Hearts tomato soup

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<ul><li> 1. Hearts Tomato Soup I Superior Quality I Organic I No Preservatives I Gluten Free I Vegan I Low Sodium by Kristine M. Schweitzer </li></ul> <p> 2. Company Background and Mission Hearts Tomato Soup started after its founder, Kristine M. Schweitzer, could not find soup that satisfied all of her dietary requirements: a delicious soup that is also organic, gluten free, vegan, and without preservatives. She started Hearts in 2013 using her favorite fire roasted tomato soup recipe. She loved the soup so much, she named her company Hearts. Hearts mission is to deliver a delicious and organic tomato soup that rivals homemade. Using a tried and true recipe, Hearts seeks out all consumers who seek out good health and great taste. Hearts promises to your health, honor your beliefs, and obey your need for a quality soup. We intend to create and expand our frozen meals in the future so that good health is always within arms reach for even our busiest consumers. 3. Literature Review NPD Groups (2013) Dieting Monitor reports that 30 percent of adults, one in every three adults, claimed to cut down on or avoid gluten completely in January 2013. The Vegetarian Resource Group (2011) conducted a survey by telephone within the United States in 2011 among a nationwide cross section of 1,010 adults (aged 18 and over). They found 5% of the country say that they never eat meat, fish, seafood, or poultry. About half of these vegetarians are also vegan; that is they also dont eat dairy or eggs. The National Digestive Diseases Information, USA Today, (2012) reports that 33% of Americans are lactose intolerant. The Organic Trade Associations (2011) organic industry survey concluded that as of 2011, 4.2 percent of all U.S. food sales were organic and the organic food sector grew by $2.5 billion during 2011. Mintel (2013) found that 58% of Americans said they are watching their sodium intake with72% of consumers who are currently limiting sodium. Frozen soup jumped 9.9% in unit sales in supermarkets, reaching total sales of $185 million (Nielsen, 2012) 4. The Competition Tabatchnick, a staple brand in most grocery store freezer shelves has expanded their frozen soup empire to include four organic, gluten free, and free of preservatives varieties: Black Bean, Tuscany Lentil, Vegetarian Chili, and Split Pea. The soups have between 360-400 mg of sodium between them. Tabatchnick soup sells for $3.00 for a 15oz package The very popular brand, Amys organic offers a few varieties of canned tomato soup that are also low in sodium and free of preservatives, however there are none that are dairy free. Amys Organic Tomato Bisque sells for $3.20 for a 14.5oz can Another frozen soup brand, Kettle Cuisine, offers a gluten free, vegan, and free of preservatives tomato soup that high in sodium and is not organic. Kettle Cuisines chunky tomato and vegetable soup sells for $3.49 for a10oz package. A thorough review of the competition reveals a dire need for a tomato soup that has every quality consumers are looking for. Hearts Tomato Soup is organic, gluten free, vegan, low sodium, and free of preservatives. 5. Consumer Profile Hearts Tomato Soups target consumers are women between the ages of 25 and 50-years-old. They are highly educated and hold jobs outside the home. Shes likely busy caring for her family, her parents, and her pets. She likes to cook her own meals, but sometimes there is simply not enough time in the day. Our consumer is all natural. She shops at farmers markets, eats organic foods, and only wears organic cotton. She is interested in current events: she has a New York Times subscription on her iPad and NPR programmed as #1 on her car radio dial. When she is not spending her free time practicing yoga, her favorite television show is Masterpiece Theater, which she enjoys watching with a hot bowl of tomato soup in hand. 6. Ingredients Water, ripe tomatoes, extra-virgin olive oil, balsamic vinegar, garlic cloves, red onions, fresh basil, fresh flat-leaf parsley, fresh sage, ground pepper, sea salt 7. Nutrition Facts and Labeling For a product to be labeled low sodium, the FDA requires 140mg or less per serving. Hearts Tomato Soup contains 137mg of sodium The FDA allows a label to say high if one serving provides at least 20% or more of the Daily Value (DV) for a particular nutrient. Hearts Tomato Soup contains high amounts of Vitamin K (65% of the %DV) Vitamin K allows your blood to clot normally, helps protect bone from fracture, and prevents calcification of the arteries Hearts Tomato Soup contains high amounts of vitamin