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Loud Music campaign Digital for charity case study Jo Kerr Website Manager @gambollingsylph @ActiononHearing

Loud music campaign - Action on Hearing Loss, April 2012

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Loud Music campaignDigital for charity case studyJo Kerr – Website Manager

@gambollingsylph

@ActiononHearing

OUR LOUD MUSIC CAMPAIGN

@gambollingsylph

@ActiononHearing

LESSON #1

CONNECT WITH YOUR AUDIENCE

@gambollingsylph

@ActiononHearing

#1 CONNECT WITH YOUR AUDIENCE

@gambollingsylph

@ActiononHearing

#1 CONNECT WITH YOUR AUDIENCE

@gambollingsylph

@ActiononHearing

#1 CONNECT WITH YOUR AUDIENCE

@gambollingsylph

@ActiononHearing

LESSON #2

COMMIT TO YOUR CALL TO ACTION

@gambollingsylph

@ActiononHearing

#2 COMMIT TO YOUR CALL TO ACTION

@gambollingsylph

@ActiononHearing

#2 COMMIT TO YOUR CALL TO ACTION

@gambollingsylph

@ActiononHearing

#2 COMMIT TO YOUR CALL TO ACTION

@gambollingsylph

@ActiononHearing

LESSON #3

USE YOUR PEOPLE WISELY

@gambollingsylph

@ActiononHearing

#3 USE YOUR PEOPLE WISELY

@gambollingsylph

@ActiononHearing

#3 USE YOUR PEOPLE WISELY

@gambollingsylph

@ActiononHearing

“Hearing loss caused by noise is

completely avoidable.

“Once your hearing is damaged by

noise it can’t be repaired. The best

thing to do is to protect your

hearing now, so the damage

doesn’t occur in the first place.

This will reduce your chances of

noise induced hearing loss in the

future.”

Abby Davies, Senior Audiologist

LESSON #4

TAKE RISKS!

@gambollingsylph

@ActiononHearing

#4 TAKE RISKS!

@gambollingsylph

@ActiononHearing

#4 TAKE RISKS!

@gambollingsylph

@ActiononHearing

LESSON #5

EVALUATE AND EVOLVE

@gambollingsylph

@ActiononHearing

#5 EVALUATE AND EVOLVE

@gambollingsylph

@ActiononHearing

#5 EVALUATE AND EVOLVE

@gambollingsylph

@ActiononHearing

Loudmusic.org.uk: 5,835 views

5 ways to protect: 1,981 views

Youtube video: 2,790 views

Sales from Guardian article: 17

#5 EVALUATE AND EVOLVE

@gambollingsylph

@ActiononHearing

Isolation: 18 June 2012, Northern Ireland and Bristol

Are you isolated from someone – or are they isolated from you?