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People. Passion. Partnership.

Les Mills - People, Passion, Partnership

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Page 1: Les Mills - People, Passion, Partnership

People. Passion. Partnership.

Page 2: Les Mills - People, Passion, Partnership

THIS WEEK, mIllIonS of pEoplE, In morE THan 13,000 faCIlITIES In ovEr 75 CounTrIES, WIll puT aSIdE WHaTEvEr ElSE IS HappEnIng In THEIr lIvES and loSE THEmSElvES for an Hour In THE purE ExHIlaraTIon of a lES mIllS™ group fITnESS ClaSS.

THEy’ll SHouT, THEy'll laugH, THEy’ll SWEaT, and THEy’ll lEavE fEElIng InCrEdIblE.

and TomorroW THEy’ll brIng THEIr frIEndS.

Page 3: Les Mills - People, Passion, Partnership

lES mIllS your mEmbErS WIll lovE our group fITnESS ClaSSES.

THE lES mIllS™ group fITnESS SySTEm IS a provEn Way To gIvE your mEmbErS World-ClaSS fITnESS ClaSSES THaT dElIvEr THE ExCITEmEnT, moTIvaTIon and

rESulTS THEy’rE looKIng for, pluSour HIgHly EffECTIvE group fITnESS SySTEm dElIvErS ImprESSIvE rESulTS for your faCIlITy Too.

gIvE your mEmbErS WHaT THEy WanTand SuCCESS WIll folloW.

Over 3/4 Of Les MiLLs™ grOuP fitness PartiCiPants are LikeLy tO

reCOMMend Our CLasses.

dId you KnoW?

Source: Nielsen 2010

Page 4: Les Mills - People, Passion, Partnership

WE undErSTand THErE arE

CHallEngESWE HavE

SoluTIonSEngagIng nEW mEmbErSWorld-leading Group Fitness programs that are a powerful and inspiring

method of attracting new members.

rETaInIng CurrEnT mEmbErSGroup Fitness classes that inspire member loyalty and a sense of belonging.

aTTraCTIng and KEEpIng grEaT STaffA world-renowned system that gives you the best vehicle to recruit and develop

the BEST instructors.

fIndIng rESourCES To HElp you groW your mEmbErSHIpWorkshops, seminars and webinars designed to give your managers the

tools to grow.

promoTIng THE valuE of your mEmbErSHIpAccess to our vast online library of award-winning, off-the-shelf marketing

materials. Step-by-step assistance to help you customize the message that

supports your organization's mission and vision.

EnSurIng THaT group fITnESS IS ConSISTEnT, dynamIC, EngagIng and rESponSIblEAt the foundation of our system is the accumulation of 25 years of science

and research. Our model has been time-tested, with the help of psychologists,

cardiologists and choreographers, to make sure that each class is safe,

effective and fun!

81% Of thOse whO take Part in Les MiLLs™ grOuP fitness CLasses

dO sO On a reguLar basis.

dId you KnoW?

Source: Nielsen 2010

EngagIng nEW mEmbErS

rETaInIng CurrEnT mEmbErS

aTTraCTIng and KEEpIng grEaT STaff

fIndIng rESourCES To HElp you groW your mEmbErSHIp

promoTIng THE valuE of your mEmbErSHIp

EnSurIng THaT group fITnESS IS ConSISTEnT, dynamIC, EngagIng and rESponSIblE

Page 5: Les Mills - People, Passion, Partnership

program SoluTIonS: » Ten dynamic Group Fitness programs offering something for everyone.

» Pre-choreographed routines to ensure consistency and quality –

every time.

» Chart-topping music and high-energy choreography, updated every

three months to keep your classes fresh.

» Dynamic, engaging and technically sound instructors.

» Scientifically-based workouts that are safe, effective and fun.

» Tested and refined with 75,000 instructors and millions of participants

in over 13,000 facilities worldwide.

» Training that will inspire, upskill and retain instructors.

pErformanCE SoluTIonS:

»» »All the knowledge you need to manage your Group Fitness

programs and instructors.

» Best-practice recommendations and targeted workshops.

» Cut-through ways to market and promote your facility – including

‘bring-a-friend’ promotional material.

» Resources to support the launch of each Quarterly Release.

» Custom-built software that makes measuring and managing your

Group Fitness performance easy.