C (30% of the %DV) Vitamin C helps protect cells from free radical damage, lowers cancer risk , and improves iron absorption . (Anderson , Young &amp; Perryman, 2010) 8. Nutrition Facts and Labeling The FDA allows a label to say good source if one serving provides 10-19% of the Daily Value for a particular nutrient. Hearts Tomato Soup is a good source of Vitamin A, Vitamin E, Vitamin B6, Manganese. The FDA allows a label to say low cholesterol if it contains 20 mg or less cholesterol and 2 g or less saturated fat per serving. Hearts Tomato Soup is low in cholesterol The Organic Foods Production Act and the National Organic Program (NOP) states that products labeled as "100 percent organic" must contain (excluding water and salt) only organically produced ingredients. Hearts Tomato Soup is 100% organic (Anderson , Young &amp; Perryman, 2010) 9. Recipe Name Roasted Tomato Soup Portion Size: 1 serving Standard Yield: 20 13oz portions Recipe EY% As Purchased Invoice Recipe Individual Ingredient Cost Quantity Unit Quantity Unit Ingredient Cost Unit Cost Unit 8.5 Fl. oz Extra Virgin Olive Oil 117 18 gal 0.5 Fl oz 0.43 3.8 oz 75% 5.06 oz Garlic Cloves 15.00 1 lb .06 oz 0.30 To taste Pepper Ground 3.00 lb N/C To taste Salt .51 oz N/C 20 oz 88% 22.72 oz Red Onion 16.00 25 lbs .04 oz 0.91 9 Fl oz Balsamic Vinegar 65.25 17.25lbs 0.24 Fl oz 2.16 1.13 oz Fresh Parsley 14.60 lb .91 oz 1.03 1 bunch Fresh Sage 1.49 bunch 1.49 bunch 1.49 0.85 oz Fresh Basil 16.10 lb .1.00 oz 0.85 16 oz 99% 16.16 oz Tomato 22.33 20 lbs .07 oz 1.13 Total Ingredient Cost 8.30 Q Factor 5% 0.42 Recipe Cost 8.72 Portion Cost 0.44Recipe Cost= $0.44 10. Taste Panel A taste panel consisting of six highly trained participants was conducted using a descriptive test. Using a Lickert scale of 1 to 7, participants rated Hearts Tomato Soup on a scale of 1 being very poor to 7 being excellent. Here are the results: Hearts Tomato Soup Kelly Adam Shontae Danielle Marc Dorothy Average Appearance 6 7 7 7 5 6 6.33 Consistency/ Texture 6 7 7 7 5 6 6.33 Color 6 6 7 7 4 5 5.83 Salt Impression 7 6 3 6 6 4 5.33 Flavor 7 7 4 7 6 7 6.33 Overall Eating Quality 7 6 5 7 5 6 6 11. Why Frozen Soup? Frozen soups offer a way to deliver minimally processed products that are nutrient rich, while preserving fresh flavors and ensuring food safety Our frozen soups are made when the vegetables are fresh and are quickly frozen to delay any nutrient loss that would normally occur during shipment. By freezing our soup we are able to accurately meet dietary requirements Freezing soup leads to a reduced water activity, due to ice formation &amp; high concentrations of solutes in unfrozen water By using freezing, consistent hold and cooking times assure customers of product safety. Freezing to 0 F inactivates any microbes , bacteria, yeasts, and molds present in food. Freezing slows the enzyme activity that takes place in foods. Freshness and quality at the time of freezing affect the condition of frozen foods. If frozen at peak quality, thawed foods emerge tasting better than foods frozen near the end of their useful life. By freezing our product we are able to utilize recycled and biodegradable packaging instead of cans. The freezer case is utilized for the convenience, value, and variety for our busy customers Consumers describe frozen foods to be: Safe, Convenient, Economical, Nutritious, and Tasty ("Trends: growing frozen soup," 2013). 12. pH and Water Activity pH is 4.48 Hearts Tomato Soup is an acidic food; the pH is &lt; 4.6 Processing times and temperatures are lower for acid foods Microorganisms are more easily destroyed in an acid environment Clostridium botulinum spores cannot germinate below pH 4.6 Water Activity (Aw)is 0.96 Hearts Tomato Soup has a very high water activity level. This level is prime for mold, bacteria, and yeast growth. Reducing Aw by freezing in combination with low pH values, can be sufficient to inhibit microbial growth. 13. Manufacturing Processes We first cook the soup fully so that it does not require reconstitution. We prepare the soup according to our standardized recipe instructions: slow roasting tomatoes, sauting herbs, onions, and garlic together, adding water, and blending until smooth. To ensure product safety the soup is cooked to 180F We will then let our soup cool for 30minutes before packaging and putting it into a blast freezer. Our fast freezing technique will form small ice crystals that will not damage the cells and cause undesirable texture change. While in the blast freezer the temperature of the soup is reduced below its freezing point (T</p>


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