Health Care Industry Online Conversation-at-a-Glance

Key Takeaways

• Overall Strength is a measure of the industry ‘s strength components compared to its weaknesses. Pharmacy And other Services has the strongest industry presence.

• Although Insurance and Managed Care has the strongest opportunity it is also at the greatest risk.

• All industry categories are well aligned except for mentions of Average services (“they are OK” just what I expected”), and Trust (“I believe” “I hope…). There are statistically significant differences between the categories in these areas of focus.

• In conversations surrounding Price elements, Insurance and Managed Care focus mostly on their value. Pharmacy and other services show little price related content, with some general price information. Medical Facilities show the biggest swings in content while consumers look for value, talk about price and look for ways to discount services.

Overall StrengthConsumer Generated

Industry SWOT Analysis

This summary analysis is based on a more detailed White Paper. The paper is available free of charge on our website and illustrates the proprietary analytics and techniques developed at Discovery Research Group.

Discovery Research Group is a leader in market research and social media analysis. We are experts in gathering and understanding the social media data available , applying the statistical techniques necessary to analyze it, and are fully capable of applying these techniques to any industry.

We hope you see the power in understanding social media based consumer opinion. We look forward to helping you use this information for your strategic business purposes.

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Insurance and Managed Care Pharmacy and Other Services Medical Facilities

Strength Score Weakness Score Opportunity Score Threat Score

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Insurance and Managed Care Pharmacy and Other Services Medical Facilities

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PoorJoy

AdmirationOptimism

TrustAnger

AnnoyancePessimism

Doubt

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Extreme Positive Extreme Negative

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Insurance and Managed Care Pharmacy and Other Services Medical Facilities

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Insurance and Managed Care Pharmacy and Other Services Medical Facilities

Joy

Admiration

Optimism

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Insurance and Managed Care Pharmacy and Other Services Medical Facilities

Price Score Payment Score Value Score Reimbursement Score

Coupon Score Rebate Score Sales Discount Score

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Insurance and Managed Care Pharmacy and Other Services Medical Facilities

Content ExtremesIndustry Alignment/Disruption(What characteristics differentiate the

companies in the study?)

Conversation Attitudes Conversation Emotion

Price Conversation(Adjusted for Industry Average)

The following social media research results on the Health Care industry are based on Internet conversation about the top Fortune 500 companies in the industry. Using new technologies in linguistics and statistics, Discovery Research Group extracted content from social media sites, traditional websites, blogs, news sites, and many other online content sources. The following is based on conversation regarding the following companies:

Aetna, Amerigroup, Centene, Cigna, Community Health Systems, Coventry Health Care, DaVita, Express Scripts, HCA Holdings, Health Management Associates, Health Net, Humana, Laboratory Corp. of America, Medco Health Solutions, Omnicare, Quest Diagnostics, Tenet Healthcare, UnitedHealth Group, Universal American, Universal Health Services, WellCare Health Plans, WellPoint.

© 2011 Discovery Research Group. All rights reserved.