» Simple tools to create effective timetables/schedules.

for your SuCCESSWITH THE lES mIllS™ group fITnESS SySTEm IT’S EaSy To opTImIzE your group fITnESS.

our programS WIll KEEp your ClaSSES paCKEd and your mEmbErS on THEIr ToES. and our World-ClaSS pErformanCE SoluTIonS WIll HElp KEEp your faCIlITy ConnECTEd To your CommunITy.

THE provEn formula

THE lES mIllS™ group fITnESS SySTEm

Page 6: Les Mills - People, Passion, Partnership

World-ClaSS programS

bodypump™ BODYPUMP™ is the original barbell class that appeals to individuals of all ages and fitness levels, and is ideal for anyone looking to get the best-possible results in the shortest time. It is favored by those who are bored by an individual weights program and by Group Fitness fans who recognize the need to add some weight training to their routine.

Need the BARBeLLS foR uSe with BodYPuMP™? theSe cAN Be eASiLY ANd coSt-effectiveLY PRovided BY LeS MiLLS.

lesmills.com/equipment

bodyCombaT ™ BODYCOMBAT™ is the unique, Martial Arts-based workout that’s designed for individuals looking to boost cardio fitness and benefit from total body conditioning. Addictive and fun, this workout is particularly appealing to youthful, sociable individuals – who are likely to attend classes with friends.

bodybalanCE™/bodyfloW® BODYBALANCE™/BODYFLOW® combines Yoga, Tai Chi and Pilates and is designed for those looking to improve general fitness, relax and reduce stress, increase mental clarity and get a sense of well-being. It requires low-level coordination and is particularly popular with the more mature market.

rpm™ RPM™ is the indoor cycling program that provides a simple, quick way of burning hundreds of calories, and is favored by young, busy individuals looking for a fast, high-energy, challenging and effective workout. Given the low-level coordination required, it is also popular with the more mature market, people coming back from injuries and those who are overweight.

BodY BiKe iS the officiAL BiKe of LeS MiLLS RPM™.

to LeARN MoRe ABout theiR woRLd-cLASS StAtioNARY BiKeS, checK out www.BodYBiKe.dK

bodyaTTaCK™ BODYATTACK™ is a sports-inspired cardio workout that builds strength and stamina. This dynamic, high-intensity program is designed to cater to a wide range of fitness levels and ages. The possibility of using low-impact and low-intensity options throughout the class allows new participants to enjoy the class alongside super-fit regulars!

10

To SEE our ClaSSES In aCTIon, vISIT our WEbSITE aT lESmIllS.Com/ClaSSES

WITH SomETHIng for EvEryonE

bodySTEp™ BODYSTEP™ is the energizing step-based cardio workout that uses a height-adjustable step and simple movements on, over and around the step. Featuring cardio blocks that push fat burning into high gear followed by muscle-conditioning tracks that shape and tone the body, BODYSTEP™ is ideal for anyone looking for an enjoyable way to increase fitness.

bodyvIvE™ BODYVIVE™ is a low-impact workout that is especially suited to people new to Group Fitness, those returning to exercise or rehabilitating after an injury, pre and postnatal mothers, and active adults who want the benefits of improved cardio fitness, strength and flexibility.

the SPeciALLY deSigNed vive™ tuBeS ANd vive™ BALLS cAN Be coSt-effectiveLY PRovided BY LeS MiLLS.

lesmills.com/equipment

bodyJam™ BODYJAM™ fuses together the latest dance moves and the hottest new sounds and is designed for the young and young at heart – it’s perfect for confident, sociable individuals who like to listen to the latest music and try out all the latest trends.»

SH’bam™SH’BAM™ is the dance-inspired workout that features chart-topping hits and hot yet simple dance moves. Developed specifically with fun-loving girls in mind, this energetic but easy-to-follow full-body cardio workout is stack-loads of fun – and a class that members will love to bring their friends to.

