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The HealthBridge network of over 1,500 top hospitals provides the opportunity to engage hard to access Health Care Providers with surround sound messaging through a variety of non-personal vehicles including print, mobile, and online.
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CONFIDENTIAL
Health Care Provider
Primary Care Network
CONFIDENTIAL
Utilize our Physician’s Weekly Primary Care Network to engage your
target audience with a multi-channel surround sound campaign
Primary Care Network: Targeted Engagement
Your
Brand
Primary Care
eNewsletters
Custom
Posters
Primary Care
Monographs
Primary Care
Posters
Custom
QR Codes Physician
website
Your Ad Here
Your
Ad
Here
advertisement
Your Ad Here
CONFIDENTIAL
Engage your target audience in their private practice with our highly
visible, single sponsored primary care edition wallboard poster
Primary Care Network: Wallboard Posters
Practice Primary Care Edition
Physician Break Rooms: 4,200 locations
Monthly insertions
Includes frame & pocket
Engaging Content
Your Ad Here
Single Sponsorship
Engaging Content
Trusted Resource
Extended Reach
CONFIDENTIAL 4
Studies show significant impact in key areas
Benchmarks from 27 surveys representing over 7,000 Health Care Providers
shows advertising with our wallboard networks provide significant lift vs.
control.
+28%
+21%
+43%
+22%
• Average ad recognition lift:
• Average product recall lift:
• Average message association lift:
• Average intent to increase
prescribing lift:
Source: Orion Associates: Hospital Network, Ad Impact Survey, test vs. control: Ad
Recognition, Product Recall, & Message Association = 27 surveys/7,098 respondents: Intent to
Increase Prescribing = 8 surveys/1,397 respondents
Wallboards: Ad Impact Benchmark Studies
CONFIDENTIAL
Primary Care Network: Custom Posters
Drive home your brand or topic message
with a peer to peer custom Spotlight Issue.
• Take advantage of the entire editorial
poster real estate
• Extend your reach with customized
take-one brochures
• Pull-through existing approved content
• Utilize our relationships with renowned
KOLs to develop new content
Custom Spotlight Issues
Your Peer to
Peer Clinical
Message Here
Your Ad or
Clinical Message
Continued Here
CONFIDENTIAL 6
Benchmarks from 19 surveys representing responses from 3,030 Health
Care Providers shows the majority find our custom Spotlight Issues to be
extremely effective at:
53%
54%
66%
• Increasing awareness of key messages
• Increasing their likelihood to prescribe
• Providing relevant information
Source: Orion Associates: Hospital Network, Media Assessment Survey, top 2 box rating (4&5):
Increased Awareness = 17 surveys/2,737 respondents, Intent to Increase Prescribing = 19
surveys/3,030 respondents, Message Relevance = 2 surveys/447 respondents
Wallboards: Custom Issue Benchmark Studies
Studies show significant impact with Custom Issues
CONFIDENTIAL
Primary Care Network: Monographs
Pull through your message with a peer to peer developed primary
care monograph direct mailed to your target audience
Limited Sponsorship
Category Exclusivity
Targeted Distribution
Trusted Resource
Peer to Peer Content
CONFIDENTIAL 8
Original peer to peer content drives engagement
of clinicians found the
monograph informative
65%
55%
77%
of clinicians found the
information helpful in the
care & management of
their patients
read the accompanying
advertisement
1Franklin Communication Recognized Oncology Treatment Centers Survey 2007, N=465
Monographs: Engagement Statistics
CONFIDENTIAL
advertisement
Your Ad Here Single Sponsored
Custom
Content
Take advantage of our database of over 140,000 primary care
physicians with one of our primary care specific eNewsletters
Trusted Resource
Primary Care Network: eNewsletters
17% Avg Open Rate 4.5% Avg Click-Thru
Dedicated Bloggers
CONFIDENTIAL
ADVERTISEMENT
Physiciansweekly.com profile:
• 6,000 visitors a month
• 12,000 page views a month
• 7,300 registered eNewsletter
recipients
• Mobile optimized
• 17% open rate
• Dedicated physician bloggers
• Dedicated specialty sections
• Robust eMedia library
• Custom pop-up polling
• Active social media community
• 500 Twitter followers
• 800 Facebook likes
Interact and gain feedback with our engaged online community at
physiciansweekly.com
Primary Care Network: Physiciansweekly.com
CONFIDENTIAL
Take advantage of your website assets to drive and track
engagement of your target audience with our custom
QR Codes
advertisement
On the Poster & in the eNewsletter
In the Monograph
Primary Care Network: QR Codes
Your Ad Here
Your Ad Here
CONFIDENTIAL 12
Project
Team
Product Recalls
Editorial Needs
Dedicated professional support
Tight Timelines
PI/ISI Challenges
Co-Promotes
Internal Partners
Agency Partners
• Our dedicated production team are experts in navigating the ever-changing legal
and regulatory health care environment to ensure your needs are met with the highest
level of compliance against tight deadlines
The HealthBridge Team:
CONFIDENTIAL 13
HealthBridge: Primary Care Network
Custom Proposal
• Speak with one of our Business Development Managers for a
custom proposal designed to fit your specific point-of-care needs
Phone 908-766-0402
eMail: [email protected]
