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O'Right is the worlds most organic, vegan, cruelty free, eco-friendly, and sustainable products that are available only to professional salons. Shampoo and conditioner bottles are among the largest polluters of our landfills and can take over 500 years to biodegrade. Our patented biodegradable plastic bottles and paper boxes are infused with seeds so your clients can plant them after use to grow trees and flowers. High Performance, Professional Only, Eco-Friendly Salon Products made with environmental stewardship, social responsibility, and integrity. Oright Organics was launched to fulfill the need for specific products not included in the other Organic lines. Our company objective has always been to provide hair products which are as natural as possible. This ethos equally applies to the new Organic Connect range, which is a selection of highly effective care and styling products. O’right brings salons a variety of organically based treatment options that are unique services easily booked and performed. The innovative Essential Oil Treatment Sets allow you to custom formulate a treatment based on your client’s specific needs. Each treatment set comes with an essential oil that is custom mixed with a pure cream conditioner. You control the amount of oil to cream to achieve a blend that is just right. The essential oil is the active part in providing the treatment. Champagne Rose Oil Treatment Set is used to bring life back into seriously damaged coarse hair, while the Purple Rose Oil Treatment Set helps to revitalize serious damaged fine to normal hair. Our Rose Blends help to restore moisture and vitamins to the hair making it soft and shiny. The Green Tea Essential Oil Treatment Set can be used to rejuvenate coarse hair that has been damaged by previous salon services, over styling and environmental factors. The Sunflower Essential Oil Treatment Set is good for fine hair that is damaged, flyaway or overall weak. It will strengthen and protect fine hair. We also provide two part cream(50ml) and essence(30ml) based in-salon treatment sets that can repair and restore hair. The White Tea Treatment Set is a professional deep repairing treatment that will restore strength and elasticity to damaged hair. Our Gingko Hair Treatment Set contains USDA organic Ginkgo leaf extract that activates scalp circulation and nourishes the hair. It will add moisture and restore smoothness to chemically treated hair. O’right has exciting tonics, oils, creams, sprays and even a mask for home use too! O’right Hair Tonic for Her is made with concentrates of ECOCERT organic Goji Berries Extract, Vitamin B Group, Biotin, Apigenin, Ginseng, Hydrolyzed Soy Protein and Multi-Amino Acids, it effectively eliminates dandruff and odors, relieves itching, improves the scalp’s microcirculation to help with hair loss, and nurtures the hair. http://www.OrganicSalonSystems.com
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Brand Introduction
綠色創新永續 歐萊德品牌經營分享
主講 歐萊德國際股份有限公司 總經理葛望平
Brand Concept
Nature | Pure| Eco-friendly
Brand Vision
Everything is all right
The most eco brand of hair care products
活動提案Brand Concept Management
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Gorgeous ECO
競爭品牌個性定位
Artificial Beauty Brands
Fashion & Luxury Brands Fashion & Luxury
Brands
Double Faces Brands
Nature
Chemical
6
Common Innovative
Various & Gorgeous Brands
Blind & POP Brands
Common & Luxury Brands
Creative & Simple Brands
Luxury
Simple
Marketing
Logistics & transportation
Manufacturing
Research & Development
Design
Integrate ideas
企劃部
視傳部
研發處
資材部製造處
資材部
物流部
業務處
O’ right integrates external suppliers linking them to various internal departments, successfully completed green supply chain operation management system.
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綠色永續組織Sustainability organizations
Green Supply Chain
Central Circle
Brand Communication Div
Warehouse Management
Green Sustainability organizations
Raw materials & Equipment
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Use airbags to protect our goods while shipping: Reusable and recyclable
Eco-carton with TAIWAN Green MarkProduct catalogue/
Advertising
Biodegradable material
Natural organic raw materials certification
Eco- Packaging
Refuse to use PVC
Eco- Product
ECO-Friendly 材質運用The use of ECO-Friendly materials
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Greener． Low Carbon
GMP/ Carbon Neutral Factory
• ISO 9001• ISO 14001• ISO 22716• GMP• Green Building• Carbon Neutral Plan
O’right Factory-3D Simulation
GMP green factory will be completed by 2012. Wind and solar power will be applied to manufacture. Water Recycle System will be designed and included. Make products more eco-friendly and greener.
