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Keith Pollard from Treatment Abroad provides an overview of the 2012 Medical Tourism Survey. Over 1,000 medical tourists participated in the research, one of the most extensive pieces of research into the medical tourism experience. He highlights ten key learning points for those in the medical tourism business. NOTE: THIS IS A SLIDECAST WITH VOICE-OVER.
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© Intuition Communication Ltd 2012
Our survey says….
Ten things you need to know about medical tourists
Keith Pollard, Treatment Abroad
© Intuition Communication Ltd 2012
Our survey says….
Ten things you need to know about medical tourists
Keith Pollard, Treatment Abroad
The survey
• 1,000 plus respondents (past enquirers about medical tourism)
• Conducted online using SurveyMonkey
• Independent analysis
© Intuition Communication Ltd 2012
© Intuition Communication Ltd 2012
Why do a survey?
© Intuition Communication Ltd 2012
Why do a survey?
© Intuition Communication Ltd 2012
Why do a survey?
© Intuition Communication Ltd 2012
Why do a survey?
I need to know!
Patients• Any type• Anywhere
Treatment Abroad• Advice• Options
Healthcare providers• Any type• Anywhere
© Intuition Communication Ltd 2012
“helping patients to make the right choice”
© Intuition Communication Ltd 2012
Ten things you need to know about
medical tourists and medical tourism
Our survey says...
© Intuition Communication Ltd 2012
It’s not simple!It’s a very complex market
1.
The sample1,045 people
From 74 countries
Going to 78 countries
For 100+ different
treatments
© Intuition Communication Ltd 2012
Complexity!
© Intuition Communication Ltd 2012
Where from?
UK55%
USA7%
Ireland7%
Australia4%
Spain3%
Canada2%
Other23%
© Intuition Communication Ltd 2012
Samplebias!
© Intuition Communication Ltd 2012
Nine things you need to know about
medical touristsUK
© Intuition Communication Ltd 2012
570 UKmedical tourists
Our survey says...
© Intuition Communication Ltd 2012
UK medical tourism is about self-pay
2.
Spend on treatment
Less than £2,000
£2,000 - £4,000
£4,000 - £6,000
£6,000 - £8,000
£8,000 - £10,000
More than £10,000
0% 5% 10% 15% 20% 25% 30% 35% 40% 45%
26%
39%
17%
9%
3%
7%
© Intuition Communication Ltd 2012
Our survey says...
© Intuition Communication Ltd 2012
It’s about cosmetic, dental, obesity,
(and infertility and orthopaedics)
3.
Treatment type.....
Cosmetic41%
Dental32%
Obesity9%
Infertility4%
Ortho4%
Other9%
© Intuition Communication Ltd 2012
Our survey says...
© Intuition Communication Ltd 2012
It’s cross-border It’s regionalIt’s not global
4.
Where did they go?
© Intuition Communication Ltd 2012
BELGIUM
HUNGARY
POLAND
CZECH
SPAINTURKEY
Our survey says...
© Intuition Communication Ltd 2012
It’s NOT about price
5.
Top 3 factors
Price
Quality of facility
Quality of doctor/dentist
0% 10% 20% 30% 40% 50% 60% 70% 80% 90%100%
81%
85%
89%
© Intuition Communication Ltd 2012
Our survey says...
© Intuition Communication Ltd 2012
It’s NOT just about the treatment
6.
Length of stay (days)
Obesity
Infertility
Cosmetic
Dental
Orthopaedic
0 2 4 6 8 10 12 14 16
6
9
12
13
14
© Intuition Communication Ltd 2012
Our survey says...
© Intuition Communication Ltd 2012
It’s a SCARY experience
7.
Familarity.....
First visit53%
Visited be-fore43%
Family tie5%
© Intuition Communication Ltd 2012
Our survey says...
© Intuition Communication Ltd 2012
It’s a REALLY SCARY experience
8.
Travelled.....
Alone41%
With a friend16%
With a rela-tive42%
© Intuition Communication Ltd 2012
Our survey says...
© Intuition Communication Ltd 2012
Why don’t you talk to me?
9.
Contact on returnLetter2% Phone
17%
No con-tact26%
Email54%
© Intuition Communication Ltd 2012
Our survey says...
© Intuition Communication Ltd 2012
The industry could be doing a far better job
10.
Satisfaction
© Intuition Communication Ltd 2012
6.2% Quite dissatisfied
8.3% Very dissatisfied
• BUYthe report for £350 (440 euros)
• VIEWreport details at: http://bit.ly/zkQuq3
VISITTreatment Abroadwww.treatmentabroad.com
• International Medical Travel Journalwww.imtj.com
© Intuition Communication Ltd 2012
Want to know more?
End of term report
© Intuition Communication Ltd 2012
7/10 Tries hard. Lacks focus. Must do better !