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Flow Genome Project's Flow Dojo

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The Big Idea in 140 Words.

And if you’re reading this, we’d like to ask you one question…

We have partnered with the brightest minds in science, legendary adventure athletes, and jaw-dropping digital artists to unlock the source code of human performance.

Currently, we are seeking funding for the Flow Dojo —the world’s first research & training center dedicated to Flow science and performance. ($2.5M, Spring 2015)

Our goal is to reinvent popular fitness and conduct the world’s largest citizen science project on optimal living. We will source and coordinate academic research (via incentive prizes), create a thriving membership community (both physical and virtual) and aggregate biometric data that can then be deployed in education, healthcare and medicine.

We are looking for a select group of visionary individuals and organizations whose mission and brand identity align with that goal, to join this outstanding team in long-term investment, sponsorship and co-creation.

How big do you want to play?

If your life’s work can be accomplished in your lifetime, you’re not thinking big enough.

Dr. Wes Jackson, MacArthur Fellow

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$2.1 Trillion Dollars spent on healthcare in 2012 went to treatment for chronic diseases. 1:3 Americans are obese or morbidly obese. $200 Billionlost workplace productivity

Lifetime Fitness the $1.25 Billion leader in “Healthy Way of Life” companies, still experiences attrition approaching 75%

Harvard study determined that when facing physician-mandated lifestyle changes to address fatal chronic diseases, only 12.5% effected the changes

We’re drowning in information, but starving for motivation.

If we had to change or die, how many of us would still be here?

(1 out of 8)

For those who risk their lives for a living, like Navy SEALS and the extreme athletes of RedBull--they can’t afford anything less than instant, near perfect decision making and accelerated learning curves.  

Working in secret with Ivy League academics and some of the most disruptive companies in the smart health industry, this exclusive cadre has discovered something that almost everyone else has overlooked.

In the last ten years, there’s been an underground revolution in how we train elite performers.

(and they’re not telling anyone)

So most of us are starving for motivation but drowning in information, while some of

us are overflowing with motivation but sitting on information...

What if we could turn that upside down?

Flow creates powerful intrinsic motivation— by releasing the most addictive neurochemicals in our bodies

Flow cuts the path to Mastery (aka 10K Hours) in half and accelerates performance up to 500%

People with the most Flow in their lives are the happiest people on earth3

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Three Things You Need to Know About Flow

DeepEmbodiment

Rich Environment High Consequence

FLOWin adventure

sports

Action sports athletes have hacked it better than anyone.

STRUGGLE Beta brain waves Cortisol/ Norepinepherine

RELEASE Alpha brain waves Nitric Oxide

FLOW Theta/Gamma brain waves Dopamine/Endorphins Anandamide

RECOVERYDelta brain waves

Serotonin/Oxytocin

The Flow Genome Matrix™ pinpoints the neuro-biological correlates of Flow and allows us to reverse-engineer the experience for anyone.

The Flow Dojo brings the extreme to the mainstream and creates safe and reproducible experiences of Flow.

If the Exploratorium Hands-on Science Museum and Cirque du Soleil had a baby, this would be it.

Swap the science for movement, replace paying to be in the audience with playing as

a part of the performance...

And you’ve got it exactly.

What’s with the Jungle Gyms?

In researching the Rise of Superman we interviewed over 200 extreme athletes to find out what got them into Flow fastest.

Flow Dojo’s Gravity Dome

Until now, if you weren’t a freakishly talented and courageous professional athlete, it’s been foolhardy to chase these sensations—gravity hurts!

So we scoured the world for the best kinetic equipment that lets the rest of us safely experience those daredevil sensations when we train, and we’ve connected them to light,

sound and biometrics so we can learn as we play…

Hands down, they answered three key experiences

0G

Weightlessness (off the lips, big hucks, three point shots and Hail Mary’s) where body and mind hang in suspended possibility

Multiple G’s

Weightedness (bottom turns, railed corners, banks and swoops) where muscle bones and organs all feel the compression of many times gravity

Poly-axial rotation

(flips, twists and spins) where the only remaining reference point is one’s center, and earth and sky spin round and round before you stomp that landing

We’re taking the work out of working out, and replacing it with something much more appealing.

And creating an evolving open-source platform for participatory research and iFlow App development.

iFlow app helps anyone, anywhere access Flow states withsmartphone biofeedback--applying those findings across disciplines.

Brands that create experiential engagement are already defining markets.

RedBull Media created the highest engagement marketing campaign of 2012 with Project Stratos with over 36M views on Youtube

Cirque du Soleil has created a $1B + brand selling the aspiration of physical mastery, taking circus ticket pricing from the peanut gallery to luxury

Crossfit, Toughmudder, and Zumba have all created high-growth $200M companies by providing intense physical experiences and cathartic community

Zozi and Sky Zone have just made list of most promising companies for 2014 further demon-strating the market opportunities for innovators

We’ve brought together the brightest minds in performance neuroscience...

Dr. Andy Walshe came to Red Bull Stratos as director of high performance for Red Bull’s global athlete development program, where he works with hundreds of international athletes; supervises a team of industry-leading sports scientists, nutritionists, biomechanics experts and sports psychologists; and develops elite sports performance models.

Dr. David Eagleman is a neuroscientist and writer at Baylor College of Medicine, where he directs the Laboratory for Perception and Action and the Initiative on Neuroscience and Law. He is best known for his published work on time perception, synesthesia and neurolaw. He is a Guggenheim Fellow, a council member in the World Economic Forum, and a New York Times bestselling author published in 27 languages.

Dr. Edward (Ned) Hallowell,  a child and adult psychiatrist, is a NY Times bestselling author, world-renowned speaker and was a member of the Harvard Medical School faculty from 1983 until he retired from academics in 2004. His newest book, SHINE: Using Brain Science to Bring out the Best in Your People was published by Harvard Business School Press.

Dr. Andy Newberg is a neuroscientist and professor at the University of Pennsylvania’s Department of Religious studies and the Director of Research at the Brind Center for Integrative Medicine. He is widely regarded as one of the world’s leading experts on the neurobiology of mystical experiences.

Dr. Leslie Sherlin is a pioneer in the use of EEG to train athletic performance, working with Olympians, RedBull athletes, the Navy SEALs, and the Department of Defense. He is the Chief Science Officer for Neurotropia, co-founder of Nova Tech EEG, and a faculty member at the University of Northern Arizona .

Dr. Mike Gervais combines state-of-the-art brain mapping techniques with an approach grounded in high-performance psychology. He works directly with the top athletes of the NBA, NFL, NHL, MLB, UFC, US Olympic Team and Red Bull’s North American athletes. His work has also played an integral role to the US Military.

And the athletes who aren’t just dominating their sports—they’re reinventing them.

RedBull Airforce Laird Hamilton

Danny Way Travis Rice Shane McKonkey

Jeremy Jones Dean Potter Dave Kalama

The Rise of Superman is the first book in history to appear on sports, science (New York Times) and business (The Wall Street Journal) top ten bestseller lists.

Partnered with Amazon Publishing to create the most ambitious multi-media platform launch to date.

Steven Kotler has done for the deep science of human performance what Malcolm Gladwell did for viral trends and decision-making.

We’ve done the research, we’ve built the team, we’re telling the story—now we’re finding the

right partners to take up the cause.

We’re looking to do for health and wellness what Cirque du Soleil did for the circus.

If you’re out there trying to make your dreams become a reality… if you create something really special, you get the best people wanting to work with you to try to make it all happen. — Richard Branson

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