The First Cosmetic GMP Green Plant in Taiwan
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綠色供應鏈改造行動
Green Supply Chain TransformationElevate green competiveness and create green values
Obtain green certification
Produce green organic products
Produce green organic products to
fulfill CSR
Green innovations service
活動提案Green Honor
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價值創造
Taiwan Vice President (left) with O’right CEO (right)The press released on Office of the President’s website, Taiwan
The first hair care company awarded “Taiwan Superior Commercial Service Brand” from the government.
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World’s first SME passed “Product Carbon Footprint” verificationWorld’s first bottle of shampoo passed “Product Carbon Footprint”
verification
碳中和計畫
Taiwan Premier (left) with O’right CEO (right)
World’s 1st cosmetics company to be certified as “Carbon Neutral” under PAS2060 framework.
Taiwan’s 1st SME gained PAS 2050 Product Carbon Footprint Verification.
World’s 1st Shampoo to be certified as “Carbon Neutral” under PAS2060 framework.
World’s 1st Product gained PAS 2060 “Carbon Neutral”
Sustainable Promise~ Everything is all right
Selected as “Excellent CSR among SMEs in Taiwan, 2011” by the Ministry of Economic Affairs.
CSR 獲獎
Received the first place of “Green Brand” survey conducted by
Business Next Magazine
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Golden Pin Design Mark
The first hair care product managed to achieve this award.
臺灣綠色典範獎
In 2011, O’right awarded the 1st ever “Taiwan Green Classics Award” which is a National Award grated by the Ministry of Economic Affairs
Taiwan Vice President (left) with O’right CEO (right)
APEC Speech
In 2011, O’right was delegated by Taiwan SME to attend APEC conference held in Montana, USA.
Carbon Neutral Program
The innovation of O’right had been widely reported by the media….…
USA Magazine “American SALON” - Oct of 2011
USA Magazine ”Salon Today”- Aug of 2011 issue
German ELLE-Sep of 2011 issue
Taiwan Magazine “Cheers” July of 2010
台灣媒體 - 《天下雜誌》 2011 年 4 月報導
Taiwan Magazine ”Manager Today” June of 2011
“National Geographic “ Taiwan – Oct of 2011
Title Page Report of Management Magazine – Nov of 2011
Korean Green Report – 2011 Spring
Hong Kong Media- “New Holiday” Sept of 2011
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競爭優勢
Mass Media report - “Tree in the bottle”
中視新聞報導
TVBS 新聞報導
東森新聞報導
三立新聞報導
聯合報報導
活動提案Green Exhibitions
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Green Exhibition Cosmoprof Bologna
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Green Exhibition Cosmoprof Bologna
Green Exhibition Cosmoprof Bologna
Green Exhibition Cosmoprof Bologna
38Green Exhibition GuangZhou International Beauty Expo
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Green Exhibition GuangZhou International Beauty Expo
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Green Exhibition GuangZhou International Beauty Expo
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Green Exhibition GuangZhou International Beauty Expo
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Green Exhibition GuangZhou International Beauty Expo
Green Exhibition GuangZhou International Beauty Expo
44Green Exhibition GuangZhou International Beauty Expo
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Green Exhibition GuangZhou International Beauty Expo
活動提案Find your Market Position
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Professional Hair Salon Market ~ The strategy of O’right price positioning
High end
Low end
O'right compared prices of international and domestic brands and found that there was an opening for it to cut into the market at this price zone.
Top price among Taiwanese
Brand
(e.g.1000ml Shampoo)
Price Positioning
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Core Competiveness (DCVC)
Differentiation We are innovative and different, going beyond the satisfaction of customer’s expectation.We place great emphasis on green product value, with an image of “natural, pure and eco friendly”.The differences are presented on each touch point of the brand in order to create the Priority for the brand.
Customization We are customer-service orientated and established the first “Customization Project Department” in this industry. We have the ability to design and produce locally by ourselves. Therefore, we can entirely satisfy customers’ requirements of “diversification”, “real-time” and “product segmentation”.
競爭優勢
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Core Competiveness (DCVC)
Value-Creating Communicating with customers by green products and green promotions enhances the brand identity among customers and the superiority in distribution competitions. Enhancing the competitiveness of customers. Creating the value of the product itself, distribution customers and society. We persist to be friendly with the environment and commit to a better life for the next generation to enhance brand value and reputation. Collaboration We employ different levels of competitive cooperation to transform suppliers into proactive roles during the “value creating” process. We build up a better communication for all participants and integrate entire supply chains in our “Eco Promise” to co-create the “greener and better”
競爭優勢
活動提案Build Up Your Unique
Value
Product & Service Innovation
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綠化產品包裝Greening product package
Green Packaging
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綠化產品包裝Greening product package
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綠化產品包裝Greening product package
10L eco-packaging, is the first patented shampoo
eco-container in the country.