Cx30™CX30™ is a 30-minute personal training inspired strength workout. A structured, scientific training approach that caters to all levels of ability and demands. CX30™ will train the muscles of the trunk that stabilize the spine and transmit load between the upper and lower limbs. CX30™ will provide participants with the confidence that they are training effectively and safely, with an intensity that will shape and tone their waistline.

the SPeciALLY deSigNed BANdS cAN Be eASiLY ANd coSt-effectiveLY PRovided BY LeS MiLLS.

lesmills.com/equipment

Page 7: Les Mills - People, Passion, Partnership

InSpIrIng InSTruCTorSWHo’ll KEEp your ClaSSES paCKEd

fIndIng InSTruCTorS75,000. That’s the number of individuals who have been comprehensively trained to teach LES MILLS™ programs. This means that there’s a huge network of talented and inspired instructors. What’s more, we make online recruitment tools available and give you the opportunity to attend recruitment seminars – so you can reach them most effectively.

TraInIng InSTruCTorSGot passionate and committed Group Fitness instructors who would love to become LES MILLS™ certified? Les Mills’ world-class training system makes it easy. With our two or three-day training module and assessment process, instructors master the 5 Key Elements of safe, successful, stimulating Group Fitness instruction – Choreography, Technique, Coaching, Connection, creating Fitness Magic. Also, Quarterly Workshops ensure that LES MILLS™ instructors are always up with the play on latest program releases and fitness education, and inspired to create Fitness Magic, in your facility.

rETaInIng InSTruCTorSOngoing training, regular communication, constant support and inspiring new releases every three months… these are just some of the reasons why LES MILLS™ instructors never want to leave! And it’s proven.On average, LES MILLS™ instructors stay in the business for morethan ten years, eclipsing the industry average of just two years.

World-ClaSS InSTruCTorS WIll brIng HundrEdS of mEmbErS To your faCIlITy, gEnEraTIng ExCITEmEnT, a SEnSE of bElongIng and ImmEnSE loyalTy.

THE lES mIllS™ group fITnESS SySTEm provIdES you WITH all you nEEd To rECruIT, TraIn and rETaIn THE vEry bEST InSTruCTorS.

opTImIzIng yourgroup fITnESSlES mIllS’ SoluTIonS maKE IT EaSy To maxImIzE group fITnESS.

TImETablE SoluTIonSRight class, right time. With years of experience partnering with thousands of facilities worldwide, Les Mills provides you with valuable insights that will maximize attendance by having the right classes in the right time-slots.

rECruITmEnT SoluTIonSGet the best. Sourcing and recruiting great instructors can be a challenge. We provide the strategies, tools and guides to help you attract, select and hire the kind of people you want working for your facility.

STudIo SoluTIonSTransform your space. A powerful experience brings people in and most importantly brings them back for more. We can help you design the optimum Group Fitness space for your facility, that will suit your programs and your budget.

marKETIng SoluTIonSBanners, posters, emails, brochures, free class passes, launch kits, wall graphics, DVD’s and much more... all for free... all at your fingertips.

plannIng and budgET SoluTIonSPlan to succeed. We’ll help you create a three to five-year, step-by-step Group Fitness plan that allows you to achieve your short- and long-term goals.

managEmEnT SoluTIonSWe can arm you with the skills to become a truly powerful facility leader, inspiring, motivating and mobilizing your team to achieve all that they want… and more.

THErE arE a numbEr of WayS THaT lES mIllS SupporTS you To opTImIzE your group fITnESS.

» Ongoing support from a regional Club Coach

» Seminars and webinars

» Group Fitness Management events

» Online tools

Page 8: Les Mills - People, Passion, Partnership

marKETIng for your faCIlITyTHE lES mIllS™ group fITnESS SySTEm gIvES you aCCESS To an ExTEnSIvE CollECTIon of valuablE rESourCES. and bEST of all, ITS frEE.

» Everything you need to stage Quarterly Release launch events

» Bring-a-friend promotional material

» Posters and banners

» Class passes

» Bumper stickers

» Program brochures

» Email templates

» Instructor recruitment advertising

» Décor imagery

» Online imagery

» PR collateral

» And so much more...

aT lESmIllS.Com you’ll bE ablE To uSE aWard-WInnIng,off-THE-SHElf marKETIng maTErIalS InCludIng:

WHETHEr you arE CrEaTIng an ExCITIng launCH EvEnT or a nEW mEmbErSHIp drIvE, lES mIllS gIvES you all THE marKETIng maTErIalS you nEEd To aTTraCT nEW mEmbErS and InSpIrE ExISTIng onES.

you’ll HavE aCCESSTo all of THISpluS muCH morE

IT’S all onlInElESmIllS.ComBrand Posters

Program Posters Instructor Recruitment Tools

Program Banners Program Class Passes

FRONT BACK

Various Bumper Stickers

Quarterly Posters - updated every three months

Various Interior Wall Graphics

Program Launch BrochuresProgram Getting Started DL Brochures

Page 9: Les Mills - People, Passion, Partnership

WEEK 12Complete service agreement, connect with your LES MILLS™ Club Coach and start discussing the timeline and tools to successfully launching the LES MILLS™ program.

