FertilityGatherhealthy moms, healthy babies

Palo Alto, CA

Janice Knox MD/MBA | Michelle Lam PharmD/MBA | Sarah Long, M.S., Ph.D.

Matthew Palen | Vivekananda Ponnaiyan

Team

Healthcare providers & executives, developers from top schools and

financial firms

Janice Knox MD/MBA

Michelle Lam, PharmD/MBA

Matthew Palen

Sarah Long, M.S., P.h.D.

Problem

Trying to Conceive

•Fertile couples have a 25 percent chance of getting pregnant each month•After a year of trying, 75 to 85 percent of couples will have conceived•6.3 million couples suffer from infertility• Lack of husband involvement / fertility assessment

Prenatal•1 in 4 pregnancies end in miscarriage•150,000 babies born with defects each year•Gestational Diabetes Mellitus (GDM): 2% – 10% of all pregnancies in the United States

Postnatal•Infant mortality rate: 6.06 deaths/1,000 live births •Postnatal Diabetes: 15% to 50% of women will develop diabetes following GDM•Children of women with untreated GDM have an increased risk for childhood and adult obesity and an increased risk of type 2 diabetes •1 out of every 8 women has postpartum depression after delivery

SolutionA web platform where users are coached before, throughout and after their pregnancy to:

HELP TO INCREASE ODDS OF

CONCEIVING

HELP TO LOWER RISKS ASSOCIATED

WITH MISCARRIAGES AND INFANT MORTALITY

HELP TO DELIVER A HEALTHY BABY AND RECEIVE POSTNATAL

CARE & SUPPORT

Talking to ConsumersHow much would you pay to help you increase the odds of conception?

37%

38%

25%

132 responses

$45 a year ($3.75 / month)$120 a Year ($12/month)Nothing, don't need it

How much would you pay for help to deliver a healthy baby or decrease miscarriages?

9%

91%

132 Responses

$120 a year ($10 / month)$200 a year ($20 / month)Nothing

Many Roles of Mom

Social MomSocial media use among moms has increased

591% in the past four years

Dr. Mom

82% rethink their approach to healthcare

Mobile Mom

53% of Moms purchased a smartphone as a

direct result of becoming a mom

Market Validation

1,256,936 unique visitors per month on pregnancy information site

whattoexpect.com

13,600,000 searches on “pregnancy” in the

United States per month (google adwords)

3,904,160 unique visitors per month on pregnancy information site

babycenter.com

Market Size – US

3 Billion

+

350 million

7millionTotal Available Market (US)

Fertility, Pregnancy & Baby MarketTotal Serviceable Market (US)

Trying to Conceive MarketShare of Market (US)

FertilityGather

Calendar

Charts

10 Revenue Streams

Maturity

• Partnerships with consumer companies• Fertility Loans

Growth

Physician monthly feeAffiliate Fees AdvertisingB2B IntegrationInsurance Companies

Launch

Monthly / Yearly Subscription feesMobile Applications downloadsPPC Videos

FertilityGather

FF TempSync Kindara Ovuline TCOYF DuoFertility

Cost

Convenience

Friendly UI

Community InvolvementMobile

TTC

Pre-natal

Post-Natal

Husband

Physician Involvement

Competition

weak advantage mediocre strong advantage

1ST TO MARKET PROVIDER CREATED WOMEN EMPOWERED

PARTNERSHIPS

• systematic way of addressing fertility issues• integrated solutions to meet medical needs throughout a woman’s pregnancy• setting the standard of care in all product categories

• an ecosystem of women, healthcare professionals and product• women healthcare professionals• comprehensive women’s healthcare product portfolio

• created by women for women• empowered by a team consisting of 60% + women• significant combined expertise in developing and marketing products

• first to brand• competitive branding

CONSTANT INNOVATION

EASE OF USE PROPRIETARY ALGORITHM

MULTI-PLATFORM

• first service to coach women throughout their entire pregnancy• provides tools to help lower risks associated with miscarriages and help decrease infant mortality• evolving technology• constant new experiences for user

•friendly, easy to use UI •Accurate algorithm based on biological matrices • delays competitor market entry and increases their cost

•web platform• mobile applications