Republic of China patent number D133527.
Saves 200,000 400ml plastic bottles per year.
Saves electricity and low carbon- It does not contain dimethicone, reduces time for drying hair, and reduces electricity usage for various hair equipment and air-conditioner.
Conserves water-Fine soft bubble foams, easy to wash off.
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buy once & reuse
1000ml 1000ml
1000ml Refill - original product packaging can be reused.
| Reusable after first purchase.
綠化產品包裝Greening product package
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The product concept of Tree in the Bottle –
”Cradle to Cradle”
競爭優勢
Cradle to Cradle 作者 德國 布朗嘉博士 對台灣有此產品感到興奮！
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Taiwan Patent M 384512 China Patent ZL 2010 2 0205667.2 Germany Patent Nr.20 2010 016 371.4
PLA material – Certified by 4 Major International Biodegradable Associations.
Innovative Techniques
Validated by FSC (Forest Stewardship Council)
Printed by soy ink which is non-toxic and non-pollutant
and environmental friendly.
Embedded handmade seed paper is made of water
bamboo shells
Not only grow a seed into a plant but also give the
package a brand new life.
O’right’s innovative packaging design-“Flora Box”
活動提案Distribute Green Concept to
Worldwide
O’right’s points in “Corporate
Social Responsibility”
Except the costs of “Materials” and “Labors”, enterprises should put more emphasis on the “Social” and “Ecological” costs.
In other words, except the benefits of business, employees, customers and boards, enterprises should think highly of the “Social” and “Ecological” benefits.
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二、 管理維護品牌行銷密集度
Taiwan Fund for Children and Families Program:
In 2007, we sponsored US$455,200 worth of products and cash to help impoverished children and foster the next generations.
CSR
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二、 管理維護品牌行銷密集度
ORBIS Program:
Cooperate Sponsors:
In 2008, we sponsored ORBIS US$627,600 worth of products and cash for saving sight of blindness children.
CSR
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Love Earth CardBy signing “2009 Love Earth Card” to educate our children the importance of protecting environment.
競爭優勢Green Sustainable Marketing Campaign
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二、 管理維護品牌行銷密集度CSR
Sponsored Guo-An Elementary School attend International Junior Football Tournament in 2009.
Sponsored Eden Social Welfare Foundation help children with developmental delay in 2012
CSR- Eco Education
In 2009, we sponsored the premiere of “HOME”. Invited 1,200 customers to participate and watch the crisis our earth is facing
Green Sustainable Marketing Campaign
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價值創造CSR
“HOME” - Book Support the concept of saving the Earth - We all have the power to change!
2010 Sight the New Green Salons
- 10 seminars were held in Taiwan | More than 1,700 customers attendedO’right carbon reduction and environmental protection have both received positive customer response. Hairdressing that embraces green carbon reduction is taking big steps forward, while planting the seed to promote environmental consciousness.
Green Sustainable Marketing Campaign
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社會企業責任CSR
“±2℃” – Taiwan’s first documentary of
environmental protection In 2010, we sponsored the DVD duplication of “±2℃” .To advocate the importance of environmental protection and send to the customers as complimentary DVDs.
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社會企業責任CSR
“HOME” - Book To show our continuous support, we sponsored the publication of the continuation of “Home”. It helps us understand what we can do to make our Earth greener and better.
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In 2010, we sponsored “Association of Pingtung Indigenous Culture and Education” to rebuild joyful learning environments for children in typhoon-stricken regions.
Green Sustainable Marketing Campaign
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2010 Reforestation Project - O’right cooperated with NTU Experimental Forest
We sponsored the tree planting activity. To raise consumers and enterprises’ environmental awareness to create a green homeland.
Green Sustainable Marketing Campaign
Turn Off the Light and Love the Earth!O’right led more than 3,800 Taiwan hair salons to participate in
“Earth Hour 2011” to turn off the lights for 1 hour global synchronized.
Green Sustainable Marketing Campaign
participates in the activity along with 135 countries and 1.8 billion peopleparticipates in the activity along with 135 countries and 1.8 billion people
We are clear about what kind of shampoo
our customers need,
but what about the shampoo our rivers are
expecting?
Thanks !
