 2009 Gillian Mayman, Nancy Allee, and Jane BlumenthalUniversity of Michigan, Health Sciences Libraries, Ann Arbor, Michigan, United States

2. To developbest practices for integratingWeb 2.0 technologies into the work of local public health departments in order to improve thecommunication and information sharing within the department, between partner organizations, and to the populations that they serve. 3. National Network of Libraries, Greater Midwest Region. Health Sciences Libraries Local Health Departments Prevention Research Center 4. 5. n e e d sa s s e s s m e n t 6. Needs Assessment Focus Groups Genesee County Health Department Monroe County Health Department Decision to not include all staff in training Interested more in projects and less in training Great need to manage internal communications Ambivalence over use of social networking sites Concern over time and staffing Need to protect privacy of staff and community members IT issues Strong support from Health Officer 7. Survey How are staff members at each health department currently using Web 2.0 technologies, both at work and in their personal lives? 8. 9. 10. 11. Blogs

  • 39.9% read blogs at least once a month
  • 50% read blogs for professional purposes
  • 5.2% comment on blogs monthly or weekly

12. 13. 14. Do you create and upload resources to a web site that allows you to share photos, videos, or slide presentations for professional or personal purposes? 15. 16. My kids haven't had time to teach me. Have better ways to spend my time I do not believe the County wants us to use this web site I think it is somewhat for young people, with nothing better to do Not good example for my children 17. 18. 19. 20. Have you ever 21. t r a i n i n g 22. What is Web 2.0 How can it help you? Blogs Wikis & collaborative editing Media sharing tools Social networking sites Online communities Mapping mashups Visualization tools iGoogle & Google Calendar 23. What is Web 2.0 How can it help you? Blogs Wikis & collaborative editing Media sharing tools Social networking sites Online communities Mapping mashups Visualization tools iGoogle & Google Calendar

  • Public Blogs
  • - share information
  • generate discussion
  • educate readers
  • Internal Blogs
  • improve communications
  • discuss issues
  • share information with partners
  • professional development

24. What is Web 2.0 How can it help you? Blogs Wikis & collaborative editing Media sharing tools Social networking sites Online communities Mapping mashups Visualization tools iGoogle & Google Calendar

  • Public Wiki
  • create a shared resource
  • gather feedback
  • quick web site
  • Internal Wiki
  • create a shared resource
  • edit & comment on documents
  • work with partners
  • create an intranet

25. What is Web 2.0 How can it help you? Blogs Wikis & collaborative editing Media sharing tools Social networking sites Online communities Mapping mashups Visualization tools iGoogle & Google Calendar

  • Public
  • informational videos
  • user-generated contests
  • distribute sharable content
  • Internal
  • training videos
  • share images
  • share presentations

26. What is Web 2.0 How can it help you? Blogs Wikis & collaborative editing Media sharing tools Social networking sites Online communities Mapping mashups Visualization tools iGoogle & Google Calendar

  • Public
  • discussion forums
  • announce events
  • share information
  • create presence
  • Internal
  • connect with colleagues
  • professional development
  • share your work

27. p r o j e c t s 28. 29. 30. 31. 32.

  • coaching, creativity
  • &commitment

33. coaching

  • Start discussions
  • Provide assurance
  • Provide feedback and encouragement

34. creativity

  • Recognize the potential
  • Understand the details
      • Identify the audience
      • Create engaging information
      • Include a strong marketing component

35. Commitment

  • Administrators
  • Information Technology support
  • Staff

36. This project is supported under a subcontract,NO1-LM-6-3503, CFDA 93.879,between the Board of Trustees of the University of Illinois and the Regents of the University of Michigan.