WEEK 11LES MILLS™ program implementation module (face-to-face or webinar-based management training) focusing on key considerations for a great launch and setting an action plan for recruiting the instructors who will launch the program in your facility.

WEEK 10Club Coaching call to establish your specific program launch plan and a customized recruitment plan.

WEEK 9Focus on instructor recruitment (if required).

WEEK 8We support you to host a ‘recruitment night/seminar’ for instructors – with tools to pick the best candidates.

Your Club Coach will help you set up CLUBCOUNT™ so you have the tools to measure your success.

WEEK 7Prepare for the Instructor Training Module.

WEEK 6Instructor Training Module.

Club Coaching call to organize instructors, the launch plan and week-by-week promotion and marketing plan.

WEEK 5Watch ‘Organizing a WOW Event’ webinar to gain valuable information about staging a successful launch event.

WEEK 4Begin the external marketing campaign. If selling memberships is one of your launch goals, watch the ‘Selling with Events’ webinar to learn more about creating new membership sales.

WEEK 3Unleash your internal marketing campaign – using class passes, posters and banners provided in your launch kit.

WEEK 2Host dress-rehearsal/preview classes and have final check-in call with your Club Coach.

WE provIdE you WITH THE road map and parTnEr WITH you To maKE THIngS HappEn EvEry STEp of THE Way.12 EaSy STEpS...

gETTIng STarTEd

WEEK 1LaunChhOst an aMaZing event!

mEaSurE IT, managE IT.

This web-based software lets you set weekly attendance targets, track performance against targets and identify what’s working and where there’s room for improvement. What’s more, with the new AUTOCOUNT

camera hardware, capturing class attendance numbers is effortless. lesmills.com/clubcount

lES mIllS’ EaSy-To-uSE ClubCounT™ SofTWarE maKES IT SImplE To KEEp TraCK of EvEryTHIng.

Page 10: Les Mills - People, Passion, Partnership

HErE’S WHaTour parTnErSHavE To Say... So you don’T THInK WE’rE bloWIng our oWn TrumpET, WE aSKEd a fEW of THE faCIlITIES In our global nETWorK WHaT THEy THougHT abouT uS. HErE’S WHaT THEy Had To Say.

“in my first 90 days at the volusia flagler family yMCa we brought in Les MiLLs™ programs. not only have class sizes grown tremendously but we have gained many new members. i am a raving fan and would recommend Les MiLLs™

programs to anyone looking to boost membership sales and retention.”

teresa rOgers, CeO, vOLusia fLagLer faMiLy yMCa

“the great thing about Les Mills is that i know exactly what i’ll get every time – safe and effective choreography, killer music,

expert training for my instructors, and support from a great team based in my region.”

JuLie sMith, COMMunity serviCes suPervisOr, City Of brea COMMunity Center

OR CONTACT YOUR NEAREST LES MILLS™ REPRESENTATIVE

LESMILLS.COM/FACILITIES to locate your nearest LES MILLS™ representative

add nEW lIfE To yourfITnESS ClaSSES

To fInd ouT morE abouT TranSformIng your faCIlITy WITH lES mIllS™ group fITnESS, vISIT lESmIllS.Com/faCIlITIES

“the Les MiLLs™ system has made a positive impact on every single department of our yMCa, from attracting new members

and keeping the existing ones, creating our own group exercise community, and using the re-launches to support our

fundraising efforts. it has helped to build our community. the results to our bottom line have been off the charts.

Our membership numbers and attendance are going strong, helping us to weather the effects of the recession. in retrospect,

we wouldn’t have done it any other way.”

steve JObin, President/CeO, raritan bay area yMCa

“in barely six months, Les Mills’ bOdyPuMP™has almost tripled the number of members participating

in group fitness, and increased the average number of times they attend each week.”

aMy sChwartZ, fitness and weLLness direCtOr, JCC Of greater baLtiMOre

Page 11: Les Mills - People, Passion, Partnership