36
© Intuition Communication Ltd 2012 Our survey says…. Ten things you need to know about medical tourists Keith Pollard, Treatment Abroad

Our survey says: Ten things you need to know about medical tourism

Embed Size (px)

DESCRIPTION

Keith Pollard from Treatment Abroad provides an overview of the 2012 Medical Tourism Survey. Over 1,000 medical tourists participated in the research, one of the most extensive pieces of research into the medical tourism experience. He highlights ten key learning points for those in the medical tourism business. NOTE: THIS IS A SLIDECAST WITH VOICE-OVER.

Citation preview

Page 1: Our survey says: Ten things you need to know about medical tourism

© Intuition Communication Ltd 2012

Our survey says….

Ten things you need to know about medical tourists

Keith Pollard, Treatment Abroad

Page 2: Our survey says: Ten things you need to know about medical tourism

© Intuition Communication Ltd 2012

Our survey says….

Ten things you need to know about medical tourists

Keith Pollard, Treatment Abroad

Page 3: Our survey says: Ten things you need to know about medical tourism

The survey

• 1,000 plus respondents (past enquirers about medical tourism)

• Conducted online using SurveyMonkey

• Independent analysis

© Intuition Communication Ltd 2012

Page 4: Our survey says: Ten things you need to know about medical tourism

© Intuition Communication Ltd 2012

Why do a survey?

Page 5: Our survey says: Ten things you need to know about medical tourism

© Intuition Communication Ltd 2012

Why do a survey?

Page 6: Our survey says: Ten things you need to know about medical tourism

© Intuition Communication Ltd 2012

Why do a survey?

Page 7: Our survey says: Ten things you need to know about medical tourism

© Intuition Communication Ltd 2012

Why do a survey?

Page 8: Our survey says: Ten things you need to know about medical tourism

I need to know!

Patients• Any type• Anywhere

Treatment Abroad• Advice• Options

Healthcare providers• Any type• Anywhere

© Intuition Communication Ltd 2012

“helping patients to make the right choice”

Page 9: Our survey says: Ten things you need to know about medical tourism

© Intuition Communication Ltd 2012

Ten things you need to know about

medical tourists and medical tourism

Page 10: Our survey says: Ten things you need to know about medical tourism

Our survey says...

© Intuition Communication Ltd 2012

It’s not simple!It’s a very complex market

1.

Page 11: Our survey says: Ten things you need to know about medical tourism

The sample1,045 people

From 74 countries

Going to 78 countries

For 100+ different

treatments

© Intuition Communication Ltd 2012

Page 12: Our survey says: Ten things you need to know about medical tourism

Complexity!

© Intuition Communication Ltd 2012

Page 13: Our survey says: Ten things you need to know about medical tourism

Where from?

UK55%

USA7%

Ireland7%

Australia4%

Spain3%

Canada2%

Other23%

© Intuition Communication Ltd 2012

Samplebias!

Page 14: Our survey says: Ten things you need to know about medical tourism

© Intuition Communication Ltd 2012

Nine things you need to know about

medical touristsUK

Page 15: Our survey says: Ten things you need to know about medical tourism

© Intuition Communication Ltd 2012

570 UKmedical tourists

Page 16: Our survey says: Ten things you need to know about medical tourism

Our survey says...

© Intuition Communication Ltd 2012

UK medical tourism is about self-pay

2.

Page 17: Our survey says: Ten things you need to know about medical tourism

Spend on treatment

Less than £2,000

£2,000 - £4,000

£4,000 - £6,000

£6,000 - £8,000

£8,000 - £10,000

More than £10,000

0% 5% 10% 15% 20% 25% 30% 35% 40% 45%

26%

39%

17%

9%

3%

7%

© Intuition Communication Ltd 2012

Page 18: Our survey says: Ten things you need to know about medical tourism

Our survey says...

© Intuition Communication Ltd 2012

It’s about cosmetic, dental, obesity,

(and infertility and orthopaedics)

3.

Page 19: Our survey says: Ten things you need to know about medical tourism

Treatment type.....

Cosmetic41%

Dental32%

Obesity9%

Infertility4%

Ortho4%

Other9%

© Intuition Communication Ltd 2012

Page 20: Our survey says: Ten things you need to know about medical tourism

Our survey says...

© Intuition Communication Ltd 2012

It’s cross-border It’s regionalIt’s not global

4.

Page 21: Our survey says: Ten things you need to know about medical tourism

Where did they go?

© Intuition Communication Ltd 2012

BELGIUM

HUNGARY

POLAND

CZECH

SPAINTURKEY

Page 22: Our survey says: Ten things you need to know about medical tourism

Our survey says...

© Intuition Communication Ltd 2012

It’s NOT about price

5.

Page 23: Our survey says: Ten things you need to know about medical tourism

Top 3 factors

Price

Quality of facility

Quality of doctor/dentist

0% 10% 20% 30% 40% 50% 60% 70% 80% 90%100%

81%

85%

89%

© Intuition Communication Ltd 2012

Page 24: Our survey says: Ten things you need to know about medical tourism

Our survey says...

© Intuition Communication Ltd 2012

It’s NOT just about the treatment

6.

Page 25: Our survey says: Ten things you need to know about medical tourism

Length of stay (days)

Obesity

Infertility

Cosmetic

Dental

Orthopaedic

0 2 4 6 8 10 12 14 16

6

9

12

13

14

© Intuition Communication Ltd 2012

Page 26: Our survey says: Ten things you need to know about medical tourism

Our survey says...

© Intuition Communication Ltd 2012

It’s a SCARY experience

7.

Page 27: Our survey says: Ten things you need to know about medical tourism

Familarity.....

First visit53%

Visited be-fore43%

Family tie5%

© Intuition Communication Ltd 2012

Page 28: Our survey says: Ten things you need to know about medical tourism

Our survey says...

© Intuition Communication Ltd 2012

It’s a REALLY SCARY experience

8.

Page 29: Our survey says: Ten things you need to know about medical tourism

Travelled.....

Alone41%

With a friend16%

With a rela-tive42%

© Intuition Communication Ltd 2012

Page 30: Our survey says: Ten things you need to know about medical tourism

Our survey says...

© Intuition Communication Ltd 2012

Why don’t you talk to me?

9.

Page 31: Our survey says: Ten things you need to know about medical tourism

Contact on returnLetter2% Phone

17%

No con-tact26%

Email54%

© Intuition Communication Ltd 2012

Page 32: Our survey says: Ten things you need to know about medical tourism

Our survey says...

© Intuition Communication Ltd 2012

The industry could be doing a far better job

10.

Page 33: Our survey says: Ten things you need to know about medical tourism

Satisfaction

© Intuition Communication Ltd 2012

6.2% Quite dissatisfied

8.3% Very dissatisfied

Page 34: Our survey says: Ten things you need to know about medical tourism

• BUYthe report for  £350 (440 euros)

• VIEWreport details at: http://bit.ly/zkQuq3

VISITTreatment Abroadwww.treatmentabroad.com

• International Medical Travel Journalwww.imtj.com

© Intuition Communication Ltd 2012

Want to know more?

Page 35: Our survey says: Ten things you need to know about medical tourism

End of term report

© Intuition Communication Ltd 2012

7/10 Tries hard. Lacks focus. Must do better !

Page 36: Our survey says: Ten things you need to know about medical tourism