Habit formation, behavior change and persuasive technology

• 1.Behavior change and persuasive technology What's in it for us? Shubha Lakshmi Bhat June 2010

2. Goals of presentation

• • Intro to class

• • Discuss theories behind habit formation

• • Share my area of interest and growing expertise

• • Get feedback on my ideas

• • Discuss how this cutting-edge behavior change model could help you meet your goals

Intro theory share feedback you 3. Creating Health Habits through Social and Mobile Technologies Stanford Persuasive Technology Lab My Social Health Dr. BJ Fogg Kendra Markle Dr. Tom Robinson Intro theory share feedback you 4. Fogg Behavior Model: 3 elements must converge Intro theory share feedback you 5. 15 ways behaviors can change! Intro theory share feedback you 6. More considerations... Is there an obligation? Intro theory share feedback you 7. Expert Focus

• Help patients with diabetes get into the habit of adhering to a strict calorie-restricted diet.

• General Clinical Research Center

• Women: 1400 calorie weight loss plan

• • 22% protein

• • 42% carbs

• • 36% fab (