1.Electronic cigarettesoriginally hail from China and made their way across the worldin the 90s, after becoming an internet sensation. They have now surpassed that status and are gaining an stablished placein the market.

2. Electronic cigarettes originally hail from China and made their way acrossthe world in the 90s, after becoming an internet sensation. They have nowsurpassed that status and are gaining an stablished place in the market. Thepotential of this product has raised the enthusiasm of industry experts thatforesee the sucess and fortune associated with e-cigarettes. Some analystpredict that e-cigarettes could even eclipse the popularity of traditionalcigarettes within the next decade. The beginnings of the e-cigarette industryremind many of the start of energy drinks. They proved to be more than atrend and so are e-cigs. There is an amazing room for growth in the e-cigarette market. Insiders are confident that the electronic cigarette industrywill be worth over $1 billion in the coming years. Although at the moment, the number of e-cigarette users is nowhere near tothe number of those consuming traditional tobacco products, according tosome experts, the main difference is that e-cigs are in the rise while tobaccoproducts are losing their ground. E-cigarettes are becoming more and moreappealing to consumers, thanks to the notion that they offer the samesensation of a traditional cigarette with reduced risk. 3. Innovation and reduced health concerns are twokey elements that make e-cigarettes attrarctive.While manufacturers cannot make health claimsdue to FDA regulations, more consumers areswitching to e-cigs as a mean to enjoy a lessharmful smoking experience. In addition, e-cigarettes do not produce the smell and secondhand smoke that concerns non smokers. Theyare an alternative for those that are not ready toquit altogether but dont want to bother thosearound them. Added benefits of e-cigarettesinclude their price (they end up being cheaperthan regular tobacco products).and theirconvenience. With all the buzz and advantages of e-cigarettes,it is no wonder why they are getting attentioneven from tobacco companies that may considerthe possibility of getting hold of the e-cigarettemarket. 4. As a product that is quickly achieving its permanentplace in the market, there are regulation discussionssurrounding e-cigarettes, specially when it comes totaxing and regulating their distribution. There are plansto regulate e-cigarettes as tobacco products. This meansthat e-cigarette importers must hold tobacco importinglicenses, and sellers must have tobacco licenses in allstates. While e-cigarette manufacturers have no issueswith the taxing of the product, they are adamant ingetting a fair tax that takes into consideration that theproduct is less harmful than its tobacco counterparts. The interest on electronic cigarettes is increasing andalthough it may take a few year to get a massive switchfrom traditional smoking to e-cigarette experience, thereare more and more commited users that will contrinuteto the industrys growth. 5. Electronic cigarettes are becoming more andmore popular amongst celebrities. Hot starssuch as Leonardo Dicaprio and KatherineHeigl have been seen vaping and JohnnyDepps character in the Tourist, smokeselectronic cigarettes. More recently, Twilightheartthrob Robert Pattinson joined thetrend by puffing an e-cig in an awardceremony in Hollywood. There is no denying that the electroniccigarettes industry can benefit enormouslyfrom this type of publicity. Many people thatdidnt know about electronic cigarettes, arenow taking note thanks to the exposure thatcomes with famous e-smokers and theassociated media coverage. TV and Moviesare bringing electronic cigarettes to a massiveaudience which means that more smokerswill be aware of the alternatives available. 6. Unfortunately, this level of exposure may also bring along misinformation and complaints from companies that may see their economic interests threatened by the increasing popularity of electronic cigarettes. Some may even push for legislation to prevent that e- cigs are used in public. Still, the good side of this publicity should overcome the possible issues that it may bring. In the end, what matters is that people will be aware of the existence of electronic cigarettes and its role as an alternative to tobacco products and even as an aid to quit smoking,